Celebrate Fabulous at Las Vegas Market
By Lorrie Baumann
Las Vegas Market has been working hard to expand the range of products that will be of interest to the gourmet market, and the hard work is paying off. This winter’s Las Vegas Market has a lot to see in the showrooms and pavilions along with a grand opportunity to meet The Fabulous Beekman Boys, who are emerging as thoughtful spokesmen for a generation that values fresh, local and seemingly effortless design and cuisine. Also, they’re both fun and funny.
Known as The Fabulous Beekman Boys are Brent Ridge, physician and former Vice President of Healthy Living for Martha Stewart Omnimedia; and his partner, Josh Kilmer-Purcell, advertising executive and New York Times bestselling author, The celebrity duo began developing their unique and chic brand strategy when they purchased the historic Beekman 1802 Farm in Sharon Springs, New York, in 2007 and then had to start figuring out (fast) how to pay the mortgage and make new lives for themselves as gentlemen farmers after the national economy took a dive in the Great Recession. The pair launched a line of goat milk cheeses and soaps, and quickly added other artisanal items to the Beekman 1802 brand. The popularity of the brand spawned a reality television show, “The Fabulous Beekman Boys,” now airing on the Cooking Channel; they also competed and won the grand prize in CBS’s “The Amazing Race” in 2012, and their Beekman 1802 product line of gourmet foods launched in Target stores last November.
Celebrities aside, there’s much to see this winter at the Las Vegas Market. Here’s a small sampling.
AvoSeedo is a cute little gadget for the folks who like to save their avocado pits and sprout them for new trees. You remember how to do that by sticking toothpicks into the sides of an avocado pit and balancing the picks on the rim of a glass of water? Well, this is a little boat into which you set your avocado seed and float it in a bowl of water. In a few weeks, the avocado seed germinates and begins to grow.
AvoSeedo comes in four different colors: evergreen, transparent, cyan and pink, and in two retail packages, a single pack that retails for $8 and a three-pack that retails for $20.00. For more information, email Daniel Kalliontzis at AvoSeedo LLC: info@avoseedo.com.
European Excellency will be showing off a gorgeous line of three-ply paper napkins imprinted with a wide variety of floral, abstract, butterfly, food related, Easter and Christmas designs. The napkins are made in Europe, and only environmentally friendly, water-based paints are used for the designs. Luncheon, cocktail, round and snack sizes are available. For more information or call 949.374.7757. See them in Pavilion 1 at the Las Vegas Market.
If cloth napkins are a better fit for your customers, consider the Farm Fresh Stripe Napkins from Design Imports (DII). They come in a set of four, and each napkin measures 18 inches square. They’re 100 percent cotton, so they can be machine washed in cold water on the gentle cycle, and they go in the dryer on low heat. The set of four retails for $14.99. See them in the Design Imports Showroom in Building C at Las Vegas Market or call 1.800.344.4115 or visit www.designimports.com.
Apropos by Home Essentials is debuting the Marble & Mango collection of cheese paddles and cutting boards made from marble and mango wood for a new twist on classic design that echoes the design trend that’s seeing more use of marble in kitchens. The 18-inch-long Brown & White Triangle Marble Cutting Board from the collection retails for $35 to $40, while the 20-inch Brown Round Marble Cutting Board retails for $50 to $60. A set of four White Marble 4-inch Square Coasters retails for $15 to 18. For more information, call Next Step Reps at 760.731.7445 or see them in the Next Step Reps showroom in Building C at the Las Vegas Market.
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The CTW Home Collection offers a vintage-inspired K-cup caddy that’ll fit beautifully into the same kitchen that has a Marble & Mango cheese paddle or cutting board hanging on the wall. The Roast Coffee K-Cup Caddy is 8-1/2 inches wide, 11-3/4 inches tall and 6 inches deep and retails for $45. It’s offered without a minimum order. See it in the CTW Home Collection showroom in Building C in the Las Vegas Market or call 1.800.433.5054.
Top Shelf Glasses is bringing trendy to the table with Double Wall Stemless Wine Glasses. Two pieces of glass are fused together with designs on both glass walls to make glassware that truly makes a statement. They’re dishwasher safe and retail for $17.99. See them in Building C at the Las Vegas Market or find out more by calling 888.808.4001.
A tray has a way of transforming a group of several objects from clutter into a collection, and Brilliant Imports is offering a couple of hand-woven fiber trays from Bali that will lend a subtle note of elegance to just such a tabletop collection or a display of spice bottles or utensils on the kitchen counter. The Circle Rattan Tray is 12 inches in diameter and retails for $55. The Ovalate Tray is hand-woven from ate grass and measures 12 inches wide by 15.75 inches long. It retails for $50. To find out more, email Brilliant Imports, LLC at info@brilliantimports.com or see them in Pavilion 1 at the Las Vegas Market.
Your food is handmade, so why shouldn’t your table linens be? TO THE MARKET offers a nine piece table top set embellished with delicate kantha stitching. Cotton sari is used to make four napkins, four placemats, and one table runner, all with one solid and one patterned side. Designed by TO THE MARKET, the set is constructed by Basha, a co-op that employs survivors of human trafficking in Bangladesh. Find out more by calling TO THE MARKET at 859.740.9498 or visiting the TO THE MARKET booth at Las Vegas Market.
Honor your veteran with an Official Licensed Military Board from Totally Bamboo. These serving boards would be fantastic for serving cheese or taking out to the patio for next summer’s barbecues, and in between-times, they’ll make a gorgeous plaque to hang on the wall of the man cave, dining room or family room. They’re 12 inches in diameter and retail for $30. For more information, visit the Next Step Reps showroom at Las Vegas Market or call Totally Bamboo at 760.471.6600.
The Las Vegas Market runs January 24-28 in Las Vegas, Nevada, with the Pavilions open January 24-27. Find out more or register to attend at www.lasvegasmarket.com.
Deli Department Innovation with The Better Chip
By Lorrie Baumann
The Better Chip is bringing new energy to the deli department with a gluten-free snack chip that comes in flavors that complement the premium cheeses, cured meats and the dips already in the deli cases. The product fits in well with the transforming role of the grocery’s perimeter, which has become a destination within the store for grab and go meal and snack shoppers who want quick sustenance but who don’t intend to sacrifice their nutritional goals by resorting to fast food as well as those who regard the deli department as their resource for food to serve when they entertain.
Now The Better Chip has extended its line of five flavors of better-for-you vegetable chips: Sweet Corn and Sea Salt, Jalapenos and Sea Salt, Spinach & Kale and Sea Salt, Beets and Sea Salt and Chipotles and Sea Salt with a smaller package size, a 1.5-ounce bag that’s easy to drop into a lunch kit or a sandwich clamshell for an offering that enhances the value of the grab and go offering. “Everyone wants to offer something a little different. We feel like that’s something different they can offer that you don’t get at sandwich places,” says Andrea Brule, Vice President/General Manager of The Better Chip. “We found that accounts were interested in a smaller bag they could use in their lunchtime program. Because our chips are doing so well in their big bags, they thought that, in a smaller bag, they might be able to use it in their lunch program.”
Of the five flavors, which continue to be offered in 6-ounce family-size bags, the Spinach & Kale is far and away the company’s best seller, Brule said. The Jalapenos and Beets Chips are tied for second place. The Better Chip will announce two new flavors early in 2016.
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They appeal to deli manager because they’re an innovation that can add new energy to the category. “They get the ring on the sandwich, but when they [shoppers] come back to buy more, they get that ring in the deli. That’s as opposed to, with other chips, that ring goes to grocery.” Brule said.
The 1.5-ounce bags retail as a separate a la carte offering for $.99 to $1.19.
FDA Threatens to Wound Salt Business
By Micah Cheek
Hawaiian red salt and charcoal black salt could be disappearing from interstate sales because the Food and Drug Administration is calling the red clay in Hawaiian salt and the charcoal in black salt adulterants. With their businesses in jeopardy, salt producers are confused and angry about the potential losses if the FDA decides to prohibit them from selling their salt across state lines.
The FDA is saying that red alea salt gets color from added clay, and since the clay is not an approved color additive, the salts are considered adulterated. The FDA has regulations specific to this issue, stating in the Code of Federal Regulations that even if an additive’s primary purpose is not as a color, it can only be considered exempt if “… any color imparted is clearly unimportant insofar as appearance, value or marketability, or consumer acceptability is concerned.” Naomi Novotny, President of SaltWorks, questions whether this guidance even applies to her product. “If you’re using it for pork, that clay really seals the moisture in,” says Novotny. “The clay has a functional use. The way I read that document, it doesn’t really apply to Hawaiian salt.”
The addition of clay has been considered by some to be equivalent to the natural colors that occur in other salts. “I buy French gray salt which is scraped off a salt lake. The gray color comes from the clay at the bottom of the lake bed. I scrape the salt, and it is not purely white in color, and [it is] according to this document perfectly fine,” asserts Brett Cramer, Vice President of The Spice Lab.
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A great deal of speculation has surrounded the FDA’s sudden attention on these salts. “I don’t know why,” says Novotny. “Especially since everything comes through as food grade.” The FDA declined to comment on what prompted the guidance.
One prevalent theory is that knockoff products have made their way into the market with inferior ingredients. Another belief is that a major salt producer brought it to the FDA’s attention as a business tactic. “We make infused salts with spices in them. They’re colored. Should they be outlawed? In the future, should the only thing we sell be pure white salt from two companies?” Cramer speculates.
It is unclear whether the FDA is going to enforce this guidance in the near future. A representative of the FDA wants to make clear that the products are only considered adulterants because they have not been evaluated, saying “We encourage people who are interested to go through the petition process. There’s also guidance on the actual petition, in order to make this as easy a process as possible.” The review process for a color additive generally takes 90 days, and carries a listing fee of $3,000. As of mid-November, no petitions for review for alea clay or charcoal have been submitted. Until further action or enforcement takes place, Saltworks and other companies are continuing to sell red alea and black charcoal salts. “We’ve been working with our customers and letting them know if they have concerns at all about the salt,” says Novotny. “We know this is safe.”