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New Coffee Creamers Appeal to the Dairy-Cautious

By Lorrie Baumann

Austin, Texas-based Picnik is launching from its foodservice origins into the retail market with a line of creamers designed to provide those with concerns about dairy products to enjoy a creamy coffee again. The launch, helmed by consumer packaged goods veteran Andy Malloy, includes Dairy-Free Collagen and Vegan Creamers along with a fresh look for the line, which also includes Picnik’s unsweetened Original Creamer.

All Picnik Creamers are keto-certified, Non-GMO Project Verified, and contain zero sugar or net carbohydrates. Like Picnik’s Original Creamer, the two new options are unsweetened, powered by MCT [medium-chain triglycerides] oil for an energy and brain boost, and have a similar flavor profile to half-and-half. “This allows people to indulge in a way that people with dietary restrictions can’t otherwise do,” Malloy said. “Many of Picnik’s values fall into that better-for-you category that I’m passionate about.”

The Picnik’s new Vegan Creamer is made with coconut cream, cashew milk and MCT oil for a silky dairy-free creamer that’s paleo-friendly and keto-certified. The Picnik’s new Collagen Creamer features grass-fed collagen and rich cashew cream to offer an added boost for hair, skin, gut and joints. It’s paleo-friendly and keto-certified.
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The products, like the Picnik’s Original Creamer, are now offered in vibrant and modern packaging that puts a spotlight on the ingredients that appeal to paleo-, keto- and other nutrition-conscious shoppers while creating a strong and attractive brand block on shelf. The recipes for the products were developed by brand Founder Naomi Seifter, who opened Picnik in a food trailer made from a repurposed shipping container in Austin in 2013. From her food trailer, she offered grab-and-go lunch items along with the butter coffee that developed a cult following for her the brand. In 2016, she opened her first brick-and-mortar cafe full-service restaurant in Austin. “My initial reaction was a bit of awe because it was extremely crowded and busy, and you could tell that people just loved being there,” Malloy said of his first visit to the cafe. “It has healthy food that tasted amazing.”

Seifter expanded with a second food trailer and developed her first ready-to-drink coffee in 2017. Malloy joined the brand just this year after a career that included 20 many years with Frito-Lay and, most recently, as chief executive officer of Hail Merry. He’s made a specialty of growing brands in the CPG industry and has partnered with Seifter on this end of the business. “Naomi created Picnik after a life-changing difference in what the fats did for her physical health and mental clarity. Now they’re getting back to where they started with functionality for physical and baking needs,” he said. “She is the gatekeeper to innovation and built all the recipes. We have a chef in our restaurant who helps as well, but the making of our products comes through her and her physical health and mental clarity.”

“I created Picnik after discovering the life-changing difference that high-quality fats and other functional ingredients could have on physical health and mental clarity,” Seifter said. “Based on the response we received to our Original Creamer, we knew we wanted to expand the line so it was more inclusive of all dietary needs. Inclusiveness is a core value we live by, so I’ve worked hard to create our new offerings keeping in mind consumers who are vegan or prefer plant-based food as well as the millions out there who are already putting collagen in their coffee daily.”
For more information, visit www.picnikaustin.com.

Oregon Grocer Launches Wild Rose Foods, Lulubelle’s Creamery

After establishing Basics, an emerging network of local markets, Founder Chuck Eggert is expanding from grocery to food production with the launch of Wild Rose Foods. The company, focused on making products rooted in Oregon agriculture with care for how animals are treated and grown, announces the launch of Lulubelle’s Creamery, a new dairy brand, featuring a product line of local, certified organic milk.

Lulubelle’s produces fresh milk products from its own Willamette Valley dairies where cows graze on organic pastures and enjoy organic alfalfa grown at its own farm in eastern Oregon. The milk is a blend from both Holstein and Jersey cows, which produce a higher fat, premium milk that contributes to a creamier texture.

“We think there’s room for a local dairy committed to organic practices with a focus on flavor and innovation,” said Eggert. “Our goal is to make products as accessible as possible using milk from our own cows bottled at our own creamery. We’re creating a new model for dairy to show what’s possible with the latest technology, a commitment to animal care and restorative practices.”

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Organic Eggs & Poultry Complement Company’s Local Offerings

In addition to its creamery and organic milk, Wild Rose Foods also raises egg-laying hens and poultry made available as fresh from the farm as Gwendolyn’s Organic Eggs and Aurora Valley Organic. Both are available in multiple varieties and cuts at Basics, New Seasons and Market of Choice stores. Sought after by local chefs, Aurora Valley Organic poultry offers the only local, certified organic, free-range, antibiotic-free poultry raised in the Willamette Valley, where they are fed a 100 percent vegetarian diet with plenty of access to pasture. Gwendolyn’s Organic Eggs are produced by chickens who also enjoy an all organic diet with vegetarian feed and plenty of access to pasture in the Willamette Valley.

Progress Announced in China Negotiations

The White House today announced continued progress in trade negotiations with China. Although current tariffs on Chinese imports are largely untouched (see below), China has agreed to reforms addressing intellectual property and technology, agriculture, financial services, and current and foreign exchange. It also has committed to increase purchases of U.S. goods and services, and to establish a process to quickly resolve trade disputes.

The new agreement leaves the current 25 percent Section 301 tariffs on Lists 1, 2 and 3 untouched. These are the tariffs that most substantially impact National Association of Food Equipment Manufacturers members and other manufacturers. It reduces the tariffs on List 4A from 15 percent to 7.5 percent. List 4A tariffs primarily impact the smallwares side of the industry. The new agreement also further postpones the planned December 15 List 4B tariffs, which largely affect consumer electronics and apparel.

Until the new agreement is published in the Federal Register and the U.S. Trade Representative issues customs instructions, further details are unavailable. NAFEM and its legal team at Barnes & Thornburg are closely watching for more information.

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Amended USMCA Signed by All Three Countries

Representatives from all three countries have signed the amended United States – Mexico – Canada Agreement (USMCA) after House Democrats and U.S. Trade Representative Robert Lighthizer worked with Mexico to address concerns around enforcement, labor and environmental standards, and prescription drug pricing.

The administration now needs to submit USMCA legislation to Congress, which will have 90-days to discuss and vote on the agreement. The White House has not yet released the final USMCA document. Here, it also is important that NAFEM members continue to voice their support for USMCA and encourage Congressional representatives to send it to the Senate to ratify. NAFEM is also closely monitoring this situation.