Naturally Seattle Names 6 Naturally Rising Finalists

Published May 12, 2025

Naturally Seattle, a non-profit organization supporting emerging better-for-you CPG brands in the Pacific Northwest, announced the six finalists for its Naturally Rising pitch competition. This annual event showcases the Pacific Northwest’s most innovative and purpose-driven emerging CPG brands. The event takes place on June 4 at Seattle University’s Pigott Auditorium.

“Naturally Rising brings together the best of what our region has to offer – innovative products, purpose-driven founders, and a community committed to supporting sustainable, better-for-you brands.” said Debi Goldman, Executive Director of Naturally Seattle. “We’re proud to support these incredible leaders and we’re excited to see where this opportunity takes them.”

Formerly known as Pitch Slam, Naturally Rising provides a platform for emerging CPG brands to gain visibility, refine their pitch, and receive strategic mentorship for retail success. The winner of Naturally Seattle’s Naturally Rising competition will go on to pitch in the Naturally Network Naturally Rising competition at Newtopia Now – the premier natural products trade show – taking place in Denver, Colorado, August 20-22, 2025.

The six finalists competing in the 2025 Naturally Rising pitch competition are:

SeaBar, Greg Dayley – Natural shampoo and conditioner bars that reduce plastic usage while helping clean the ocean.
Altitude Beverages, Sara Lara – Non-alcoholic refreshers with distinct flavors and functional ingredients, including L-theanine, lion’s mane, and magnesium.
Mickelberry Gardens, Madelyn Morris – A certified B-Corp creating natural, healing products with honey, beeswax, bee pollen and propolis, sourced from beekeepers around the Pacific Northwest.
The Jaiye Co., Ndey Mariama Jobe – Biodegradable baby wipes and diapers made from 100% FSC certified bamboo and formulated with hypoallergenic ingredients made for sensitive skin.
Xinca, Cynthia Duran – A family-owned company creating authentic Salvadorian dishes with the goal of sharing their culture through their food.
Ringa, Stephanie McGregor – A zero-sugar, plant-powered drink with apple cider vinegar and prebiotics to support gut health and immunity.

This year’s competition will feature a panel of judges representing some of the most influential voices in the natural products industry, including leaders from Nutpods, NUUN, and TikTok Shop. The finalists will receive one-on-one mentorship from industry veterans with experience at companies like KeHe, Whole Foods, Kraft Heinz, and Good Now Foods, among others.

Tickets are on sale now: Naturally Rising takes place on June 4th, 2025, 5:00 – 8:00 PM at the Pigott Auditorium at Seattle University. Prices are $50 for members and $60 for non-members. Purchase tickets HERE

A special thank you to Naturally Rising’s sponsors: Seattle University, Good Now Foods, NIQ, Tik Tok Shop, Range Me, Non-GMO Project, and Davis Wright Tremaine.

For more information about Naturally Seattle and the Naturally Rising pitch competition, visit www.naturallynetwork.org/naturally-rising.

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