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A More Convenient Way to Maple Your Morning

By Lorrie Baumann

Coombs Family Farms launched its new Maple Stream at the Fancy Food Show. Maple Stream is 100 percent pure USDA certified organic maple syrup, packaged in an eco-friendly can that doesn’t need to be refrigerated, as other maple products do, so it’s very convenient for a multitude of uses. Coombs Family Farms sources additional maple from small family farms in the U.S. – more than 3,000 of them – that share its commitment to quality, environment stewardship and sustainable forestry management. By purchasing their syrup, and bringing it to market, Coombs Family Farms supports other small farmers and builds local, rural economies.

In the Maple Stream, the syrup is forced out of the can by air pressure. The syrup streams rather than sprays, so it’s not not atomized into a fine mist. Coombs Family Farms Maple Stream offers the distinct advantage that it’s not going to spill all over the table if it gets tipped. Mess-free and portion-controlled, the product helps consumers avoid sticky situations.

During consumer testing for the new product, one of the things that the company heard from parents was that they’d use real maple syrup themselves, but they didn’t want to give it to their kids because they didn’t want to take the risk that it would be spilled and wasted. This new packaging solves that problem.
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The Maple Stream doesn’t require refrigeration because the syrup is sealed so that no air can get into it, so bacteria can’t grow. “From the bulk containers to this package, it’s a unique way of packing it,” said Arnold Coombs, Director of Sales and Marketing for Coombs Family Farms and a seventh generation sugarmaker.

Since it doesn’t need refrigeration, the Maple Stream can come warm to the table, so it doesn’t cool down the flapjacks or the French toast or the coffee or tea to which it’s added. “We’re spoiled up here in Vermont, and a lot of people put maple in their coffee or tea,” Coombs said. “We have a local bartender who’s experimenting with it for maple mojitos – it’s a lot easier just to squirt it in than to go to the refrigerator for a bottle. A lot of uses we hadn’t thought of are now coming to light.”

Coombs Family Farms Maple Stream is shipping in September. The 7-ounce can retails for $7.99 – similar in price to an 8-ounce bottle of traditionally packaged pure maple syrup. “It’s a little bit more expensive but a lot more convenient,” Coombs said.

Bubba’s Offers Paleo Snacks in Single Serve Packets

Bubba’s Fine Foods new release of single serve packets hold a snack that will appeal to paleo eaters because they’re gluten-free, grain-free and free of refined sugars. Bubba’s Fine Foods is all about delivering simple real-food ingredients with an addictive crunch and taste.

Bubba’s single serve packets satisfy the pickiest eaters, provide balanced energy and manage portion sizes. The packets include three of Bubba’s best-selling products within each product line: Savory Original Snack Mix: a twist on the classic snack mix with pecans, cashews and dried green bananas with a buttery blend of olive oil and spice; Blazing Buffalo ‘Nana Chips: crunchy low-sugar banana chips flavored with real buffalo wing spices; and Bourbon Vanilla UnGranola: non-GMO coconut flakes, cashews, and sliced almonds, a kick of Bourbon vanilla and a subtle touch of honey.

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They’re available for purchase at www.bubbasfoods.com, Amazon, Natural Grocers, Sprouts, Whole Foods, The Fresh Market, King Soopers and more national retailers at a retail price of $1.99 each. For more information about Bubba’s Fine Foods, visit www.bubbasfoods.com.

La San Marzano Sauces: Made in Italy with Mama’s Recipes

By Lorrie Baumann

La Regina di San Marzano has been co-packing pasta sauces in Italy for major U.S. brands for the past decade, but now the company is ready to take off the mask and step into the American market under its own name, the La San Marzano brand. The company introduced six varieties of pasta sauces: La San Marzano Marinara, Tomato Basil, Arrabbiata, Roasted Garlic, Four Cheese and Vodka, into the American market late last year with regional distribution in New York specialty retailers and on Amazon. “All of these flavors are made with premium ingredients, fresh ingredients,” said Sergio Pagnini, La Regina di San Marzano’s North American Area Manager for the U.S. and Canada. The company is headed up by Felice Romano, the son of its founder Antonio Romano.

The brand is now ready to start expanding its reach outside the metropolitan New York City area and expects to be in national distribution within the next five years. Growth will be incremental, with every new retailer starting with in-store demonstrations, according to Pagnini. “It’s very important that the consumer taste this product, because the product is something else,” he said. Once consumers have tasted the sauces, sales will follow, he added. “A lot of companies are doing a lot of marketing because 70 or 80 percent of their success is the marketing and 20 percent is the product. Our case is very different…. It’s very important for us that people taste the product. That’s the first thing we do because we don’t have to brainwash the consumers before they taste it. They taste it, and then we talk.”

The La San Marzano sauces are made without tomato paste or sugar, and the fresh tomatoes that go into them are authentic San Marzano tomatoes grown from seed in the company’s own fields below Mount Vesuvius. “This sauce is how an Italian mom makes the sauce in Italy,” Pagnini said. “We own the seeds. We grow them. We harvest. Everything in the sauce is made by us…. It’s a classical Italian family business.” Pictures of the fields are posted on the company’s website at www.lasanmarzano.com, and consumer inquiries that come to the website are all answered, Pagnini said.
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The sauces are made in Italy, where it’s illegal to use genetically modified ingredients, and exported to the United States, where they’re certified to contain no GMOs to reassure American consumers who may not be aware that their Italian origin forbids GMOs. “Everything starts with the tomatoes. We are the tomatoes,” Pagnini said.

The sauces are also gluten free, and in addition to the San Marzano tomatoes, all other ingredients are sourced in Italy from the region around Naples, including Parmigiano aged 36 months, Pecorino Romano DOP and fresh basil, garlic and onions picked from fields near the Amalfi coast. “We don’t use pre-prepared garlic powder,” Pagnini said. “We cut and clean the garlic…. The workers in the plant prepare the ingredients as they prepare in their own kitchens.”

The company has conducted third-party blind taste-testing in which its Marinara and Arrabbiata sauces were compared with other major brands for aroma, chunkiness, flavor and taste. Consumers were asked whether they’d buy it. In those taste tests, the La San Marzano sauces came out on top in each of those categories. The sauces are sold in 24-ounce jars that retail for around $7.99.