Jarlsberg Cheese to Star at NYC Pop-Up Event

Jarlsberg® Cheese, is debuting its first-ever Jarlsberg Pop-Up Store at popular Swedish candy store, Sockerbit, located in the West Village, New York.

Jarlsberg’s roots go back to 1956, when our original recipe was developed in Norway. We’re now known around the world for our nutty, mild flavor and large holes. As one of Norway’s most iconic brands, we connected with Sockerbit’s Scandinavian style – “Sweet & Swedish” meets “Nutty & Norwegian” became a natural, fun fit! With high-end cheese wares provided by BOSKA Holland, this Nordic trio has come together to create a memorable & delicious retail experience.

“We are thrilled to be debuting our first ever Jarlsberg® pop up store In NYC,” says Valerie Liu, Marketing Manager for Jarlsberg®.  “Some of life’s best moments revolve around enjoying food with family and friends – and we can’t wait to share amazing cheeseplates and pairing concepts to inspire your next special occasion.”

“One of the few things we love just as much as sweets is cheese, and especially Scandinavian cheeses. This is a great opportunity to experience the best of both worlds,” says Steffan Ernberg, co-Owner of Sockerbit.

The pop-up is open from September 22 – October 7; visit and enjoy samples and pairing advice at the Tasting Table, inspiration on creating your best cheeseboard ever, and plenty of other tasty treats.

• Purchase Jarlsberg cut fresh from the 22-pound wheel – any size or shape you desire
• When you buy Jarlsberg cheese at the pop-up, bring home a BOSKA Holland mini cheese planer as your free gift
• The tasting table features Jarlsberg cheese plate inspiration by Marissa Mullen (aka That Cheese Plate), Brooklyn based food blogger and stylist – styled for fun occasions including “That Brunch Vibes Only Plate,” “That Just for Bae Plate,” “That Friendsgiving Plate,” and more!
• Watch Marissa build two fabulous cheese plates on September 29 – and yes, visitors will have a chance to sample her creations! (4-6PM)
• Celebrity Chef George Duran will visit and share his favorite Jarlsberg pairings and provide personalized tips on making your next special occasion even more memorable and delicious
• Learn about Jarlsberg’s rich history – dating back to 1956 — and our cheese making process
• With plenty of interactive areas to take photos, a hashtag printer is on-site so you can take home printed memories and Instagramable moments
• Post to social media using #JarlsbergNYC and get a “Sweet & Swedish” treat!

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Jarlsberg turned to New York City based Lionesque Group to bring this experience to life. “From an interactive cityscape experience to educational elements, guests will be transported from the streets of NYC into the color coded world of Jarlsberg cheese,” says Melissa Gonzalez, CEO of The Lionesque Group. There are so many reasons to come visit the Jarlsberg® Pop Up, but you only need to pick one — so come experience the world of Jarlsberg for yourself!