The National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of the Golden Penguin Awards for its 2020 March Frozen Food Month promotion. While many companies had to modify their March Frozen Food Month plans, NFRA recognized the outstanding efforts of the industry during an uncertain time to ensure consumers were able to stock up on freezer aisle essentials. In recognition of those efforts, NFRA has awarded 25 gold awards and 37 silver awards. See the complete list of winners.
The Golden Penguin Awards provide an opportunity for companies to be nationally recognized for excellence in merchandising and marketing frozen and refrigerated foods. The gold winners will be recognized during the virtual NFRA Convention in October. In addition, the highest scoring entry in each of the overall marketing campaign sub-categories will be revealed as top marketers. Silver awards are typically presented at the local level at appropriate frozen food association meetings.
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Retailers, wholesalers, manufacturers, sales agents and associations of any size (retail and military) could enter any category applicable to their business. Entries were judged on their own merit, taking into consideration organization size and/or program budget. Companies can participate in the Golden Penguin competition for NFRA’s other promotions for June Dairy Month and Ice Cream & Novelties.