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Sabra Partners with HelloFresh to Bring Hummus Home for Dinner

For the first time, Sabra hummus dishes are available through HelloFresh, the world’s leading meal kit company. At home cooks are enthusiastically embracing hummus for fresh and flavorful meals, adding plant-based goodness to every dish. Featured just as busy households try to hold on to healthy eating during the holiday season, the recipes feature two delicious hummus bowls filled with fresh ingredients. HelloFresh customers can order the Chicken Gyro Couscous Bowl and the entirely plant-based Mediterranean Hummus & Couscous Bowl through the end of the year.

“As hummus bowls trend in restaurants nationwide, we are thrilled to partner with HelloFresh to bring these dishes home,” said Jason Levine, Chief Marketing Officer for Sabra. “Hummus is a delicious and incredibly versatile food. A nourishing bowl that begins with creamy plant-based hummus and builds with wholesome grains and flavorfully prepared vegetables is really satisfying and one of the more popular ways consumers are enjoying hummus, beyond dipping. We’re very glad to be creating great tasting meals with HelloFresh and sharing recipes that consumers can enjoy at home.”

The Chicken Gyro Couscous Bowl, available for delivery December 7-13, features a za’atar-spiced chicken cutlet on a bed of hummus and couscous topped with fresh tomatoes and cucumbers drizzled with a creamy feta sauce. The Mediterranean Hummus & Couscous Bowl begins with smoked paprika hummus beneath spiced, roasted red peppers and grape tomatoes, paired with a marinated cucumber salad in a creamy lemon dressing. This entirely plant-based meal is available December 21-27.
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“Whether it’s calorie smart, plant based or classic dishes, HelloFresh is always introducing exciting recipes that encourage consumers to explore new flavors, cuisines and ingredient combinations right in the comfort of their own kitchens,” said Claudia Sidoti, Principal Chef and Head of Recipe Development at HelloFresh. “Hummus creates a delicious base and provides rich texture to comforting bowl-based meals. We’re excited to partner with Sabra hummus to give consumers even more delicious meal options.”

HelloFresh meals featuring Sabra hummus are available for order on hellofresh.com now.

Kontos Foods to Launch Gorditas Flatbread at IDDBA

Kontos Foods, Inc. will be showing off its latest flatbread innovation off at the IDDBA ’19 Show this weekend. Gorditas, which were unveiled earlier this month, are handmade soft flatbread “taco shells,” perfect for making stuffed taco sandwiches, filled with meat, cheese, salsa or sour cream. Kontos, a U.S.- based manufacturer and distributor of traditional artisan breads and Mediterranean specialty foods, will be showcasing Gorditas among many other favorite products at the International Dairy, Deli, Bakery Association Show. The show takes place June 2-4, 2019 at the Orange County Convention Center in Orlando.

Like most of Kontos’ flatbreads, Gorditas contain no trans fats, are 100 percent vegetarian, certified kosher-pareve (Pas Yisroel) and halal. They come packed 6/10 – 19.70 ounces to a case, and they require minimal reheating for added flexibility. Gorditas literally mean “chubby” in Spanish and describe a sandwich stuffed with meat, cheese or other fillings.

Other featured items at the IDDBA show include Pre-Grilled Cocktail Flatbreads, Pre-Grilled, Mini Oval Flatbreads, Pocket-Less Pita® and Gluten-Free Wraps.In addition to its many breads, some of Kontos featured specialty products include All-Natural, French-Style Crepes, International Pastry Puffs (also known as Loukoumades or Zeppole), Greek Yogurt, Imported Feta Cheese, Dolmades, Hummus and Tzatziki dips.
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The IDDBA Show is the largest industry-only show for dairy, deli, bakery industries. Last year’s show included attendees from 65 of the top 75-top ranked supermarket and grocery store chains, representing 28,407 stores with total category sales of more than $124 billion.

“Great bread and fresh ingredients are the starting point for every delicious sandwich made,” said Steve Kontos, President and Owner of Kontos Foods. “This is exactly why the IDDBA audience—from wholesale buyers, to retail chains, to small- and medium-sized restaurants and delis, appreciate our artisan bread. Consumers have a growing appetite for products like ours that have fresh, wholesome ingredients. This is a fantastic venue for us to network with these buyers and expand our share of market.”

Crunchmaster Introduces Grain-Free Crackers

Crunchmaster is announcing a new line of grain-free crackers. The brand’s latest extension provides a delicious new option for those looking to be grain-free which will complement Crunchmaster’s existing Multi-Grain portfolio.

Being grain-free isn’t just a commitment to a lifestyle; it’s also been proven that removing grain from one’s diet can improve health in a variety of ways. For many people, grains can be difficult to digest and can aggravate symptoms of digestive disorders. Finally, research suggests that following a grain-free diet can help support the beneficial bacteria in your gut to maximize the health of your microbiome.

“Crunchmaster has always been committed to creating wholesome snacks that don’t compromise on taste,” said Kim Holman, Marketing Director at TH Foods, Crunchmaster’s parent company. “We’re constantly looking to innovate and expand our product lines in ways that respond to our consumers’ desire for delicious, on-trend snacks that fit into their healthy lifestyle and meet their dietary needs. Our new grain-free line made perfect sense as a new way to meet this demand.”

These crunchy, baked crackers are made from cassava flour and other grain-free ingredients for a simple, savory taste. The new line is available in three exciting flavors, two of which are vegan: Lightly Salted; Mediterranean Herb; and Romano, Asiago & Cheddar.
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Being touted as the next big superfood, the primary ingredient in Crunchmaster Grain-Free Crackers is cassava, a root vegetable native to South America. Also known as yuca or manioc, cassava is paleo and vegan friendly as well as gluten and nut free, making it an excellent alternative for those with intolerances. Cassava is also nutrient-rich and packed with fiber, potassium, iron and vitamin C.

The new Grain-Free line delivers on the satisfying crunch and flavor customers have come to expect from the brand while delivering on an ingredient promise that fulfills their desire to enjoy a healthy but delicious snacking option. Along with the brand pillars of being gluten-free and made with no artificial flavors and colors, the new line is made with non-GMO ingredients for clean label, on-trend and flavorful snacking.

A sneak peek of the new Grain-Free line will be available at the Summer Fancy Food Show.