Josh Abbott Promotes DQ Restaurants in Texas

Josh Abbott and DQ restaurants in Texas do it again with another exciting collaboration. The two Texas icons have come together with the Josh Abbott Meal featuring the country singer’s favorite childhood meal, runs through May 26 at participating DQ restaurants in Texas.

“I am from a little town called Idalou outside of Lubbock, Texas, and Dairy Queen was always my go to spot growing up,” said Abbott, lead singer of the Josh Abbott Band. “Whether I was heading to Dairy Queen after a basketball or football game, or going to Dairy Queen with my grandpa, I have a lot of great memories with the brand.”

The Josh Abbott Meal features a four-piece Steak Finger Country Basket, a mini M&M’s Milk Chocolate Blizzard Treat, a refreshing Iced Tea, and a collectible limited-edition Josh Abbott cup, available at participating restaurants while supplies last.

When it comes DQ, Abbott said he gravitated to the steak finger basket growing up because it was unique.

“You can go to a lot of places with burgers or chicken, but Dairy Queen has the variety, and I loved the steak fingers.”

“Texans work hard and play hard, and when they are hungry, they come to DQ restaurants in Texas for their favorite Treats & Eats,” said Lou Romanus, CEO of Texas Dairy Queen Operators’ Council. “We have enjoyed working with Josh the last couple of years who brings his nostalgia and passion for Dairy Queen into this new initiative.”

The two Texas icons joined forces in 2022 to create a fresh new sound for DQ restaurants in Texas with one of the most recognizable jingles in the Lone Star State, “That’s What I Like About Texas.” The country music star brought his distinctive style to the jingle, which has been a staple for the past two decades.

Today, Abbott is building DQ memories with his own kids. He and his family recently visited a DQ location, where he introduced his children to the Blizzard Treat.

“Watching their faces, that sugar rush and the joy was a really cool moment! We filmed it and I am so glad we have that on camera now,” said Abbott.

Abbott founded the Josh Abbott Band in 2006 while attending Texas Tech University. The seven-piece group cut its teeth as a hard-touring act with hooky melodies that deliver real-world stories. The Josh Abbott Band released its seventh studio LP “Somewhere Down The Road” in January. Produced by Dwight A. Baker (Flatland Cavalry), the new album is their first full-length since 2020 and is the first featuring a newly reconfigured lineup. The band is on tour across the country. Visit joshabbottband.com for tour dates.

There are few brands as iconic as the DQ brand. Innovative DQ treats and eats, along with the unique DQ restaurant concepts, have positioned DQ restaurants in Texas as a leader in the quick service restaurant industry. The Texas Dairy Queen Operators’ Council is a nonprofit organization made up of DQ franchisees operating in Texas.

The Council develops the advertising and marketing program for DQ franchisees in Texas and controls the Texas Country Foods menu along with managing supply/distribution for the nearly 600 DQ restaurants in Texas. The DQ restaurants in Texas are franchised by American Dairy Queen Corporation and the DQ franchise system includes approximately 7,000 franchised locations in the United States, Canada, and more than 20 other countries, including the nearly 600 DQ restaurants in Texas.

For more news of interest to the foodservice industry, subscribe to Gourmet News.