ASAP.com, Unilever Form Partnership for Ice Cream Products
ASAP.com, the on-demand delivery brand for Waitr Holdings Inc. reached a national partnership with Unilever, one of the world’s leading suppliers of ice cream products, including Ben & Jerry’s, Breyers, Good Humor, Magnum ice cream and more.
The agreement calls for ASAP.com to deliver frozen treats to its consumers. Unilever will coordinate with ASAP’s existing restaurant partners to help add ice cream to their menus. The partnership provides new options for customers, as well as a new revenue stream for restaurants.
ASAP will also deliver from The Ice Cream Shop, Unilever’s virtual storefront, featuring fan-favorite products from beloved ice cream brands Ben & Jerry’s, Breyers, Magnum ice cream and Talenti. Customers can order from The Ice Cream Shop at more than 2,000 locations across the country, including the New York Tri-State Area, where ASAP just debuted.
“Adding the top ice cream brands to the ASAP platform will be a tasty treat for our loyal customers,” said Carl Grimstad, CEO and chairman of the board of ASAP, Inc. “And going into partnership with Unilever is another high-profile implementation of our new business model to ‘deliver anything’ to consumers, same day, from any type of business.”
“We are thrilled to begin this partnership with ASAP as Unilever continues to expand the many ways customers across the country can enjoy our frozen treats,” said Russel Lilly, general manager, North American Ice Cream. “It’s not only exciting to further grow The Ice Cream Shop’s customer base with ASAP, but we are also honored to build out restaurant partners’ menus with our variety of offerings to bring something sweet to every customer.”
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