Laura Chenel Celebrates 40th Anniversary with New Look
In celebration of its 40th anniversary, Laura Chenel is dressing up its packaging with a new logo and new design and introducing new products for its goat milk-based range. These updates reinforce the values of company founder, Laura Chenel: “Care, Quality, and Community.”
The brand’s new identity is more artisanal and reflects Laura Chenel’s roots in Sonoma, California, yet has been designed to stand out on the shelf and provide the consumer with usage ideas in a joyful, authentic and contemporary way. The new design will progressively reach shelves at the end of the first quarter of 2019.
Equally exciting will be the introduction of a range of Laura Chenel goat milk yogurts, made exclusively with natural ingredients and probiotic cultures. As consumers seek for better-for-you dairy products, Laura Chenel goat milk yogurt, already more easily digested than cow milk yogurt, contains added BB-12 probiotics, making the product rich in gut-healthy probiotics. Both a Plain and Vanilla variety will be available in 4.75-ounce glass jars, with the Plain also offered in a 23-ounce version. The two sizes feature distinctive glass packaging which is unique to the category and appealing to sustainably-minded consumers. These products will be available in March 2019.
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Additionally, Laura Chenel is adding a Garlic & Chive variety to its range of 5.4-ounce goat cheese logs. While considered a classic flavor, the new log has a smoother taste compared to similar Garlic & Herb products as the herbs (marjoram, thyme) are replaced with chives, creating a cheese with a slightly sweet finish. This chèvre will be available in February 2019.
“The new look not only translates our values as a brand – who we are as a community and as food artisans – but also reflects our mission to offer the highest-quality, best-tasting products with a commitment to the pioneering spirit and values of our founder: Care, Quality, and Community,” said Manon Servouse, Laura Chenel Brand Manager. “We uphold these tenets in everything we craft so that our consumers sense that dedication with every taste.”