Crisp Power Healthy Pretzel Snack Launches in Select Costco Stores
Crisp Power, the latest launch from the snack innovators behind Dream Pretzel, is rolling out its healthy high-protein, low-carb pretzels in select Costco locations. Beginning June 1, the patent-pending pretzels will hit shelves to make snack time easier for Costco members starting with San Diego, Albuquerque, Las Vegas, Denver and Utah with more to come. With this debut, now is the time to say goodbye to empty calorie snacks and deceptively sugary protein bars.With a large punch of protein in just one serving, Crisp Power makes snack time count. Crisp Power brings consumers a plant-based snack consisting of grains and legumes, with 15 grams of protein, 6 grams of dietary fiber, 3 grams of net carbohydrates and all nine necessary amino acids (BCAA) in one serving. These first-of-its-kind pretzels bring a more convenient and an even tastier option for protein consumption. While maintaining its status of being keto-friendly, diabetic-friendly, sugar-free and plant-based, the protein itself is a good source of protein certified by the FDA and is great for anyone looking to boost their daily protein consumption.
Crisp Power represents a new arena in the high-protein market where smart choices and incredible flavors come together to fuel the day, from the time folks start their workout, workday or weekend. With these new snacks, fitness lovers, busy moms, teens, tweens and every snacker in between gets a more convenient and tastier option for protein consumption. With no sugar at all, very few carbohydrates and no artificial flavors or fragrances, Crisp Power brings a high-quality protein that also contains all the necessary BCAAs for anyone looking to enrich their protein intake conveniently.
“After years of exploring and developing the perfect snack recipe that powers up the protein and dials down the carbs, we are overjoyed to finally introduce our delicious Crisp Power snack bags to Costco customers. Crisp Power’s patent-pending pretzels are irresistibly crunchy, deliciously versatile and full of both protein and fiber so our customers feel better with every bite,” said Gilad Zilberberg, founder, and CEO of Crisp Power.
Crisp Power is revolutionizing how simple it is to eat between meals with its Sea Salt, Sesame and Everything options. Every bite satisfies the craving for a savory treat yet empowers snackers to get what they need in a new way – beyond protein bars and power bites. Anyone can enjoy the power of the pretzel as a quick nosh straight out of the bag or paired with hummus, healthy dips and cheeses.
For those looking to grab a quick bite on the go, fuel up for a workout, or share with friends and family, Crisp Power is designed to fit seamlessly into everyday occasions. In the snack aisles often dominated by empty calorie options, Crisp Power aims to stand out as a beacon of health and flavor. Crisp Power is proud to introduce a product that challenges the norms of the snack aisle and offers a nutritious alternative. By entering the grocery shelves, the new protein pretzels will transform how people perceive snacks, showing that indulgence and health can coexist. Whether nestled among traditional snacks or highlighted in a health-focused section, Crisp Power is set to revolutionize snack time, offering a guilt-free, protein-rich choice for those in search of something better.
Costco shoppers can exclusively find Crisp Power’s unique value bags for this best-in-class better-for-you low-carb snack, for a total of 195 grams of protein per purchase; only 5 cents per gram!
Crisp Power is available at Costco in the San Diego Region while supplies last including stores in California, New Mexico, Nevada, Colorado, and Utah with plans to roll out nationwide.
For more information, visit crisppower.com.
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GoVerden Expands Products in Walmart, Whole Foods
GoVerden, the maker of all-natural, ready-made guacamole, launched a nationwide retail expansion of products. Beginning The brand’s distribution in Walmart will increase from 200 to 1,050 stores across the country, offering the brand’s top selling Guacamole Mild and Guacamole Spicy to a larger customer base. Second only to the Super Bowl, this time of year is the United States’ biggest consumption occasion for guacamole, and GoVerden is ensuring shelves are stocked to meet demand.
Following the expanded nationwide distribution in Walmart, GoVerden is also excited to announce that Guacamole Mild will be available nationally at Whole Foods starting in June. This expansion reflects the brand’s growing popularity and commitment to making its high-quality, convenient products accessible to a wider range of consumers.
“Guacamole and processed avocado products are registering double-digit growth in sales year over year, in retail and food service, which is why we are expanding our national distribution further,” says Rick Joyal, vice president of North American Sales at GoVerden. “Our goal is to meet the growing needs for our high-quality, all-natural guacamole, and ensure that everyone across the nation can enjoy our industry leading avocado products,” the 20 year guacamole sales veteran shares.
GoVerden is owned by three of the largest avocado growers in Michoacán, Mexico. The family farming operations date back more than three decades, boasting a rich history of producing avocados for both the fresh and processed markets. The inception of the brand started in 2018 when the passion for creating a ready-to-enjoy guacamole brand united the like-minded growers.
GoVerden sets itself apart with its unexpectedly fresh flavor, crafting guacamole exclusively with non-GMO Certified fruits and vegetables, maintaining a 100% natural product. The brand uses a high-pressure pasteurization process that eliminates pathogens and extends shelf life, without the use of artificial preservatives. “We prioritize taste and quality above anything else. Our unique farm-to-table approach ensures that every spoonful of GoVerden guacamole is packed with the freshest ingredients. You will taste the difference,” says Joyal.
Every GoVerden product starts with hand-scooped Hass avocados, grown in Michoacán, Mexico, the avocado capital of the world. This attention to detail results in a chunky yet creamy texture that is synonymous with homemade guacamole. For the consumer who values quality, flavor and freshness, GoVerden’s all-natural, non-GMO, ready-made guacamole and fresh avocado products are an ideal choice. Look out for GoVerden Guacamole in your local Walmart today, and in Whole Foods starting in June.
For a more information about GoVerden visit us at www.goverden.com and follow us on Instagram @go.verden
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Blue Diamond Launches Limited-Edition Ranch Flavored Almonds
Blue Diamond Growers, the world’s leading almond marketer and processor, has launched Ranch Flavored Almonds. With cool, zesty herbs and spices, these limited-edition almonds pack a delicious, ranch-flavored punch along with a satisfying, crave-worthy crunch.
Blue Diamond is a world-class leader in consumer trend analysis and flavor forecasting, which has led to award-winning flavor additions including the 2023 People magazine Food Award winner Chilé ‘N Lime, a now permanent product in the snack portfolio, and the 2024 Good HousekeepingBest Snack Award winning Thin Dipped Double Dark Chocolate.
Recent research found 70 percent of ranch usage occurs outside the salad bowl, presenting an exciting opportunity to introduce a flavor that consumers are craving across all food varieties, just in time for summer.
“We’re so excited to bring a flavor that is loved by so many to our Blue Diamond snack portfolio,” said Maya Erwin, vice president, marketing & innovation. “We’re always looking for new ways to incorporate trending flavors into our products, and with Ranch, we hope our customers feel inspired to take their taste buds to a new level of deliciousness.”
Blue Diamond’s Ranch Flavored Almonds are not only flavorful, but also nutritious. Each serving contains six grams of plant protein and is an excellent source of antioxidant vitamin E. These almonds meet various dietary needs, being Kosher, Keto-certified, and Non-GMO Project Verified.
Available in a variety of sizes, the 6-ounce, 40-ounce and 45-ounce options are portable and resealable, making Ranch Almonds the perfect addition for summer entertainment, family gatherings or whenever hunger strikes! The limited-edition flavor will be available in select sizes at the following retail locations:
- Walmart – 6-ounce cans will be available May to October.
- Costco – 45-ounce bags will be available May while supplies last.
- Sam’s Club – 40-ounce bags will be available August while supplies last.
For more information on Blue Diamond Almonds, visit BlueDiamond.com
Blue Diamond Growers, a grower-owned cooperative representing over 3,000 of California’s almond growers, is the world’s leading almond marketer and processor. Established in 1910, it created the California almond industry and opened world markets for almonds. Blue Diamond is dedicated to delivering the benefits of almonds around the world and does so by providing high-quality almonds, almond ingredients, and branded products. Headquartered in Sacramento, the company employs more than 1,800 people throughout its processing plants, receiving stations and gift shops.
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