An interview with Rick Smith, President Chief Executive Officer and co-Founder, HyVIDA Brands Inc.
GN: Tell our readers about HyVIDA Brands.
RS: HyVIDA is what you get when tech-savvy entrepreneurs with spunk create a beverage. We harnessed hydrogen, a powerful antioxidant, infused it in sparkling water and added a dash of certified organic flavors. Imagine if zero calorie sparkling waters and functional beverages had a baby.
GN: What is the origin of the name HyVIDA?
RS: We’re having fun with the brand name. How many brands get to tell people to do something healthy while sounding taboo … ‘Get Hy™’! Hy is an abbreviation for hydrogen and hydration and VIDA means life.
GN: What does hydrogen do for the body that makes it an antioxidant?
RS: I feel the Hy when I drink it and so do friends, but more importantly, 1,000-plus published medical studies support that hydrogen scavenges the body to neutralize oxides, but more significantly, hydrogen has shown to regulate cellular behavior, reducing the creation of oxides all together.
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GN: Like other sparkling waters, HyVIDA has zero calories, zero sugars, zero sweeteners and zero caffeine. What makes HyVIDA different?
RS: Besides being a magically refreshing beverage, HyVIDA’s phenomenal for your body as the world’s first and only to infuse hydrogen into sparkling water. It has magnesium, a higher pH, creating a user experience unlike any other sparkling water brand. The magnesium is a super mineral that aids the nervous system, reduces anxiety and has been shown to help the body metabolize Vitamin D. Also, our process increases the pH to neutralize the acidic ‘burn’ on the tongue and esophagus. The incredible result is a soft, bubbly experience that allows the certified organic flavors to leap over the palate.
GN: Who is HyVIDA’s target customer?
RS: The young, the spry, teens, kids, health freaks, domestic divas; basically anyone who drinks sparkling waters or values the benefits of a healthy beverage. We also see people using HyVIDA Hydrogen Infused Sparkling Waters as cocktail mixers. The crisp flavors make it an easy mixer and the functional benefits are an added reward – particularly the following morning.
GN: Where is HyVIDA sold?
RS: On Amazon and in hundreds of natural and specialty stores in the Eastern U.S. We have great distribution partnerships with KeHE and UNFI supporting multiple distribution centers in the MidWest and the East Coast. Also, we proudly have a DSD partnership with OneStop Nature for Metro NYC.