Gourmet News

Olive Oil Producers Employ Blockchain to Verify Authenticity

Published November 12, 2020

IBM and olive oil producers Conde de Benalua, a cooperative in Spain made up of more than 2,000 farmers, and Rolar de Cuyo, an olive oil supplier in Argentina, today announced they are using IBM Food Trust on IBM Cloud to trace the lifecycle of their product and provide traceability, authenticity and quality for consumers. They join CHO, a Tunisia-based producer that makes Terra Delyssa brand olive oil, and I Potti de Fratini, a family-run oil mill in Italy, which joined IBM Food Trust earlier in 2020.

Using blockchain technology, these companies from around the world are promoting greater consumer trust in their olive oil and working to create a more efficient and transparent supply chain.

Consumers’ demand for transparency and general distrust have been driven by recent reports of olive oil counterfeits and adulteration. That trend is reflected in a broader context, according to a recent IBM Institute for Business Value study, which found that 73% of consumers will pay a premium for full transparency into the products they buy.

“Our mission is to provide customers quality olive oil so they can enjoy a genuine and healthy product. Rolar de Cuyo’s objective in using blockchain technology is to ensure olive oil packers worldwide trust us and choose us. IBM blockchain technology provides the transparency we need to trace the origin of our products, complying with all quality processes to reach consumers’ tables,” said Guillermo José Albornoz, Rolar de Cuyo Director.

IBM Food Trust uses IBM Blockchain technology and IBM Cloud to close the information gap for customers. By scanning a QR code on each bottle of olive oil, consumers can trace its production from the groves where the olives were grown, to the mills where they were processed into oil, to the stores where it is sold. They can see images of where the olives were picked and pressed and get to know the farmers and workers behind the scenes and even review what criteria was met for the oil in each bottle. For example, the tracing will show whether the olives were processed to the standards required to be labeled extra virgin olive oil.

It is you, the buyer who should do some product inspections in order to https://pdxcommercial.com/property/1105-portland-avenue-gladstone/ cialis no prescription purchase the best computer. uk cialis sales If someone is ordering this drug via online and not acquired prescription, then he may acquire important information from the online drugstores. If you do not time during the weekdays then plan your buy cheapest cialis weekend with a dinner to make quality communication. To grab these medicines all you have to do is visit these stores online and get the most favorable deals in the market. buy tadalafil mastercard On the production side, members of the supply chain can work together with greater confidence and efficiency, creating a permanent digital record of transactions that can be easily shared with permissioned parties. This data within IBM Food Trust can also be used to help ensure the freshness of food, control storage times and reduce waste.

“Our Terra Delyssa brand of premium olive oil has seen a spike in demand since bottles of traceable olive oil reached stores shelves earlier this year. Consumers in the US and Canada can now buy Terra Delyssa premium extra virgin olive oil in more than 10,000 grocery stores and online platforms, with more retailers adding Terra Delyssa’s premium, traceable olive oil to their shelves,” said Chris Fowler, Sales Manager at CHO America.

The growing demand in early January helped CHO anticipate a spike in sales due to its new consumer traceability app. Supply chains had ample products on store shelves throughout the pandemic, during which time demand rose 30% due to an increase in consumers cooking at home.

CHO is now working on creating a separate enterprise application for distributors and retailers. This app will provide access to in-depth information about each processing and control stage that a certain lot has passed through, including whether it was first cold-pressed, extra virgin or organic, with analysis from CHO’s International Olive Council-accredited laboratory and third-party auditors.

“Our continuing work with olive oil producers demonstrates the growing momentum around Food Trust and our commitment to strengthening the chain that connects food from farm to table around the world,” said Raj Rao, General Manager, IBM Blockchain Platforms. “There’s a growing desire among consumers to know where their food comes from and an increased business motivation to optimize processes with better supply insights. We’re able to work with olive oil producers and distributors provide a single source of secured and transparent information through IBM Blockchain technology.”

Sparkling Ice Spiked Introduces Hard Seltzer

Published November 12, 2020

Sparkling Ice Spiked™, available in November, is a full-flavored hard seltzer with 4 percent alcohol, zero sugar, 1g carbohydrates and only 80 calories. It’s also gluten free.

Infused with deliciously satisfying blends of natural fruit flavors, Sparkling Ice Spiked is available in 12-ounce slim cans in a variety 12-pack featuring four refreshing flavors: Cherry Lime Cooler, Lemonade Refresher, Ruby Fizz, and Strawberry Citrus Smash.

The hard seltzer brand was first introduced to consumers in August 2020 as part of the brand’s soft launch in test markets across the U.S. The newest product to hit shelves will reflect a new, eye-catching packaging update featuring a sleek and modern design and enhanced logo based off learnings from the soft launch.

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“We are thrilled to introduce a new alternative to the adult beverage world that delivers the taste our consumers are looking for while shattering the expectations of what everyone has come to expect from hard seltzer,” said Chris Hall, Chief Executive Officer of Sparkling Ice Spiked. “With full flavor and zero sugar, we’re confident that the new Sparkling Ice Spiked will satisfy your hard seltzer cravings and quickly become your go-to beverage for everyday entertaining, outdoor grilling, and weekend escapes.”

Along with the product launch, the team behind Sparkling Ice Spiked is also launching a nationwide sales and marketing campaign. The campaign will come to life through in-person and at-home activations, including in-store point-of-sale and holiday promotions, earned media outreach and mailers, influencer programming, targeted digital media and banner ads, paid social and more.

Sparkling Ice Spiked variety packs are available now at select retailers across the U.S.

NGA Show to Co-Locate with Indoor Ag-Con in 2021

Published November 11, 2020

The NGA Show, the leading trade show and conference for independent grocers, and Indoor Ag-Con, the premier agriculture conference and trade show for the indoor and vertical farming industry, will co-locate in 2021 for the first time. The combined event will be held May 16-18, 2021, at the new Caesars Forum Convention Center in Las Vegas.

“The NGA Show, entering its 38th year, has established itself as the world’s premier educational and supplier resource serving the independent grocer community,” said Courtney Muller, Chief Corporate Development and Strategy Officer with Clarion Events North America. “By co-locating with Indoor Ag-Con, we bring our attendees a new resource to meet consumer demand for transparent food sourcing, delivering just-picked produce year-round and, for those on the cutting edge, access to in-store growing operational resources. Ultimately, that means additional value for all of our customers and the industries overall.”

Indoor Ag-Con, launched in 2013, provides exhibitors and attendees with the latest technology and business strategies for growing crops in indoor systems, using hydroponic, aeroponic and aquaponics techniques, bringing together growers, investors, chefs, produce buyers, academics, policymakers, industry suppliers and advocates. “Indoor farming is an important segment that’s been on the rise for several years,” said Brian Sullivan, co-Owner, Indoor Ag-Con. “The great energy and audience The NGA Show has cultivated will be key to our combined success as we work together to better serve our industries. We look forward to welcoming The NGA Show visitors and exhibitors, and we can’t wait for a successful show.”
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“This is an exciting opportunity and what’s bound to be a successful industry-first event that delivers much more value to our members, customers, partners and the markets we serve,” added Greg Ferrara, President and Chief Executive Officer of the National Grocers Association.
The NGA Show and Indoor Ag-Con visitors will have access to all exhibits, and discounts will be available for cross-over educational event attendance.

For updated information on all of The NGA Show and Indoor Ag-Con events, and to stay connected and educated, visit the websites at www.thengashow.com and www.indoor.ag.