Nassau Candy Named Jelly Belly’s Preferred Distribution Partner for Specialty Channel

Nassau Candy, a leading manufacturer of specialty and private label confections, has been named Jelly Belly brand’s preferred distribution partner for the brand’s Specialty Channel.  As part of this designation, Nassau Candy will manage Specialty Channel sales and distribution for Jelly Belly, which was purchased by Chicago-based Ferrara Candy Company in 2023.

As its new distribution partner, Nassau Candy will provide direct shipment to its Specialty Channel, including small parcel and less-than-truckload (LTL) shipments.

Nassau Candy has been a distributor for Jelly Belly since 1992. Nassau was selected for its decades of experience with specialty retail channels and a nationwide distribution network of six distribution centers.

“Nassau Candy has had a long, successful distribution relationship with Jelly Belly and is honored and excited to expand our working relationship with the brand,” says Andrew Reitman, Executive Vice President, National Brand Confections for Nassau Candy. “Specialty Channel is a market we understand and know very well. We know that we can help support these customers, offer them access to even more Jelly Belly products, while also helping to expand their own businesses.”

As preferred distribution partner, Nassau Candy will begin stocking and distributing Jelly Belly’s entire line of everyday and seasonal collections as well as its fixture and merchandising program beginning August 16, 2025.

“We anticipate a seamless transition for our Specialty customers, and we are confident our new relationship with Nassau Candy will bring opportunity for growth to the businesses that serve our Jelly Belly consumers,” says Edward Taylor, Chief Customer Officer at Ferrara.

The partnership will also enable expansion of distribution and availability of other Ferrara brands through Nassau Candy to the Specialty Customer Market.

For more information, please visit www.nassaucandy.com.

For more news of interest to the confections industry, subscribe to Gourmet News.