Vegetarian/Vegan
Bitchin’ Sauce Launches 30-Day Bowl Challenge
If feeding your family and yourself feels like a juggling act most days, you’re not alone. But what if there was a way to simplify meals, feel more energized, and actually get excited about what’s on your plate? (Or in this case… your bowl!)
Introducing the 30-Day Bowl Challenge, launching June 1st–led by Starr Edwards, the chef, creative force, and busy Bitchin’ Sauce CEO who somehow manages it all with a bowl in one hand and a little helper on the kitchen counter.
For 30 days straight, Starr will be whipping up and sharing one vibrant, delicious, and totally doable bowl a day–each one loaded with clean, whole foods and topped with her cult-favorite Bitchin’ Sauce. And she wants you to join her!
What is the Bowl Challenge?
It’s simple: one healthy bowl a day for the month of June. Think savory grain bowls, sweet breakfast bowls, colorful lunch bowls piled high with veggies–meals that are quick to build, fun to customize, and will leave you feeling awesome from the inside out.
Follow along on Instagram (@bitchinsauce) where Starr will post daily bowl inspo, weekly grocery lists, and helpful tips to make bowl-building a breeze–whether you’re cooking for one or feeding your whole crew.
“When I’m eating well, I sleep better, I focus better, and I feel more present in everything I do,” says Starr. “With five kids and a company to lead, I need healthy food that’s as energizing as it is easy. Bowls are my secret weapon!”
And with summer around the corner and the kids home more, mealtime can feel like an even bigger challenge. That’s why bowls are perfect: everyone picks what they love, builds their own combo, and tops it with Bitchin’ Sauce!
“It’s the one thing we all agree on,” Starr laughs. “From spicy Heat and smoky Chipotle to our lemony garlic Original, fresh Pesto, or the bold, warming spices of Bombay–there’s a sauce for everyone in the family!”
Why Join the Bowl Challenge?
It’s easy: just one bowl a day, made your way.
It’s healthy: filled with real, whole foods that keep you going.
It’s flexible: works for any meal of the day.
It’s energizing: a fun reset for you and your family.
The 30-Day Bowl Challenge isn’t about changing your whole routine–it’s just one good habit to add to your day. A simple, nourishing bowl made with love. And if you pair it with a glass of bubbly? Even better. Cheers to keeping it easy, tasty, and totally Bitchin’!
About Bitchin’ Sauce
Born from a mom’s heart and made famous at farmers markets across Southern California, Bitchin’ Sauce is the cult-favorite, almond-based dip that’s taking taste buds by storm. Plant-based, gluten-free, and endlessly versatile, Bitchin’ Sauce makes everything taste Bitchin’–from veggies and burgers to tacos, bowls, and beyond. Now available nationwide at retailers including Costco, Whole Foods, Target, and Kroger, you can find your favorite flavor in the refrigerated deli section or at www.bitchinsauce.com.
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Mezete Debuts Middle Eastern Food Products at IDDBA Show
Global demand for authentic international cuisine is booming—and Middle Eastern food is leading the way. Mezete, a Jordan-based brand transforming traditional recipes into convenient, clean-label products, is excited to debut at the International Dairy Deli Bakery Association Show, June 1–3 in New Orleans.
With a presence now in over 45 countries, Mezete’s U.S. expansion is fueled by growing consumer demand for bold, plant-based, preservative-free foods. At IDDBA, Mezete will showcase its full range of ready-to-eat dips, sauces, soups, and stews—all made with natural ingredients and no added oils.
“Middle Eastern cuisine is rich in flavor, culture, and nourishment,” said Khaled Kasih, CEO of KASIH Foods, Mezete’s parent company. “We’re proud to share authentic, ready-to-eat Middle Eastern foods crafted with care and integrity, just the way they’re made at home.”
We’re proud to share authentic, ready-to-eat Middle Eastern foods crafted with care and integrity, just the way they’re made at home.
What Makes Mezete Different?
- Mezete hummus is made with much higher levels of tahini vs U.S. made brands which provides a velvety smooth texture that you only experience when making it at home or in an authentic Middle Eastern restaurant.
- Clean-label, real food: All products are non-GMO Project Verified, vegan, halal, with many gluten-free options.
- No preservatives.
- No added oils: no cheap fillers or oils.
Not Just Hummus!
While known for its signature hummus, Mezete will present a wide variety of Middle Eastern staples, including:
Dips:
- Classic Hummus
- Red Hot Chili Hummus
- Zesty Za’atar Hummus
- Baba Ghanouj
- Muhammara
Sauces:
- Classic Tahini
- Shatta (spicy chili sauce)
- Toum (Garlic Sauce)
Soups & Stews:
- Adas Soup (Spiced Lentil Soup)
- Freekeh Soup (Smoked Wheat Kernel)
- Mulukhiyeh Stew (Vegan)
- Shakshouka Base Stew
Convenient single-serve hummus & dip cups paired with breadsticks, available in bold and exciting flavors.
- Classic Hummus with Breadsticks
- Roasted Red Pepper with Breadsticks
- Zesty Za’atar with Breadsticks
- Muhammara with Breadsticks
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Dr. Praeger’s Introduces Mexican-Style Street Corn Cheesy Bites
Dr. Praeger’s, a trusted name in better-for-you frozen foods, is building on the success of its category-leading snack offerings with the debut of Mexican-Style Street Corn Cheesy Bites. This latest innovation reflects the brand’s commitment to providing delicious, veggie-forward options that align with evolving consumer preferences for bold flavors and convenience.
The bites are crafted with a crunchy corn tortilla chip coating and a creamy blend of corn, mozzarella, and green chilies, offering a savory and satisfying snacking experience. The bites are quick and versatile, ready to prepare straight from the freezer using an air fryer, stovetop, or oven.
Starting this month, the new bites will be available at more than 100 Costco locations across the Midwest, including states such as Illinois, Michigan and Wisconsin. Priced at $12.99 for a 60-count box, they deliver an enticing combination of quality, value, and convenience for families and snack enthusiasts.
“Snacking has become a cornerstone of how people eat, and we’re thrilled to expand our offerings with the launch of Mexican-Style Street Corn Cheesy Bites,” said Andy Reichgut, CEO of Dr. Praeger’s. “With the success of our Littles line, we’ve seen firsthand how much consumers love bold, veggie-forward snacks. These bites continue that, delivering craveable flavors and simple preparation while staying true to our mission of making veggies delicious and easy to eat.”
The launch underscores Dr. Praeger’s long standing dedication to developing plant-based, vegetable-driven foods that prioritize both flavor and nutrition. As the snack category continues to evolve, Mexican-Style Street Corn Cheesy Bites highlight the brand’s ability to innovate and meet the needs of modern consumers.
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