Gourmet News

Heinz, Mustard Debut Heinz Mustaaaaaard

Published June 26, 2025

After taking the internet by storm earlier this year, HEINZ and award-winning producer, Mustard, are back with this summer’s hottest drop: limited-edition HEINZ MUSTAAAAAARD. A smoky and sweet chipotle honey mustard with a kick, this BBQ essential blends real chipotle peppers with a touch of honey for a bold spin on HEINZ’s gold standard. Mustard himself carefully crafted the sauce at HEINZ headquarters in his newly appointed role as the brand’s first-ever Chief Mustard Officer. For the next two weeks, fans can exclusively try HEINZ MUSTAAAAAARD at Buffalo Wild Wings locations across the country before the sauce becomes available at retailers nationwide.

As masterful on the grill as he is on the beats, Mustard has long used HEINZ Mustard as his go-to staple when grilling for friends and family. Now, he has his own remix, handpicking each flavor and ingredient in this never-before-seen sauce to uplevel summertime staples. HEINZ MUSTAAAAAARD boasts a thick, creamy texture and just the right balance of smokiness, heat and sweetness. It’s just as delicious when used as marinade for wings and ribs as it is when topping burgers, salmon and more.

“HEINZ Mustard has always been the base and most important ingredient of my grilling secret weapons,” says Mustard. “I knew I wanted to make my own sauce one day, something that wouldn’t be like anything else out there. Adding mustard gives you that nice browning, bark formation, and grilling, but that’s just step one. I tasted a bunch of remixes with the HEINZ team, trying different ingredients like jalapeños, bacon, and chipotle peppers until I got the perfect flavor. It came down to three top competitors, but this is the one, the ‘Mustard’ of all mustards.”

Starting today, HEINZ MUSTAAAAAARD will be available at Buffalo Wild Wings sports bars nationwide for an exclusive, first-taste. While supplies last, fans who order beef menu items for dine-in at Buffalo Wild Wings will receive a free bottle of HEINZ MUSTAAAAAARD.* Following, HEINZ MUSTAAAAAARD will roll out nationwide at Walmart.com, Target, 7-Eleven, and on Amazon, while supplies last.

The launch marks the first national innovation for HEINZ Mustard in nearly a decade and was brought to market in four months – just in time for summer grilling. HEINZ MUSTAAAAAARD is also the first time the iconic condiment brand has ever co-created a new sauce with a partner in the United States.

“HEINZ MUSTAAAAAARD is delicious and will undoubtedly be the ‘sauce of the summer,’” said Peter Hall, President of Elevation, North America at Kraft Heinz. “This launch is the latest example of our ability to bring innovation and unexpected flavors to market faster-than-ever before. We are committed to elevating dining experiences for fans anywhere they’re eating, both in and away from home.”

Fans can learn more about limited-time sauce offering and hear about every exciting drop HEINZ and Mustard have planned this year at www.MustardxMustard.com. To find your nearest Buffalo Wild Wings sports bar, visit www.buffalowildwings.com/locations.

*Lim. time at particip. locs. while supplies last. Walk-in/dine-in only. Offer not avail. via web, app or 3rd pty. deliv. Ask server for availability before placing your order. Lim. 1. TM & © 2025 Buffalo Wild Wings, Inc.

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

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Fresh Del Monte to Make Its Summer Fancy Food Debut

Published June 23, 2025

Fresh Del Monte Produce Inc., one of the world’s leading vertically integrated producers, marketers, and distributors of high-quality fresh and fresh-cut fruit and vegetables, announced its debut at the Summer Fancy Food Show (Booth #5013), in New York City from June 29 to July 1. The global leader in pineapple innovation will bring its mouthwatering portfolio of distinctive pineapple products and showcase its role in growing the worldwide popularity of this precious fruit.

“Summer Fancy Food Show offers a tremendous opportunity for discovering how Fresh Del Monte is pushing the boundaries of pineapple innovation, and we look forward to sharing why consumers all over the world are clamoring for our on-trend, delicious fruit,” states Danny Dumas, Senior Vice President, Sales, Marketing & Product Management of Fresh Del Monte. “Whether you’re looking to enhance a retail business, find distinctive gifts or create memorable menus, our wide assortment of unique and flavorful pineapple products lead the category and are designed to meet the needs of today’s ever-changing culinary landscape in a sustainable way while addressing consumers’ evolving taste preferences.”

The company will showcase the following products, which appeal to health-minded consumers, gift-givers and foodies alike:

Rubyglow Pineapple is the most exclusive pineapple Fresh Del Monte has ever brought to market — a cross between a traditional pineapple and the deep red–skinned Morada variety, which is typically inedible. The visually stunning fruit features a deep red outer shell and citrine-yellow flesh that offers a smooth, tropical flavor with low acidity. Retailing at $395, it represents the pinnacle of luxury in fresh produce.

The popular, trend-right Pinkglow Pineapple features a unique, pink-hued flesh, resulting from the presence of lycopene, a natural pigment also found in tomatoes and watermelons. It offers a sweeter, less acidic taste compared to traditional pineapple and is harvested without their crowns to promote sustainable replanting practices.

Honeyglow Pineapple is an extra sweet pineapple that ripens more slowly on the stem and is hand-harvested at peak sweetness. Grown in Costa Rica on Sustainably Grown-certified farms by SCS Global Services, each pineapple features a distinctive honey-colored shell that matches its golden goodness within.

The carbon neutral Del Monte Zero Pineapple represents the company’s commitment to sustainability, grown using practices aimed at minimizing environmental impact and supporting broader goals of reducing carbon emissions and promoting sustainable agriculture.

Del Monte Gold By Air delivers extra sweet pineapples that are airfreighted within 48 hours after having being quality selected and handpicked, to ensure maintaining the superior quality and ultimate freshness, from farm to fork.

Fresh Del Monte invites fruit lovers, retailers, and industry partners attending Summer Fancy Food Show to visit booth #5013 for a closer look at its retail-ready and foodservice offerings, enjoy complimentary tastings, and discuss potential partnerships.

For more information, visit www.freshdelmonte.com or follow Fresh Del Monte Produce on Facebook, Instagram, and TikTok.

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Urban Cowboy: Old El Paso Lassos Aussie Country Singer for Ads

Published June 23, 2025

Cowboy-core is having a moment. Fringe is flying, boots are stomping, and belt buckles are back. Now, Old El Paso is dialing up the heat this summer, by turning taco night into a full-blown cowboy talent show. The Tex-Mex brand is debuting “Castin’ the Cowboy,” a playful take on the talent casting process, where country music superstar Keith Urban lends his judging experience to weigh in on a flavorful showcase of taco night contenders.

Old El Paso is putting the spotlight on 10 musicians who bring flavor, fun, and flair to the table in the “Castin’ the Cowboy” content series. From taco ballads and fake guitars (and horses) to full-on cowboy-inspired performances, each hopeful is vying for a shot to take on the cowboy persona and lead Old El Paso’s next taco-night era, with Urban adding his input.

“Watching our touring crew demolish a table full of tacos is like being at a huge family gathering,” said Urban. “Good food, big personalities, and a great atmosphere – that’s what being on the road is all about. So, when Old El Paso approached me with their “Castin’ the Cowboy” campaign, it felt like the perfect way to combine the two.”

But this taco night casting call isn’t something to scroll past. Urban is asking fans to follow along and cheer on their favorite audition. When all is said and sung, he will ultimately crown Old El Paso’s newest “cowboy” later this summer. A few lucky fans who guess the new cowboy will also have the chance to win exclusive prizes like a Keith Urban-signed Old El Paso cowboy belt buckle and taco-themed surprises including Old El Paso taco kits.

“There’s never been a better time to bring western flair to the dinner table,” said Brand Experience Manager for Old El Paso, Jenny Jonker. “With the current country-themed trend, it felt like the perfect time to tap into our own Tex-Mex roots. Old El Paso has always been about bringing bold flavor and fun to the table, and Keith brings the perfect mix of heart, humor, and star power to help us celebrate taco night in an unexpected way.”

This summer, Urban will also be hitting the road on his HIGH AND ALIVE WORLD TOUR. Visit keithurban.com for ticket information and links to Keith’s latest album HIGH.

To stay in the loop and watch the “Castin’ the Cowboy” content series, follow @OldElPaso on Instagram and @OldElPaso_Official on TikTok to get in the casting fun.

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