Litehouse Acquires Veggiecraft Farms
Litehouse, Inc., the refrigerated salad dressing brand, has acquired Veggiecraft Farms, which makes gluten-free pastas, as part of a strategy to develop a portfolio of plant-based foods in center-store categories. Veggiecraft’s plant-based pastas are crafted in Italy using cauliflower flour, lentil flour and pea flour.
Recognized as a leader in the refrigerated section of the produce and deli departments, Litehouse has made aggressive moves over the last year to expand its footprint into different sections of the grocery store. The company launched Green Garden Freeze Dried Herbs in the spice aisle and acquired Sky Valley and Organicville brands, offering shelf-stable sauces and condiments in center-store.
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Litehouse, a produce department leader, continues to expand its plant-based portfolio as mainstream consumers are increasingly seeking delicious and nutritious food options. According to NPD, plant-based food sales topped $3.3 billion over the past year and are outpacing dollar sales of all retail foods by ten times.
Mary’s Gone Crackers Launches Three Innovative Flavors to Line of Real Thin Crackers
Mary’s Gone Crackers – the leading gluten free, non-GMO, organic and plant-based snack brand – announced today the launch of three new Real Thin flavors: Olive Oil + Cracked Black Pepper, Tomato + Basil, and Chipotle. Offering an already robust product line with over 15 flavor varieties, the much-anticipated line extension stems from overwhelming demand for their Real Thin varieties, which launched last year.
“Our new flavors expand upon one of our most popular lines to grow consumers’ options for healthful yet delicious snacks rooted in real nutrition,” said Mary’s Gone Crackers VP of Sales, Jason Galante. “We are really proud of our new varieties and will continue making strides towards innovation in the gluten-free and healthy snack categories.”
The Real Thin Crackers pack loads of flavor and nutrition into their real thin shape. The new flavors include:
- Chipotle – earthy, sweet and smoky with a spicy little kick to finish.
- Tomato & Basil – a classic pairing of tangy, sweet and savory, just add mozzarella!
- Olive Oil & Cracked Black Pepper – rich and fruity olive notes combined with the sharp woody notes of black pepper, a winning combo!
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Similar to the existing line, the new flavors will be crafted with a specially formulated gluten-free flour blend, fresh seasonings, and chia seeds to provide strength and stamina to fuel every consumer’s active lifestyle. The brand will also carry over their promise to only use real, whole ingredients to ensure uncompromised quality of toasted perfection.
The current line of Real Thin flavors includes Sea Salt, Garlic and Rosemary, Sweet Onion and Cayenne Pepper. All seven flavors will retail for $3.99 nationwide throughout Canada and the United States, and via online channels. To learn more, visit https://www.
Endangered Species Chocolate Expands Oat Milk Line into Baking Aisle
Expanding on its oat milk chocolate offerings, Endangered Species Chocolate, has launched the first plant-based milk chocolate chip. Made with real, gluten-free oats and 55 percent cocoa, the Oat Milk + Dark Chocolate Premium Baking Chips are a better alternative with half the sugar of standard baking chips.
“When we launched the Oat Milk Chocolate Bars earlier this year, the consumer response was overwhelmingly positive to the dairy-free alternative,” said Whitney Bembenick, ESC’s Director of Marketing and Innovation. “Customers love the lower sugar content and the sweet, creamy taste that oat milk brings to the table and with no ingredient substitutes in any of our products it is by far the better-for-you alternative. We wanted to replicate these benefits found in the oat milk chocolate bars and bring them to the baking aisle to change baked goods for the better.”
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“We are excited to offer Endangered Species Chocolate’s new baking chips because they offer our customers a new, plant-based chocolate chip option without compromising on flavor,” said Chris Poling Global Baking Buyer at Whole Foods Market. “The baking chips are innovative and also fill a need for our customers looking for a lower sugar baking chip.”
Like all of ESC’s products, the Oat Milk + Dark Chocolate Premium Baking Chips are made only with real ingredients — no mystery additives. The addition of oat milk coupled with the benefits of dark chocolate bring a better, less sugary option to the marketplace. Compared to dairy milk, oat milk is lower in cholesterol and provides heart health benefits. In addition, ESC’s baking chips are certified vegan and gluten-free.
