Giant Food, the leading greater Washington, D.C. regional grocery chain, concluded its annual companywide #HealthyAtWork associate challenge by rewarding 22 employees with free fruits and vegetables for a year.
Guided by Giant Food’s Healthy Living Team of licensed nutrition professionals and in-store Healthy Living Ambassadors, the four-week program that ran Sept. 20 to Oct. 17 incentivized store and warehouse associates to participate in healthy behaviors and learn more about programs and services available to support their wellness goals.
“Giant is committed to supporting the health and well-being of our associates,” said Lisa Coleman, MS, RD, and director of healthy living. “The pandemic has placed enormous pressure on our associates who have been on the frontlines every day in difficult circumstances supporting our communities. Through programs like these, it is our goal to build a culture of health and support for all associates.”
The #HealthyAtWork activities prompted associates with simple weekly goals, tied to Giant’s key healthy living pillars, that built on each other to create habits designed to support a healthier overall lifestyle:
- Movement: Try a new exercise!
- Emotional Health: Reconnect with a friend!
- Physical Health: Check your blood pressure at the pharmacy!
- Nutrition: Swap a sugary beverage for water!
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Activities also directed associates to Giant’s own healthy living programs including the Healthy Living By Giant podcast, blogs and classes as well as in-store shopping tools such as Guiding Stars, the nutrition rating system that identifies better-for-you options on the shelves.
Associates enrolled in Giant’s Flexible Rewards program also earned 5X Flex points on healthy food purchases throughout the program, which were identified by the Guiding Stars designation.
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