Healthy Snack StickyLickits Features YouTuber at Walmart in 11 States
Healthy snack StickyLickits, a line of edible stickers that entice kids to be more adventurous eaters, especially when it comes to fruits and veggies, is featuring YouTube kidfluencer Ryan Kaji of Ryan’s World at more than 350 Walmart stores in California, Arizona, Utah, Washington, Colorado, Idaho, Nevada, Wyoming, Oregon, New Mexico and Montana.
“Every parent knows that it can be a struggle for young children to taste and eat the healthier foods on their plates,” said Linda York, grandmother of two and founder and CEO of StickyLickits. “Our all-natural, edible stickers help to motivate children to eat more fruits and vegetables because they make mealtime more fun. Parents also love StickyLickits because the stickers encourage children to taste a variety of foods and build healthier eating habits.”
Using the bite-size stickers is simple: kids simply lick, stick, and eat their creations. The dissolving stickers are 100 percent natural with a tapioca base that kids say tastes like marshmallows or cotton candy. StickyLickits do not contain sugar, additives, or allergens like soy, dairy, or peanuts. They’re also kosher, vegan, non-GMO and gluten-free. Packages contain 30 stickers each and can be found in Walmart’s produce department, right next to the fruits and veggies they’re designed to encourage.
“StickyLickits helps to capture the lively imaginations that children bring to the dinner table,” said York. “Most importantly, the stickers help to introduce and nurture a healthy relationship with food.”
While formulating a sticker with all-natural ingredients has been a top priority from the start, so has the stickers’ design. Researchers at the University of Bari Aldo Moro in Italy found that 5- and 6-year-olds choose healthy foods such as kiwis, carrots and tomatoes over their usual name-brand snacks if the healthy items had a sticker featuring their favorite cartoon character. Even kids who had never tried or overtly disliked the healthier options were still swayed by the sticker.
Now, three years after the healthy snack first launched in October 2019, StickyLickits span numerous designs featuring popular characters including Sesame Street, Paw Patrol, SpongeBob SquarePants and now Ryan’s World, along with the original Doodle Dums and Making Faces designs.
StickyLickits’ latest design, which rolls out exclusively in select Walmart stores this month, showcases nine-year-old Ryan’s World influencer Ryan Kaji’s animated alter egos: Super Hero – Red Titan, Daring Detective – Super Spy, and Global Adventurer – World Tour. A slight shift from the previous cartoon-inspired packaging, the new design reflects the growing prominence of kidfluencers and their loyal following.
“Aligning with a brand like Ryan’s World adds to the appeal of StickyLickits,” said York. “Ryan is fun, familiar, and relatable to kids. He and his family are also big believers in the importance of encouraging healthy eating habits.”
The Ryan’s World franchise spans a YouTube channel with more than 30 million subscribers, as well as games, apps, and consumer products. While much of the content centers on play and toys, Ryan and his family also share informative, educational content featuring everything from science experiments to family adventures.
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Good Eggs Online Grocery Expands in Orange County
Good Eggs has introduced its online grocery marketplace across Orange County, bringing the brand’s food offerings and service to Orange County residents as it continues its expansion throughout Southern California.
Good Eggs offers an award-winning food assortment filled with locally sourced, organic groceries and meal offerings, the creation of thousands of jobs that pay living wages, customer service and the highest sourcing standards in the industry with sustainability practices that include 100 percent reusable, recyclable or compostable packaging in every box.
“From our inception, Good Eggs has committed to a bold approach in grocery, one that is designed to repair our broken food system and force change by delivering quality without question and convenience without compromise,” said CEO Bentley Hall.
From an assortment of fresh groceries, local produce — sourced within 250 miles — and everyday staples to rotating selections of easy meal kits and ready-to-eat entrees, the online grocery marketplace will also feature SoCal favorites such as premium plant-based meats from Abbot’s Butcher, dates from Rancho Meladuco Date Farm, dairy products from Good Culture, cakes and cookies baked daily by Sweet Laurel and strawberries from California legend Harry’s Berries, among others.
Good Eggs will deliver to Anaheim, Fullerton, Garden Grove, Irvine, Laguna Beach, Mission Viejo, Newport Beach, Santa Ana, Yorba Linda and more.
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Guru Plant-Based Drink to Launch Campaign Across Canada
Montreal-based Guru Organic Energy Corp., Canada’s leading organic energy drink brand, announces the launch of “Made with Plants,” a national campaign that highlights Guru ’s exclusive market position as the only plant-based drink in its category and introduces Guayusa Tropical Punch to Canadians from coast to coast after its successful launch in Quebec in late 2021.
Developed in collaboration with Sid Lee, the six-week integrated, omnichannel campaign will kick off at the end of March. It features Guru’s full lineup of plant-based drinks (Original, Lite, Matcha, Yerba Mate and Guayusa Tropical Punch) and focuses on one of Guru’s key differentiators: its entirely plant-based and organic list of ingredients. The campaign will also be supported by the first large-scale in-store activation program, with the support of Guru’s exclusive Canadian distributor.
“Made with Plants is a bold campaign that introduces Guru’s better-for-you products to consumers across Canada and marks the beginning of the next phase of our ambitious Canadian growth plan. This campaign puts forward a fresh take on how natural, plant-based energy can fuel a healthy and active lifestyle. With the objective of creating awareness, encouraging trial, and reinforcing the fact that Guru is the better-for-you option in the market, the campaign builds on Guru’s momentum as the fastest-growing organic energy drink in Canada in the last 52 weeks,” said Carl Goyette, president and CEO, citing Nielsen data.
“This campaign also marks the national launch of our most recent innovation, Guayusa Tropical Punch. The first phase of its launch in Quebec was a huge hit, with Guayusa now ranking as the #6 energy drink in Quebec’s convenience and gas channel and as the industry’s top innovation both in 2021 and 2022-to date,” Goyette said, again citing Nielsen data.
Recent internal data shows Guru products’ weighted distribution at over 90 percent in the convenience and gas channel, and over 50 percent in the grocery, drug and mass channel in Canada (excluding Quebec), supporting this major marketing initiative. The campaign will include a comprehensive mix of out-of-home banners, digital and print content on leading platforms, partnerships with select influencers, in addition to sampling events and activations in major cities across the country.
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