Alden’s Giving Away 10,000 Scoops of Organic Ice Cream
To celebrate National Ice Cream Month in July, Alden’s Organic is giving away 10,000 scoops throughout the month. Consumers will have ample opportunity to win via seven giveaways hosted on the Alden’s OrganiWc Instagram and Facebook accounts. To complete each prize pack, the family-owned brand Edward & Sons, will also be providing organic cones to winners.
The largest giveaway will be hosted on National Ice Cream Day (July 17) when 20 winners will be selected to each receive 100 scoops in the form of free coupons, which can be redeemed for any Alden’s Organic product. Alden’s Organic has something for everyone. Product options range from 48-ounce sqrounds, to 14-ounce pints, sammies in various shapes, and stick bars in a variety of classic flavors with a unique-to-Alden’s twist or swirl. Alden’s Organic frozen desserts include favorites such as Chocolate Chocolate Chip, New School Orange Cream, Dairy Free Double Strawberry and a new Gluten Free Dairy Free Vanilla Bean Sammie.
“National Ice Cream Month is in the heart of summer ice cream season and is the perfect time to celebrate this beloved sweet treat that brings people together. Our brand has always been about sparking joy and we want to share with as many people as we can through these giveaways,” said SVP of Sales and Marketing Joelle Simmons.
On Alden’s Organic’s social channels, the brand is leaning into summer’s most nostalgic moments with a vintage collection of imagery throughout the month to inspire everyone to share their fondest ice cream memories.
To promote the campaign, Alden’s Organic is partnering with popular influencers to create shareable creations using the hashtag #AldensFam to view the creations as they are shared.
For consumers looking to stock up for summer ice cream season, Alden’s Organic is also offering a $1.00 off coupon.
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Smashburger Adds Eclipse Plant-Based Milkshakes to Menu
Eclipse Foods has partnered with Smashburger to create the industry’s first nationally available plant-based milkshakes for the fast-casual chain. The milkshakes are now available for purchase in all Smashburger locations nationwide (for $6.19, price may vary based on location) in Vanilla, Chocolate, Strawberry, Peanut Butter, Tangerine Dream and Oreo. Customers can also order the plant-based milkshakes for take-out or delivery on Smashburger.com or on Smashburger’s mobile app, and for delivery on DoorDash, Postmates, Uber Eats and GrubHub.
“This partnership marks an incredible milestone in advancing the plant-based movement and signals Smashburger’s confidence in Eclipse as the plant-based dairy brand that mainstream consumers will crave,” said Aylon Steinhart, co-founder and CEO of Eclipse. “Our shakes perfectly mimic the delicious taste and texture of traditional dairy milkshakes, and require no flavor sacrifice from consumers. And now that the shakes are available nationwide, even more people will have access to exceptionally delicious plant-based options that are better for the planet, animals and people.”
To create its first dairy-free menu item, Smashburger’s corporate chef, Ty Goerke, worked closely with Eclipse’s co-founder and James Beard nominated chef, Thomas Bowman. After months of testing, both teams were confident they had created a world-class offering all customers would love, no matter their diet.
“As part of Smashburger’s aggressive approach to menu innovation and catering to our guest’s evolving tastes, we have continued to diversify our product portfolio with the launch of new plant-based milkshake offerings,” states Carl Bachmann, president of Smashburger. “As part of our commitment and passion to deliver high caliber products with quality ingredients, we knew Eclipse was the best partner for us to develop the brand’s first dairy-free menu offerings. This felt like a natural next step in Smashburger’s journey to offer more diverse and plant-based options for our guests, while still delivering the premium, top-quality menu items that Smash fans know and love.”
Eclipse was co-founded in 2019 by Steinhart and Bowman with the mission to create a more sustainable, healthy, and ethical food system. Since then, Eclipse has scaled faster and more efficiently than competitors in the space in order to make this mission of fighting climate change, animal suffering, and the human health crisis a reality.
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Bolthouse Farms to Acquire Starbucks’ Evolution Fresh
Starbucks and Bolthouse Farms have entered into a definitive agreement for Bolthouse Farms to acquire the brand and business of Evolution Fresh. The partners (employees) that support the business will also transition to Bolthouse Farms upon close of the transaction.
Evolution Fresh is a leading producer of primarily organic, cold-pressed, premium juice products. By joining forces with Bolthouse Farms – the No. 1 super premium refrigerated beverage brand and largest carrot supplier to North American retailers1 – Evolution Fresh will have the opportunity to accelerate its growth trajectory while Starbucks focuses its efforts on the growth of the core Starbucks business and its partner and customer experience.
“Evolution Fresh has grown steadily over the last several years as a result of our partners’ hard work and commitment to the brand. We feel there is a great runway and opportunity to take Evolution Fresh to the next level, and Bolthouse Farms’ considerable experience and success in the premium beverage category will allow the brand to continue growing,” said Hans Melotte, Starbucks executive vice president Global Channel Development. “Bolthouse Farms shares the same values and commitment to putting people first in everything they do, which affirms for us that we have found the right opportunity for Evolution Fresh.”
Through this acquisition, Bolthouse Farms will expand its beverage offerings from nutrient-dense, plant-powered juices and smoothies to include a full lineup of primarily organic cold-pressed, premium juices. Starbucks stores in the United States will continue to sell Evolution Fresh products.
“Evolution Fresh is a natural extension of the Bolthouse Farms portfolio and we look forward to welcoming the team,” said Jeff Dunn, chairman and chief executive officer of Bolthouse Farms. “At Bolthouse Farms, with the support of Butterfly, we strive to ensure that the acres we grow and beverages we make have a positive impact on the land, on the people who make up our company, and on all people. By bringing Evolution Fresh into our portfolio, we will extend our spirit of ingenuity and innovation, sharing resources and passion for high-quality, nutrient-dense juices to pioneer solutions for today’s food system.”
Butterfly is a leading private equity firm that specializes in the food sector with a particular focus on high-growth, on-trend categories. Through Bolthouse Farms, Evolution Fresh joins Butterfly’s brand portfolio that includes the likes of Chosen Foods, MaryRuth Organics, Orgain, and Pete and Gerry’s Organics.
“We have long admired the Evolution Fresh brand and see tremendous untapped potential in the premium beverage category. By bringing these powerhouse brands together — Bolthouse Farms and Evolution Fresh — we will deliver a robust, high-growth, and consumer-preferred portfolio of juices to market,” said Bill Levisay, president, Consumer Brands, Bolthouse Farms.
The transaction, which is for an undisclosed amount, is expected to close later this year.
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