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Giant Food’s New Promotional Campaign Celebrates Shared Connection with Shoppers

Giant Food, the leading greater Washington D.C. regional grocery chain, has unveiled a new marketing campaign. Introducing Giant’s new tagline, “The Little Things Are Giant,” the campaign highlights the connections shared over great food and how these moments between family and friends are made even more special with the help of Giant’s product assortment, ease of shopping and store experience. The campaign will kick off with a holiday focus over the next two months and continue through 2019 with fresh creative executions.

“We say in our new tagline ‘The Little Things are Giant’ because it’s about the seemingly small moments which are the ones we live for. More time for you. More time for family. More time for the things that really matter,” said John MacDonald, Vice President and Chief Marketing Officer at Giant. “Giant wants to make great food easy so you can live your life and enjoy those moments.”

Working with local DC-Metro area creative shop RP3 Agency, Giant’s agency of record since May 2018, the campaign consists of television, radio, social media, mobile, digital, in-store and out-of-home. Most TV and radio advertisements will be produced in both English and Spanish. The Spanish-language versions will air across several local stations including Univision and Telemundo TV networks and El Zol, 107.9 FM radio. Shoppers can also catch the new TV advertisements during various prime time TV shows beginning November 5.
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“We are excited to be producing our new advertisements in English and Spanish, reflecting our commitment to the growing and diverse communities we serve and furthering our work to create connections with all of our shoppers,” said Gordon Reid, President of Giant Food.

For more information about Giant and the new campaign, visit www.giantfood.com or www.giantfood.com/madeeasy.

On the Go Fusion Launches Edamame Trail Mixes

On the Go Fusion has just launched three edamame trail mixes that  put nature’s protein in a pouch, packing a one-two punch of fresh taste and natural, energy-boosting ingredients. Naturally low in sodium, certified by the Non-GMO Project, gluten and cholesterol-free and completely preservative free, Each On The Go snack mix features unique combinations of wholesome dried fruits, nuts and seeds and sweet additions like coconut chips and dried cherries.

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Kroger Partners with World Wildlife Fund to Prevent Food Waste

The Kroger Co. has entered into a partnership with World Wildlife Fund to introduce a food waste prevention and recovery curriculum for K-12 students in U.S. cities. The program is part of Kroger’s Zero Hunger | Zero Waste initiative.

Wild Classroom is WWF’s signature education program and it is aimed at providing environmental curriculum for teachers and parents to use with students. Through the Kroger Co. Foundation’s $400,000 grant support, WWF is expanding its food waste prevention and recovery curriculum within the Wild Classroom program, focusing on promoting food conservation education and best practices. Branded as the Food Waste Warrior Toolkit, the classroom-friendly curriculum aligns with U. S. Department of Agriculture and state educational standards and turns the school cafeteria into a classroom to inspire students to become Zero Heroes by making a lifelong commitment to reduce food waste.

“There is a fundamental absurdity surrounding the amount of food we waste and the number of people who go to bed hungry in America,” said Jessica Adelman, Kroger’s Group Vice President of Corporate Affairs. “It is essential that we teach children to recognize this disparity early on, and more importantly, what they and their families can do to be a part of the solution. WWF is a trusted partner in our Zero Hunger | Zero Waste journey, and we’re optimistic the new Food Waste Warrior Toolkit will begin to incrementally transform households and communities across the country.”

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Last year, WWF led a pilot program in Washington, D.C. Students and teachers tested the Food Waste Warrior Toolkit to assess their food waste and the resulting impact on the environment. The inclusive curriculum spans across science, math, ecology, conservation, and sustainability—and is free for educators.

“WWF and Kroger are uniquely equipped to address the complex issue of food waste and this program represents a call to action to get our kids thinking differently about food,” said Pete Pearson, Senior Director of Food Waste at WWF. “Our Food Waste Warrior Toolkit leverages resources like the “USDA Student-Led Food Waste Audit” guide and ultimately helps students become more aware of the connection between food waste and its impact on our habitat, wildlife and planet.”