Body Surf Brands, Inc., founded in 2017 and located in Jacksonville Beach, Florida, is committed to helping people journey through a more productive life with healthy hydration. It is estimated that up to 70 percent of people live in a state of chronic dehydration and are unaware of their condition. After 24 years in the beverage industry, Founder Jerry Wilson embarked on a two-year effort to create, produce and market a different kind of beverage. Certified USDA Organic, tasty and low-calorie (≤ 15 calories/16 ounce bottle), Body Surf Organic Infused Water was introduced to the market in December 2017. The product is currently available in four unique flavor infusions: Cucumber+Mint, Blueberry+Lavender, Strawberry+Mint and Mango+Yuzu.
Since its launch, natural foods markets, convenience stores, restaurants, hospitality venues and many other channels have selected Body Surf as an addition to their beverage offering. In less than six months, the company is into its third production run and is now distributed by Champion Brands, Inc., across the Northeast Florida territory. The company is focused on building consumer, customer and distributor value while expanding across the United States. The tagline, says Wilson, who also calls himself “Chief Hydration Officer,” is “Whatever Your Journey, Surf Well Hydrated!” He adds that they hope to share the taste of Body Surf with thousands of leaders and engage in dialogue about the potential for this unique brand.
Body Surf Organic Infused Water is gourmet water with a fresh and appealing taste. Additionally, it is marketed to be a higher volume, single-serve infused water that delivers great value to direct customers and their consumers. USDA Organic yet shelf stable, Body Surf brings a “best used by date” of 12 months from the date of production. The beverages can be stored in an ambient storage room prior to chilling while being merchandised in the grocery section at room temperature.
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Body Surf seeks consumers from healthy, active lifestyles as well as any individual looking for a healthy, change-of-pace beverage. The products have performed well in chilled grab-and-go occasions, meals, afternoon beverage breaks, and they are terrific as “skinny mixers” in an evening cocktail offering. Body Surf is proud to be a beverage that is not only parent-approved but actually enjoyed by children.
Wilson concludes, “We are very proud of the positive reaction we have had from our customers and their consumers. Although Body Surf was designed with and for the Millennial population, we have seen our user base range from younger children to baby boomers. This is a great hydration option for anyone seeking gourmet water without the fuss of hand making an infused drink.”