The Ministry of Agriculture, Forestry and Fisheries of Japan will promote Japanese food products – primarily food from Fukushima Prefecture – in New York City during February and March, taking advantage of the deactivation of Japanese food import measures by the United States in September.
A reception, supported by the Consulate-General of Japan in New York and the JETRO New York office, will showcase Japanese food and food culture to local media representatives, influencers and food industry affiliates, including restaurant personnel.
The Feb. 17 reception will be held from 3-4:15 p.m. and 6-7:15 p.m. in the Murase Room of the Japan Society art gallery, 333 E. 47th St.
The reception includes a video message by Yutaka Arai, vice-minister for International Affairs, Ministry of Agriculture, Forestry and Fisheries of Japan, and Masao Uchibori, governor of Fukushima Prefecture.
Food that will be promoted includes nigiri sushi from the Fukushima Prefecture, sukiyaki using wagyu beef from Fukushima Prefecture. The Japanese Cuisine Goodwill Ambassador will demonstrate soba-uchi.
The Consulate-General of Japan and JETRO New York office will launch a promotion to raise awareness for Japanese rice, onigiri (rice ball snacks) and its characteristics that make it popular with younger generations and corporate and school personnel.
From Feb. 17-26, onigiri bentos will be distributed to companies and schools in the New York area. From Feb. 18-25, onigiri bentos with rice from Fukushima Prefecture will be distributed and sold.
On Feb. 25 and March 5, a general consumer event to experience onigiri making will be held in the Japan Village food complex and Mt. Fuji Restaurant in New Jersey.
In addition, JETRO New York office will host a small online business conference to match local food wholesalers and importers who are interested in Japanese food products with companies in Japan looking to export to the United States.
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