
The California Milk Advisory Board (CMAB) recently announced the presentation of a Golden Seal Award to Mark Finocchio, President of Pinnacle Food Sales of Florida, in recognition for outstanding achievement in sales and promotion of California cheese in the Southeast.
The award, which recognizes individuals and partner organizations for contributions “above and beyond” to the California dairy industry, was presented in the CMAB’s booth during the Winter Fancy Food Show in San Francisco. CMAB Chief Executive Officer John Talbot presented Finocchio with a wooden plaque featuring a three-dimensional depiction of the Real California Milk seal.
“We appreciate Mark’s hard work and dedication to building a home for California cheese and dairy products in the Southeast,” said Talbot. “His relationships with retailers like Harris Teeter, Lowes, Publix and Winn Dixie are key to the continued growth in demand for Real California dairy in the east.”
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California is the nation’s leading milk producer. It also produces more butter, ice cream and nonfat dry milk than any other state. The state is the second-largest producer of cheese and yogurt. Dairy products made with Real California milk can be identified by the Real California Milk seal and are available throughout the U.S. and around the world.
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Attendees can explore the show floor, learn about the industry’s newest and most innovative products and experience best-in-class educational programs. To learn more and register, visit SweetsAndSnacks.com. Registration is currently open for retailers and wholesalers.
After more than a year of product & brand development Ken Medei of Melbourne, Florida, has officially launched a line of wine-based seasonings/rubs under his brand, Wine It®.
Medei has been in the specialty food business since 1990, when he launched a line of premium pasta sauces, Medei Cuisine, in Schenectady, New York. After selling the brand in 1994, he has worked with a variety of specialty food companies to assist them in packaging, new product development, distribution and even celebrity licensing, which included the launch of the Emeril’s brand of consumer food products in 2000.
But, deep down, Medei always wanted to create another line of specialty food products as long as they were not me-too items. Says Medei, “For example, in 1990, premium pasta sauces were rare in the marketplace so I had a niche back then.” Today, of course, there are many excellent pasta sauces in the marketplace, and there’s also a wealth of other specialty food products. Medei wasn’t interested in a product that wasn’t unique and relevant as well as high-quality. “I would joke that the only way I would do another sauce or other food product is if it cured baldness or had a Viagra effect,” he said.
He started thinking about the possibility of creating a seasoning mix. But, there was still the rub that the marketplace is crowded. “With so many seasonings and rubs available to shoppers, many of which are outstanding, how could I stand out among such a crowded field?” he said.
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Enter wine. When Medei came across wine powders during his ingredient research he experienced the proverbial light-bulb moment and immediately knew where he was going with this venture, he said. He references the continued growth and popularity of wine over the last 20 years. “Since so many of us drink wine, gift wine, dine with wine and, yes, cook with wine, I simply felt that this has the potential to be quite exciting,” said Medei.
He likes the way that red wine’s complex flavors and subtle acidity brighten up and enhance the flavors of food. By using a high-quality wine powder from Europe along with other ingredients such as porcini powder, garlic, butter and many other ingredients he came up with his first four Wine It products: T.A.P., an all-purpose blend, Savory Steer for beef, Here Chicky Chicky for poultry and Sooey! for pork. He is currently creating new blends to be launched later this year along with another line of pasta sauces and other products. “I am so excited for my customers to use Wine It and to simply have fun in the kitchen with their family and friends,” he said.
His marketing plan for Wine It Foods involves both online sales to consumers and direct to specialty food retailers around the country. For more information about Wine It Foods, visit www.iwineit.com.