Introducing Multipacks from Southern Recipe Small Batch

Southern Recipe Small Batch’s newest addition to its branded line of pork rinds was conceived from consumers’ daily challenge to snack on foods that fit within their dietary qualifications, all the while serving their busier-than-ever lifestyles. In an effort to play a role in the solution, the brand introduced a 12-pack multipack that offers convenience, satiety and bold flavor. Adapting for shoppers, the on-the-go bags of Korean Kimchi BBQ and Sea Salt & Cracked Black Pepper Pork Rinds are something consumers will appreciate as they continue to snack more frequently, replacing traditional meals.

“Southern Recipe Small Batch Pork Rinds have allowed families on the go and consumers a new way to love pork rinds, and we’re proud to bring even more convenience to our snacks,” shares Mark Singleton, Vice President of Marketing at Rudolph Foods. “Our craft-made take on the traditional pork rind has continued to excite shoppers as we continue to make this Southern snack more accessible.”

The penetration of pork rinds in grocery, c-store and restaurant categories nationally speaks to the selective consumer, those currently driving food trends. With an authentic recipe, retailers can capture the attention of consumers with adventurous offerings, delivering something they truly crave: no MSG, artificial flavors, colors, preservatives, sodium diacetate nor major allergens. Data shows an increase in all pork rind sales of 5.6 percent across the U.S. year over year, while unit sales are up over 4 percent, overall. In engaging with the Southern Recipe Small Batch consumer, the success of premium pork rinds can be attributed to exciting flavor, unparalleled crunch and nutritional value as compared to its competitive counterpart, the potato chip.
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Southern Recipe Small Batch, a division of Southern Recipe – “The tastiest crunch in the South” – is a small batch, handcrafted brand of pork rinds. Developed with the purpose of delivering iconic flavor in a nostalgic recipe, Southern Recipe Small Batch offers this traditionally indulgent Southern snack in four artisanal flavors that boast 8 grams of protein, are low in carbohydrates and naturally gluten free.

The multipacks will be available at a suggested retail price of $11.99.