Sweets and Snacks
Hormbles Chormbles ‘Make Candy Make Sense’
Hormbles Chormbles launched its first line of high-protein, zero-sugar, chocolate-flavored candy bars. Packed with 10g protein, 0g sugar, and 100 calories, Hormbles Chormbles exists to “Make Candy Make Sense,” born out of the idea that there should be a guilt-free option for those looking for a healthier, delicious indulgence.
Founded by Jared Smith, co-founder of RXBAR, Hormbles Chormbles was created to bridge the gap between the candy aisle and the nutrition world. Unlike other protein snacks trying to imitate candy, Hormbles Chormbles is candy first, made for those looking for a sweet treat with added nutritional value. With sugar removed, each 33g bar is crafted using high-quality whey and milk protein, meaning it is nutrient-rich and contains all essential amino acids. Not only is it satiating, but it is also functional and effective for muscle recovery.
“Candy never really made sense to me,” said Smith. “At RXBAR, we prioritized transparency and whole food ingredients, yet I still found myself reaching for whatever candy or snack was around. I had a cognitive dissonance with nutrition. I understood its importance, but I still craved candy. There was an opportunity to bridge the gap between the nutrition world and candy. That’s why we created Hormbles Chormbles. We removed the sugar and calories, then added protein, and made candy that makes sense.”
Hormbles Chormbles is designed to taste like candy – because it is. With a focus on functionality and taste, the bars deliver on the satisfaction of candy with none of the sugar crash. Each bar contains added crunch for extra indulgence, maintaining the taste and texture of traditional candy bars, every time.
“The candy you got as a kid on Halloween is still the same today. It’s loaded with sugar and offers no nutritional value,” Jared added. “At Hormbles Chormbles, we’re shaking up the candy aisle with something that’s never been done before.”
With protein becoming a mass-market trend and candy remaining one of the most consumed categories with 98% of American households purchasing candy annually, Hormbles Chormbles is in a prime position to disrupt both categories. The macro-nutrient profile is reflective of the brand’s commitment to innovation, ensuring they deliver on flavor, function, and better-for-you ingredients.
Peter Rahal, RXBAR co-founder and founder of David, sits as a key advisor, lending his expertise to the brand’s strategic growth to break into the $28.1B US chocolate candy market.
Hormbles Chormbles is now available for purchase at hormbles.com. The product is available in four flavors – Salted Fudge, Classic Milk, Cookies and Creme, and Peanut Butter – retailing for $39.99 per box (12 bars).
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Béquet Confections Hires Jeff Grossman as Chief Revenue Officer
Béquet Confections has chosen confectionery industry veteran Jeff Grossman to join the executive team as chief revenue officer on Aug. 1. Grossman has more than 30 years of progressive management experience in the industry, working with leading brands such as YumEarth and Ford Gum and expanding distribution within a variety of channels including club, grocery, specialty, mass, drug, convenience, value, and online. He was inducted into the NCSA Candy Hall of Fame in 2022.
The nation’s premier gourmet caramel company, Béquet Confections is known for its exceptional quality. The company sources the purest ingredients available, without added preservatives, artificial colors or artificial flavors to create the most exquisite, indulgent caramel.
“Consumers are looking for clean foods and confections, made with superior ingredients that are free from artificial components,” says Grossman. “Béquet Caramel is not only clean, it tastes incredible. I’m honored to work with this stellar team to promote the premium Béquet brand.”
Reporting to the co-presidents of Béquet, Grossman will lead the development and execution of strategic revenue generation. His primary goals are to drive revenue growth and expand market share across all business units. As CRO, Grossman will lead the product development and commercialization teams, as well as cultivate partnerships with key clients and evaluate potential business opportunities.
Prior to his new CRO role, Grossman served as chief growth officer at YumEarth, where he led sales and brand development for the organic confection brand. His background includes sales and management positions at Ford Gum and Machine Co., New Era Brands, Imaginings 3 (Flix Candy), and Ragolds.
Grossman is well respected and active in the industry, having served the National Confectioners Association on committees for the Sweets & Snacks Expo and NCA Trade Relations.
Béquet Confections is the nation’s premier gourmet caramel company, honored with 12 prestigious national awards recognizing its uncompromising commitment to quality. Based in Bozeman, Mt., Béquet Confections launched in 2001 by Robin Béquet at the encouragement of friends and family who couldn’t get enough of her gourmet caramel. In 2019, Béquet Confections joined the Life is Sweet family of brands.
Today, Béquet Gourmet Caramel is found in leading grocery and club stores, online and in thousands of specialty and gourmet shops across the country. For more information, visit www.BequetConfections.com.
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Utz Unveils Salty Snack Foods at Sweets & Snacks Expo
Utz Brands, Inc., a leading U.S. manufacturer of branded salty snack foods for more than 100 years, will showcase new and best-selling products from multiple brands as a returning exhibitor at the National Confectioners Association Sweets & Snacks Expo, held May 14-16 in Indianapolis.
Since Utz Brands last exhibited at the Expo in 2019, it has experienced significant growth, adding multiple brands to its portfolio, including On The Border, which will be sampling at the expo alongside Utz, Zapp’s and Boulder Canyon.
“We are excited about sharing our incredible lineup of potato and tortilla chips, pretzels and other crunchy, flavorful snacks with this year’s Sweets & Snacks Expo attendees,” said Utz Brands, Inc. Senior Vice President of Marketing Stacey Schultz. “As an over-100-year-old company, we pride ourselves on offering snack fanatics new, on-trend flavors and takes on classic favorites while maintaining the crunch and quality our consumers love.”
Attendees can get a first look at new products and sample best-selling items from each brand in Hall D, Booth 12108.
As consumers continue to reach for spicier snacks, Utz Brands is bringing the spice to products across its portfolio. On display at the Expo will be Utz’s Mike’s Hot Honey EXTRA HOT potato chips, the newest limited-time collab between Utz and America’s No. 1 brand of hot honey, and Zapp’s Sinfully Seasoned Pretzel Stix: New Spicy Cajun flavor, delicious twisted pretzels dusted with Zapp’s signature Cajun seasoning.
Bringing even more flavor-forward products to the pretzel category, Utz will also be sampling the new Garlic Butter Mixed Minis. This fun take on classic Utz pretzels offers three garlicky, buttery, bite-sized shapes: twists, rings and waffles. Mixed Minis are also available in two additional flavors: Mike’s Hot Honey and Sea Salt.
The Boulder Canyon line of better-for-you snacks will sample its newest product innovation on shelves now, Aged White Cheddar Canyon Poppers, which offer a Non-GMO Project-Verified cheesy cheddar taste made with avocado oil for a poppable crunch. Boulder Canyon will also give visitors an early look at an upcoming limited-time offering.
On The Border, the nation’s No. 2 unflavored tortilla chip brand, will sample its top-selling chip, Cafe Style Tortilla Chips. Made with a blend of yellow and white corn flour, the chips offer a unique flavor and crispy, bubbly texture ready for dipping.
All Utz Brands products are available for purchase online at www.utzsnacks.com or in leading retailers nationwide. For more information, follow Utz on Facebook, Instagram and TikTok, Zapp’s on Facebook, Instagram and TikTok, Boulder Canyon on Facebook, Instagram and TikTok, and On The Border on Facebook, Instagram and TikTok.
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