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Sabra Partners with HelloFresh to Bring Hummus Home for Dinner

For the first time, Sabra hummus dishes are available through HelloFresh, the world’s leading meal kit company. At home cooks are enthusiastically embracing hummus for fresh and flavorful meals, adding plant-based goodness to every dish. Featured just as busy households try to hold on to healthy eating during the holiday season, the recipes feature two delicious hummus bowls filled with fresh ingredients. HelloFresh customers can order the Chicken Gyro Couscous Bowl and the entirely plant-based Mediterranean Hummus & Couscous Bowl through the end of the year.

“As hummus bowls trend in restaurants nationwide, we are thrilled to partner with HelloFresh to bring these dishes home,” said Jason Levine, Chief Marketing Officer for Sabra. “Hummus is a delicious and incredibly versatile food. A nourishing bowl that begins with creamy plant-based hummus and builds with wholesome grains and flavorfully prepared vegetables is really satisfying and one of the more popular ways consumers are enjoying hummus, beyond dipping. We’re very glad to be creating great tasting meals with HelloFresh and sharing recipes that consumers can enjoy at home.”

The Chicken Gyro Couscous Bowl, available for delivery December 7-13, features a za’atar-spiced chicken cutlet on a bed of hummus and couscous topped with fresh tomatoes and cucumbers drizzled with a creamy feta sauce. The Mediterranean Hummus & Couscous Bowl begins with smoked paprika hummus beneath spiced, roasted red peppers and grape tomatoes, paired with a marinated cucumber salad in a creamy lemon dressing. This entirely plant-based meal is available December 21-27.
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“Whether it’s calorie smart, plant based or classic dishes, HelloFresh is always introducing exciting recipes that encourage consumers to explore new flavors, cuisines and ingredient combinations right in the comfort of their own kitchens,” said Claudia Sidoti, Principal Chef and Head of Recipe Development at HelloFresh. “Hummus creates a delicious base and provides rich texture to comforting bowl-based meals. We’re excited to partner with Sabra hummus to give consumers even more delicious meal options.”

HelloFresh meals featuring Sabra hummus are available for order on hellofresh.com now.

Chloe’s Launches Dairy Free Dark Chocolate Dipped Pops, Nickelodeon Pops

By Lorrie Baumann

Chloe’s™ has expanded its line of Fruit Pops made from only fruit, water and cane sugar with new Dairy Free Dark Chocolate Dipped and Nickelodeon-branded Pops. “We created Chloe’s with kids in mind. At the outset, we were simply looking to offer a clean, delicious frozen treat that kids would love and parents would feel great about serving to their family,” said Founder Chloe Epstein.

She started the company in 2010 with a New York City store that competed with frozen yogurt shops with its line of Soft Serve Fruit made from just fruit, water and cane sugar. A downtown flagship store remains open, but the company has since shifted its focus to packaged retail products like the Fruit Pops. Starting in 2014, Chloe’s now offers nine core varieties that had been popular in the New York shop: Mango, Strawberry, Dark Chocolate, Blueberry, Cold Pressed Coffee fueled by La Colombe, Raspberry, Pomegranate, Tangerine and Pineapple.

 

With the new introductions, that line has expanded to include Banana, Strawberry and Dark Chocolate Pops dipped in Dairy Free Dark Chocolate. The Dark Chocolate Dipped Pops are also rolled in a quinoa puff, so they’re crunchy, while still being gluten free like the rest of the line.

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The Nickelodeon-branded kids Pops are smaller in size and offered in two new varieties. Blueberry-Banana pays homage to characters from “Thomas and Friends,” while “Sunny Day” is honored with a Strawberry-Mango Pop. “We are able to excite the kids with the packaging of the new fruit combinations, and with flavors they love – and at the same time, please the parents with the clean, simple ingredient label,” Epstein said.

The original line of Chloe’s Fruit Pops are sold in packages of four 2.5-ounce Pops that retail for about $3.99. The Dairy Free Dark Chocolate Dipped Pops are also sold in boxes of four, and they retail for about $4.99. The Nickelodeon-branded products are sold in boxes of 10 1.5-ounce pops that retail for about $3.98 to $6.99.

The Dark Chocolate Dipped are shipping now, while Nickelodeon Pops should be reaching markets early this month.

Barbecue Sauces for the Sugar-Shy

By Lorrie Baumann

For health-conscious consumers who’ve woken up to the realization that condiments and sauces may contain ingredients that they’re no longer comfortable with ingesting, Maurice Jenkins, the Founder and Chief Executive Officer of Mugger’s Marrow LLC, has created Stick ’em up! sauces. These are an organic spin on traditional barbecue sauces that contain no granulated sugar. They’re also low calorie, low sugar and low in sodium.

A long-time grilling enthusiast, Jenkins got his start in the food business when he looked at the ingredients label of the barbecue sauce he’d been buying in his local grocery store. “I noticed that there was a lot of stuff that isn’t good for you,” he said. “I just looked at that and said, ‘That stuff has no business going in your body.’”

Other barbecue sauces on the shelf presented much the same issue to him, so he decided that he was going to have to make his own. At first, the sauce was just for his own use, but then he decided to take some barbecued ribs with him over to a dinner at a friend’s house.

The fruit that he’d been using as an ingredient happened to be out of season at the time, so Jenkins had to do some tinkering with his recipe, substituting in different fruit, but he had new sauce ready when it was time to fire up the smoker, and the ribs were a hit with his friends – and, more importantly, with an older relative who was visiting his host’s home. “Older folks will tell you the god’s-honest truth about how something tastes. He just loved it,” Jenkins said. “He had a big smile on his face, and he nodded and let me know that he really enjoyed the sauce…. That gave me the inspiration to go forward…. The flexibility of the product just gave me the impetus to try to market it.”

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The sauces work well with any sort of meat, fish or chicken, according to Jenkins. “My vegetarian customers love it as well. It’s very vegan friendly,” he said. “It can go into dips, nachos, pizza topping. Mango Habañero, in particular, has been used as a cocktail sauce for oysters, and it makes a great Bloody Mary mix.”

Each of the sauces is based on agave and garlic, with three of them containing some peppers for a kick and some fruit to balance out the heat with some sweetness. Spicy Orange is a smoky sauce, the most like a traditional barbecue sauce, with paprika, cayenne and chipotle to provide the smokiness. “Pineapple Jalapeño has a nice balance of sweet and spicy,” Jenkins said, “and the Mango Habañero brings the heat along with the great taste.”

They’re packaged in 15-ounce glass jars that retail for $12 apiece. Jenkins drop ships the product directly from New Haven, Connecticut to customers nationwide. For more information, visit www.muggersmarrowllc.com.