New Hot Sauce Brings Flavor of Brazil to U.S. Market
Légal (pronounced Lay-Gal) is launching its new Brazilian hot sauce in the U.S. market. Légal Hot Sauce, owned by Homer Foods LLC and based in Hollywood, Florida, is made from a special recipe that incorporates the Brazilian malagueta pepper, which has been passed down for generations, and is now available for the first time in the U.S. With its uniquely Brazilian flavor, Légal is well-poised to shake up the U.S. hot sauce market, which has already been on fire over the last few years.
“We wanted to introduce a taste of Brazilian heritage to the U.S. market, and to bring this recipe to U.S. consumers for the first time,” said Gabriela Neves, co-Founder of Légal. “We’re really looking to spice up the hot sauce market with our unique taste.”
The malagueta pepper, discovered by the Portuguese while exploring modern-day Brazil, is the key ingredient in Légal Hot Sauce. The pepper has been used for thousands of years by the natives for medicinal purposes and has also been considered a sign of good luck. Legend has it that when explorers came across the malagueta plant, gold was discovered nearby shortly thereafter. For years, the plant was used to season food in local recipes, but it wasn’t until a local village woman started to create a sauce using the malagueta chile that the precursor to Légal was born. The name “Légal” means “cool” in Portuguese and conveys the carefree lifestyle of the Brazilian people, coupled with their spice and zest for fun.
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“Our recipe has been adapted from one passed down through generations, and uses fresh, all-natural ingredients to develop that uniquely Brazilian kick,” said co-Founder Michael Fernandez. “Légal really does combine the spiciness of two worlds, hot sauce and Brazil, and goes well with almost any dish.”
Légal Hot Sauce is available for purchase at www.legalhotsauce.com, at all Heatonist and Fairway Market stores throughout New York City and online at Heatonist and Amazon.
California Seeks Innovative Ideas for Milk Products
Milk-based beverages for active kids and ready-to-drink lattes with collagen are among the nine finalists announced today in the California Milk Advisory Board ’s (CMAB) Real California Milk Accelerator dairy startup competition. The contest was designed to inspire ideas integrating the values of fluid milk into contemporary products and provide resources to help bring them to market. The competition, launched in 2019, aims to inspire innovation and investment in fluid milk products, packaging and capacity within California by connecting manufacturers, producers, investors, ideas and entrepreneurs for high quality, sustainable dairy beverages.
The nine innovators will receive up to $25,000 of support each to develop protocepts while receiving elite mentorship from marketing, packaging, and distribution experts, including a business development trip the week of October 14 to tour California dairy farms and production facilities and meet with industry leaders to help facilitate their new ventures. The final competition will take place live on Thursday, November 7 in the San Francisco Bay Area, culminating in a grand prize winner who will receive up to $250,000 worth of additional support to deliver their new product to market.
Finalists include:
1. Bears Nutrition Daily Nutritional Milk Beverage for Active Kids
2. WheyUp Protein Dairy Beverage with 12 Live and Active Probiotic Cultures and Whey Protein
3. Good Citizens Ready to Drink Latte with Collagen
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New Bowls from Wholly Guacamole
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