Bobbie has announced its fourth infant formula since the company’s launch in 2021: after three years of development, Bobbie Organic Whole Milk Infant Formula is here. As the first and only USDA Organic Whole Milk infant formula manufactured in America, this industry-first product redefines high quality infant nutrition. Developed with the leading science and research and manufactured at the brand’s state-of-the-art facility in the heartland of America, Heath, Ohio, Bobbie Organic Whole Milk infant formula offers quality, safety, and reliability at a time when the U.S. infant formula industry is facing continued uncertainty.

Only 7% of infant formulas sold in the U.S. are Organic and only 5% are certified USDA Organic. Just 4% of formulas sold in the U.S. use whole milk. Bobbie Organic Whole Milk Infant Formula is the ONLY routine infant formula manufactured in the U.S. that is both USDA Organic and made with whole milk.

Bobbie Organic Whole Milk infant formula is available today at hibobbie.com for $28/can and coming to select retailers this summer.

Since its launch four years ago, Bobbie remains dedicated to providing American families with high-quality, Organic infant formula made right here in the US. The research and development arm of the company, Bobbie Labs, spent three years developing Bobbie’s closest-to-breast milk recipe, featuring less vegetable oils, more naturally-occurring milk fat globule membrane (MFGM) from Organic whole milk, choline, and industry leading levels of DHA to support infant brain development. MFGM is a component of milk fat that has been linked to cognitive and immune system support in infants. MFGM is naturally found in breast milk, and research has suggested it can play a role in supporting brain development, immune health, and gut function.

“As a pediatrician, I am always looking for the best options to support infant nutrition, and I’m thrilled to see Bobbie Organic Whole Milk Infant Formula enter the market as the first and only USDA Organic whole milk-based formula manufactured in the U.S. Bobbie continues to set the standard for clean, high-quality infant nutrition by using naturally occurring milk fat globule membrane (MFGM) from whole milk—an essential component of breast milk that supports brain development. Bobbie continues to be a brand I trust and recommend for parents seeking a clean, high-quality, breast milk-inspired formula that prioritizes both safety and science-backed nutrition,” said Lauren Crosby, MD, FAAP.

Bobbie Organic Whole Milk formula undergoes over 2,000 safety and quality checks before release at Bobbie’s state-of-the-art manufacturing facility in Heath, Ohio. Owning end-to-end manufacturing has unlocked innovation on an entirely new level for the industry-disrupting, mom-led brand. With a steady supply of unlimited inventory, manufacturing redundancy, and the ability to produce high quality infant formulas in-house, Bobbie has unlocked the recipe development and manufacturing rigor required to lead the way for the next generation of American infant formula.

Bobbie Organic Whole Milk infant formula is the only USDA Organic whole milk infant formula on the US market, designed to bring parents a first-of-its-kind formulation that is certified Organic to both the USDA and EU Organic standards, and features a no palm oil, no soy fat blend. The groundbreaking recipe is made with USDA Organic whole milk, a critical choice in a formula category flooded with Organic claims that fall short of the USDA Organic seal.

“As a team of parents, we understand first hand the importance of quality and reliability when it comes to feeding our babies. No parent should have to choose between the two and with this product, we can guarantee the best of the best on both fronts,” saidLaura Modi, CEO and Co-Founder of Bobbie and mom of four.“This recipe, the first USDA Organic whole milk infant formula in the world, is the epitome of my why behind Bobbie. It’s a dream formulation that represents much more than what’s inside the can (though I’m very proud of that as well) – it is about pushing the nutritional standards forward, reimagining how we feed babies in the U.S., and making America the gold standard in infant nutrition.”

Bobbie Organic Whole Milk Formula Overview:

• Premium USDA Organic Standards: The first certified USDA Organic whole milk infant formula manufactured in America – certified to meet the strictest Organic standards in the world. Made with no synthetic pesticides, chemical contaminants, glyphosates, or GMOs.
• Our Closest-to-Breast Milk Recipe – For Smoother Poops: Whole milk fat and fewer added oils means it’s a recipe that closely mimics breast milk and may support softer stools. Less straining means a happier baby – and happier parents.
• Premium Brain Support: Featuring the ultimate triple threat – naturally occurring milk fat globule membrane (MFGM) from whole milk, choline, and industry-leading levels of DHA. MFGM supports cognitive development and gives tiny brains a major boost – a smart choice, literally.
• Premium Milk Fat; Less Added Oil: The naturally-occurring fat in whole milk provides fatty acids like those found in breast milk. This means less plant-based oils. And never soy or palm oil.
• Available Today: Buy Organic Whole Milk infant formula today at hibobbie.com. 14oz cans retail for $28. Find us at select retailers early Summer.

About Bobbie:

Bobbie is the purpose-driven organic infant feeding company that exists to build a parenting culture of confidence, not comparison. Founded in 2018, Bobbie hit the market with its flagship European-inspired formula in 2021 as the first direct-to-consumer, subscription-based infant formula in the U.S. Today, it’s proud to be the only mom-founded and led infant formula brand in the world, and the fastest-growing in the U.S. since the 1980s. Bobbie is focused on providing purposefully sourced, USDA Organic products made with simple ingredients – crafted right here in America, for American families. For more information, visit www.hibobbie.com.

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