IT’SUGAR Candy Department Store to Open in American Dream
IT’SUGAR, known for its over-the-top sweets, giant candy, and absurdly wonderful sugar creations, will open on Saturday, December 14 in American Dream located in East Rutherford, New Jersey. At three stories and over 22,000-square-feet, IT’SUGAR American Dream will be the world’s first department store of candy.
The one-of-a-kind IT’SUGAR store will greet visitors with a three-story Statue of Liberty replica covered in more than 1.5 million Jelly Belly beans, symbolizing the freedom to treat yourself. Once inside, customers can explore the first floor’s centerpiece, an immersive lollipop garden filled with nearly 10,000 lollipops. More than 5,000 square feet of candy bins housing an endless variety of favorite sweets surround the garden. The second floor is home to dozens of branded shops, including Sour Patch Kids, Swedish Fish, Nerds, Starburst, Reese’s, Kellogg’s, and more. Coming in spring 2020 to IT’SUGAR’s third floor will be a new Oreo café concept called Oreo TWISTiD. Overlooking American Dream’s entertainment atrium, Oreo TWISTiD will provide guests with a view of the DreamWorks Water Park and Nickelodeon Universe Theme Park.
American Dream will include more than 450 retail, food and specialty shops. These are complemented by entertainment offerings including fully-enclosed DreamWorks Water Park and Nickelodeon Universe Theme Park; a 16-story Big Snow Indoor Ski & Snow Park; Kidzania; a live Performing Arts Theater; a 300-foot tall Observation Wheel; a Sea Life Aquarium, Legoland Discovery Center; The Rink (NHL-sized ice rink); and The Dining Terrace with more than 15 full-service restaurants and the world’s only Munchie’s Food Hall. American Dream will be the second largest retail and entertainment center in the United States covering approximately 3 million square feet with a superb location 20 minutes outside New York City.
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“Creating a candy department store has been a long-time dream of mine,” said Jeff Rubin, Founder and Chief Executive Officer of IT’SUGAR. “I’ve been thinking about this concept for over 25 years, and our IT’SUGAR team is thrilled to partner with American Dream to make it a reality. There is nowhere else like American Dream, and we look forward to immersing the property’s millions of guests into the world of IT’SUGAR.”
IT’SUGAR is located in American Dream, at 1 American Dream Way, Space G134. For more information, visit www.itsugar.com.