GloryBee Highlights New Products with Modern New Look
Founded in the Pacific Northwest in 1975, GloryBee is a honey and natural ingredient company committed to supporting a healthy life for communities and the environment. From the beginning, it has been supplying premium honey, sweeteners, spices and other quality ingredients directly to consumers, natural food manufacturers, bakeries and markets. Driven by a belief that business can be a force for good, it started the Save the Bee initiative in 2012, which donates 1 percent of all retail honey sales to fund critical bee research on nutrition, health and the issue of Colony Collapse Disorder.
This year, GloryBee has new products like Brown Butter Honey Ghee, three new Creamed Honey flavors (Clover, Raspberry and Chocolate Almond) and a variety of baking and cooking ingredients and celebrated the launches with a brand refresh. “The scope of our offerings is growing, and we want our brand to reflect all that we do,” says Marketing Manager Heidi Jacobson. “The new brand shows we’re more than just a honey company, and that all of our products carry the same great quality our customers know and love.”
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Each product line will carry a different color on the label: white for the core line that includes organic and raw unfiltered honeys; black for the premium line featuring creamed honeys, specialty honey, and Brown Butter Honey Ghee; and blue for non-honey products like coconut oil, tamarind, and molasses (formerly Aunt Patty’s branded products).