Kontos Foods to Launch Gorditas Flatbread at IDDBA
Kontos Foods, Inc. will be showing off its latest flatbread innovation off at the IDDBA ’19 Show this weekend. Gorditas, which were unveiled earlier this month, are handmade soft flatbread “taco shells,” perfect for making stuffed taco sandwiches, filled with meat, cheese, salsa or sour cream. Kontos, a U.S.- based manufacturer and distributor of traditional artisan breads and Mediterranean specialty foods, will be showcasing Gorditas among many other favorite products at the International Dairy, Deli, Bakery Association Show. The show takes place June 2-4, 2019 at the Orange County Convention Center in Orlando.
Like most of Kontos’ flatbreads, Gorditas contain no trans fats, are 100 percent vegetarian, certified kosher-pareve (Pas Yisroel) and halal. They come packed 6/10 – 19.70 ounces to a case, and they require minimal reheating for added flexibility. Gorditas literally mean “chubby” in Spanish and describe a sandwich stuffed with meat, cheese or other fillings.
Other featured items at the IDDBA show include Pre-Grilled Cocktail Flatbreads, Pre-Grilled, Mini Oval Flatbreads, Pocket-Less Pita® and Gluten-Free Wraps.In addition to its many breads, some of Kontos featured specialty products include All-Natural, French-Style Crepes, International Pastry Puffs (also known as Loukoumades or Zeppole), Greek Yogurt, Imported Feta Cheese, Dolmades, Hummus and Tzatziki dips.
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The IDDBA Show is the largest industry-only show for dairy, deli, bakery industries. Last year’s show included attendees from 65 of the top 75-top ranked supermarket and grocery store chains, representing 28,407 stores with total category sales of more than $124 billion.
“Great bread and fresh ingredients are the starting point for every delicious sandwich made,” said Steve Kontos, President and Owner of Kontos Foods. “This is exactly why the IDDBA audience—from wholesale buyers, to retail chains, to small- and medium-sized restaurants and delis, appreciate our artisan bread. Consumers have a growing appetite for products like ours that have fresh, wholesome ingredients. This is a fantastic venue for us to network with these buyers and expand our share of market.”
New Bakery Brand Brings Handcrafted Flatbread Style to U.S.
By Lorrie Baumann
Breadeli is a new brand from Bakkavor, a British company that’s already familiar to American grocers who buy fresh prepared foods like hummus, burritos, meals and dips for their private labels. Although Bakkavor has heretofore been invisible to American consumers, it has decided to come out of the shadows with its Breadeli branded Rustic Flats. “We know that this product is fabulous; it resonates globally, and we wanted to bring it to the U.S.,” said Tanja Owen, Bakkavor Marketing Director.
It took Bakkavor two years of product development to tweak a product already a hit in the United Kingdom so that it would be a better fit both for American preferences in flavor profiles and for American shoppers who expect to see their breads in the bakery aisle. British shoppers expect to find breads that incorporate fresh ingredients in their grocer’s refrigerator case – the same place that Americans would look for fresh pasta, while Americans are used to buying products like Breadeli Rustic Flats on open shelves where they’re stored at ambient temperature, Owen said. “The shopping behaviors are quite different,” she observed. “We want to make sure that we deliver the best product we can to the American consumer – we wanted to get it into the bakery, where we knew the consumer already visited.”
The flavor profiles for the Breadeli Rustic Flats, based on Bakkavor’s consumer research in the U.S., are Basil Pesto, Original, Italian Herb, Roasted Tomato and Garlic Butter. The bread beneath the flavor toppings is a schiacciata, a relative of focaccia whose origins go back to 15-century Tuscany, according to Ed Metzger, Bakkavor Senior Director of Business Development. “In order to test the ovens, they’d take a chunk of dough and throw it onto the hearth of the oven,” he said. “It’s an almost instant bake on the hearth, and essentially, that’s what we’ve replicated in a modern fashion…. It’s a pristine deck with about 10 ingredients on each product offering – all ingredients that people would be familiar with. There are no artificial flavors and no preservatives.”
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The bread is shipped frozen from Bakkavor’s new 35,000 square-foot state-of-the-art bakery plant in Charlotte, North Carolina. It has a nine-month shelf life in the freezer, thaws in 20 minutes, and then has a five-day shelf life after thawing plus an additional two days for the consumer.
Bakkavor is supporting the roll-out, which will start on the East Coast, with both digital, social media and a variety of in-store marketing assets that will help to direct customers who are already in the store, where 70 percent of decisions on products are made, over to the bakery aisle, Owen said. “My goal as a marketer is to drive traffic to the bakery and to drive total bakery sales by driving Breadeli,” she said. “Marketing will be a big element. Sampling will be another key element because we believe that when people taste this, we’ve got them hooked.”
Taste Breadeli Rustic Flats at this year’s IDDBA Show, or for more information, visit www.breadelibreads.com.
Carla’s Pasta: The Production Facility of the Future
Carla’s Pasta is setting new standards in the food safety industry. Its new production facility is designed around a high hygiene, BRC+ concept, and the only ready-to-eat filled pasta company in the U.S. establishing this level of excellence for food safety.
This new state-of-the-art production facility is purposefully designed with a three-zone hygiene system, requiring employees and equipment designated to each zone to remain within their respective area. This prevents pathogens from ever entering food prep areas. The facility features 21-inch stainless steel concrete filled baseboards to eliminate harborage collecting cavities, stainless steel curbs to block moisture collection, and ¼-inch thick antimicrobial coated concrete floors for a chemical and slip resistant surface.
The use of multi-zoned, stainless-steel air ducts in high hygiene areas create positive air pressure to prevent outside air from ever entering, minimizing any risk of foreign airborne contaminants. The ultraviolet lighting and HEPA filtration systems disinfect and filter out foreign matter from the air.
Underneath the facility, an isolated multi-zone draining system carries wastewater away from each zone independently, so the plant is never at risk for contamination if a backup were ever to occur. Drain pipes in the building are bound together by a process called electrofusion, which provides a seamless, welded seal between sections of pipe, preventing any opportunity for pathogens to propagate.
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An Environmental Monitoring Program (EMP) is also strictly enforced throughout the building, to seek out any traces of pathogens. Before the start of production, and each day, allergen and ATP swabs (measuring actively growing microorganisms) are conducted throughout the facility. Case Level 10 testing on all finished product is also completed regularly to ensure maximum confidence in food safety. Every night, 40,000 gallons of hot, pressurized water is heated to 130 degrees Fahrenheit and used for a complete facility wash-down, including the blanchers and spiral freezers.
With the facility of the future now a reality, Carla’s Pasta continues to lead the industry with an unprecedented level of food safety practices. This facility totals 90,000 square feet, bringing the entire production capacity to just shy of 200,000 square feet.
Carla’s Pasta is the largest specialty filled pasta company in the U.S., woman owned and family operated since 1978 and proud to be recognized and part of NWBOC.