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George Eversman Named Dean of the Industry by CDA

George Eversman, Executive Vice President, Retail and Business Development for DOT Foods, was presented on September 10 with the Convenience Distribution Association’s Dean of the Industry award at the Convenience Distribution Business Exchange (CDBX) awards luncheon in Chicago, Illinois.

Eversman grew up just 40 miles from DOT Foods’ headquarters in Sterling, Illinois. After graduating from the University of Iowa in 1991 with a bachelor’s degree in journalism, he headed to Arizona State for his master’s before joining DOT Foods in 1995 as foodservice marketing manager, heading up supplier relationships.

George was promoted to regional sales manager for the southern region two years later, before taking on his current role as executive vice president of business development and retail in 1999. He has been the face of DOT Foods in most retail segments over the last 20 years and has been integral to its success.
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“George has supported CDA and distributors with a high level of input and improving the flow of products and information,” said Corey Cooper, Stephenson Wholesale Co., Durant, Oklahoma. “I know of no one who doesn’t like George. The support he’s given CDA is unparalleled and extreme. He deserves the award due to his dedication; no one works harder than George.

“George has been a prominent figure in the industry and dedicated to CDA in which he is very involved,” said Kimberly Bolin, CDA’s President and Chief Executive Officer. “He epitomizes what the Dean of the Industry award represents.”

Rochester Mills Production Brewery Acquired by Two Roots

Two Roots Brewing Co.™, announces the execution of an agreement to acquire Rochester Mills Production Brewery, one of the top craft beer producers in the state of Michigan. Through this transaction, Two Roots Brewing Co., a licensed trademark of Lighthouse Strategies, LLC., will expand the company’s U.S. market presence of Two Roots Brewing Co. Through their “triple threat” portfolio of traditional, non-alcoholic and third party-produced non-alcoholic cannabis-infused craft beers, Two Roots Brewing Co. will be expanding the company’s production capacity by an additional 60,000 BBLs annually.

“On the heels of announcing the company’s move to enter approximately 150 California BevMo! locations, the leading specialty beverage retailer on the west coast, we’re now expanding into the Midwest and Mid-Atlantic. Consumer and retailer response has been tremendous, and we are excited to have the opportunity to introduce Two Roots Brewing Co. to a broader U.S. audience.” said Michael Hayford, Managing Member, Two Roots Brewing Co. and Chief Executive Officer of Lighthouse Strategies, LLC. “We are excited to expand our brand presence to Michigan and look forward to integrating with the team at Rochester Mills Production Brewery.”

Two Roots Brewing Co., makers of high-quality craft beer, offer consumers an authentic experience. Brewed by master brewers, Two Roots Brewing Co. is available in classic styles, including a Lager, New West IPA, and Wheat, as well as seasonal and limited editions.

“As the popularity of Two Roots Brewing Co. and Two Roots continues to grow, it has become essential to keep up with the demand. Rochester Mills Production Brewery brings an additional 60,000 BBLs annual brewing capacity to meet that,” said Tim Walters, Managing Member, Two Roots Brewing and Chief Operating Officer for Lighthouse Strategies, LLC. “Rochester Mills Production Brewery’s location is key for access and distribution to the Midwest, East Coast and Canadian markets.”
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Rochester Mills Production Brewery, was founded in 2012 and quickly became one of the top craft beer producers in the state of Michigan. Known for unique craft beer, Rochester Mills Production Brewery’s lagers and ales, including the company’s signature Milkshake Stout™, are featured in retail stores throughout the Midwest and on tap internationally. Rochester Mills Beer Co., a brewpub in Rochester Michigan, is not part of the acquisition and will continue to operate as a separate business.

“Rochester Mills has always been at the forefront of craft beer innovation. From our legendary Milkshake Stout to Juice Bigalow NEIPA, and our wildly popular 12 Days of Milkshake Stout, Rochester Mills has created many iconic craft beers,” said Earl Smith, Chief Executive Officer of Rochester Mills Production Brewery. “We are excited to join forces with Two Roots Brewing Co. and to forge together the future of craft beverages.”

For more information about traditional and non-alcoholic Two Roots Brewing Co. and Two Roots, visit www.tworootsbrewingco.com or www.tworootsbrewing.com. For more information about Rochester Mills Production Brewery, visit www.beercos.com.

Geoff White named EVP & Chief Merchandising Officer of Albertsons Companies

Albertsons Companies has promoted Own Brands President Geoff White to Executive Vice President and Chief Merchandising Officer.

Under White’s leadership, Own Brands penetration grew from 23.0 percent in the 2017 fiscal year to 25.3 percent in the company’s most recently reported quarter. O Organics and Open Nature represent 23.6 percent of the total natural and organic sales at Albertsons Cos., a 152 basis point growth from the first quarter of the 2018 fiscal year. In 2018, the Own Brands team launched Signature Reserve, an ultra-premium label that features globally sourced ingredients.

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White began his career with the company as a general clerk at Safeway in Burnaby, British Columbia, in 1981. He eventually became director of Canadian produce operations for 210 stores. He held leadership roles in produce, dairy, frozen, deli/food service, produce, floral, and branded concepts at the Safeway corporate office from 2004 to 2015. In 2015, he was named senior vice president of marketing and merchandising for the Northern California Division. In 2017, he was appointed president of the company’s Own Brands team.