Gourmet News

Seafood Jerky from OneForNeptune

Published October 19, 2018

By Lorrie Baumann

Seafood jerky? OneForNeptune Founder and Owner Nick Mendoza thinks it’s an idea whose time has come.
His OneForNeptune dried fish has a lot to recommend it to American consumers who want snack foods that offer healthy protein from a sustainable source along with interesting flavors, he says.

“One of the amazing things about working with seafood, and especially the fish we’ve chosen, is that it’s coming from wild fish, it’s U.S. domestic, and it’s from a fishery that’s truly sustainably managed,” he said. “As one of the best sources of selenium of any animal protein source, it’s sort of an underloved fish.”

His OneForNeptune fish jerky, which is offered in three flavors: Smoked Sea Salt & Juniper, Fiery Cajun and Honey Lemon Ginger, has, in addition to its flavor, about 1-1/2 times the protein of beef jerky, 30 to 100 times the Omega-3 fatty acids of beef and no saturated fat, Mendoza said. The fish he’s using is the West Coast Rockfish, a name given to a number of species of mild-flavored white fish with a medium texture. Available year-round, it’s often sold in supermarkets and on restaurant menus as Pacific Snapper.
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It comes from a West Coast fishery that was in collapse two decades ago, but recovery efforts since the 1990s have allowed West Coast Rockfish populations to rebound, and the fishery is now considered ready for commercial fishing – if Americans can be persuaded that it’s a fish they’re ready to eat again. “They’re only catching 24 percent of the scientifically-based quota for that fishery,” Mendoza said. “It’s an undervalued, underutilized resource. Fishermen that catch it don’t have a ready market for it.”
Mendoza thinks that recent growth in the American market for high-protein snack foods offers an opportunity for himself as a trained marine scientist to make an impact on the American food system – an idea that he took last year to Fish 2.0, a network of seafood industry professionals and investors designed to spur growth and innovation in the sustainable seafood business sector. From more than 200 applicants into the organization’s 2017 global pitch competition, OneForNeptune ended up in the finals after the 500 product samples that Mendoza brought to the meeting were gobbled up within 15 minutes. “The product that I brought with me went like wildfire,” Mendoza said. “On the way to the airport from the competition, I called a friend I’d worked with for a while and asked him if he’d co-found the company.”

Mendoza made his first commercial production run of 20,000 packages of OneForNeptune fish jerky this year. Each 2.2-ounce pouch sells at retail for $8.99, and each package has a QR code on its label that traces it back to the boat and the fishing ground where the fish was caught. The OneForNeptune website that’s at the other end of the QR code provides information on the fishery and the fisherman who caught the fish.

Mendoza is using an initial Kickstarter campaign as a way to raise both awareness and funds for his prototype production run. He expects to have the kinks worked out of the process and to be ready to ship his OneForNeptune fish jerky in October.
For more information, visit www.oneforneptune.com.

European Tradition Meets American Convenience with New Bob’s Red Mill Muesli Cups

Published October 19, 2018

Building on the success of its Oatmeal Cups, Bob’s Red Mill is helping consumers get a healthy meal on-the-go with its new Muesli Cups in three delicious varieties: Tropical, original Gluten Free and grain-free Paleo. All three are available now at Whole Foods Market® stores nationwide, the exclusive retailer of the new Bob’s Red Mill Muesli Cups.

The new Muesli Cups are easy to enjoy hot or cold, and made with the same clean, whole ingredients – rolled oats, nuts, seeds and dried fruit – as the European-style muesli that’s become one of the employee-owned company’s best sellers. The new Paleo Muesli Cup offers a grain-free alternative for people following a paleo- or primal-lifestyle, or those seeking a lower carbohydrate cereal option. Bob’s Red Mill first introduced a line of muesli 20 years ago, after Founder Bob Moore returned inspired by his travels abroad.

“I sat down to breakfast years ago, on vacation in the European countryside, and had my first taste of muesli. I loved it so much I decided to make our own,” said Bob’s Red Mill President and CEO Bob Moore. “I think I did the right thing. It seems customers are as passionate about our muesli as I am, often telling us we make the most authentic version they’ve found in the United States.”

More than half of Americans, 53 percent, according to The Hartman Group, eat breakfast alone. Taking a cue from the popularity of its Oatmeal Cups, and changing consumer habits, Bob’s Red Mill recognizes busy lifestyles are motivating people to look for nutrition-dense meals they can take with them. The Muesli Cups deliver 5 to 7 g protein, a good amount of fiber, low sugar, and are suitable for specialty diets like paleo and gluten free.
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“We sold more than 6 million Oatmeal Cups in 2017 alone, proving that people want a nutritious start to the day, but their priorities for a sit-down breakfast are changing,” said Matt Cox, Bob’s Red Mill’s Vice President of Marketing. “The new Muesli Cups makes one of our best-selling products more accessible than ever, giving people a boost of whole grain nutrition no matter where their day takes them.”

The versatile Muesli Cups can be enjoyed for breakfast and any time as a snack. Prepare hot like oatmeal by adding hot water or milk, serve cold with either yogurt, milk or plant-based milk, or refrigerate overnight with milk or a dairy alternative for easy overnight oats.

Bob’s Red Mill Muesli Cups are available now at Whole Foods Market stores nationwide at a suggested retail price of $2.49 per 1.41-ounce to 2.36-ounce cup, and for purchase online at www.bobsredmill.com.

Asarasi Sparkling Tree Water Now Offered in Four Flavors

Published October 19, 2018

By Lorrie Baumann

John Sculley, who was president of Apple in the 1980s, wrote of Steve Jobs and others like him that, “The future belongs to those who see the possibilities before they become obvious.” Adam Lazar, Founder and Chief Executive Officer of Asarasi Sparkling Tree Water, looked at the process by which maple syrup is made from tree sap and saw something that hadn’t been obvious before – that the water that was a byproduct of the process was a product that could be a way to grab a piece of the bottled water market. According to the International Bottled Water Association, sales revenues for the U.S. bottled water market in 2016 were nearly $16 billion in wholesale dollars, a 7.4 percent increase over the previous year. As of 2018, bottled water sales now total $18.5 billion, an increase of 8.8 percent over 2017.

“Our mission is to replace the bottled water industry with a sustainable and renewable pure plant-based water source,” Lazar said. “If you’re going to purchase bottled water as a consumer … you can make it a positive environmental choice with a strong agricultural impact at near the same retail price. It’s a great opportunity, whereby providing people the opportunity to make better purchase decisions.” Lazar thinks that Asarasi Sparkling Tree Water is the product that consumers will embrace as their better choice. “We have a tremendous environmental impact, provide maple farmers with significantly greater revenues for their [maple] crop, and provide consumers with absolute transparency in the bottled waters that they buy,” Lazar said. “We’re not consuming the water from the groundwater table; we’re taking it from the maple tree, a truly renewable and sustainable source.”

Maple trees pull more water up from the Earth through their roots than the trees actually need and transpire it into the atmosphere as they breathe. When the maple tree is tapped for its sap, most of that sap is the water that’s left over after the sugar is extracted. “We can tap into this ‘living well,’” Lazar said. “We do analyze the water; we do test it. We have previously worked with Cornell University’s Food Science Innovation Labs to validate our food safety processes and to ensure the finished product quality.”
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Asarasi Sparkling Tree Water contains, according to laboratory analyses, mostly water with a little bit of manganese, potassium and calcium, which are trace minerals that the tree produces over the course of its life. Most of the minerals are removed from the maple sap by the reverse osmosis process that removes the sugar. “The farm keeps the sugar crop, and we simply buy their 97 percent remaining water byproducts,” Lazar said. “There is no harm that actually comes to the trees themselves. When you tap a tree, a very small hole is made in the tree trunk and a tap is inserted to withdraw the sap. Every year the tap is removed and the hole closes up naturally.”

The scar tissue that’s left by the tap also protects the tree from loggers, who regard that scar as a defect in the wood, and ignore the tapped tree when they’re logging a forest. That helps to prevent deforestation, according to Lazar.

Asarasi Sparkling Tree Water is offered in four flavors, of which three were launched this year. “People want bubbles, but they also want flavor, which is fun, and desire to eliminate sugar from their diet,” Lazar said. The original unflavored product was launched as the first certified organic bottled water – organic because it comes from a plant source. The new flavors are Lemon, Lime and Cherry Lime, and they’re made by adding organic flavor extracts to the tree water. They’re unsweetened and have no calories. “We don’t have any desire to produce the next elderberry-mint-organic-raspberry-infusion – those are the type of products that we feel do not truly provide a unique selling proposition other than a new flavor, Lazar said. “And best of all, Asarasi has zero sugar, zero calories and zero sodium. We have a hyper-interesting product that connects with consumers on multiple fronts, but with the newly added flavors, now it’s also hyper-exciting. We’re growing Asarasi’s business by giving consumers what they want. We were constantly being asked for flavors, and so we’ve reacted accordingly.”

Asarasi Sparkling Tree Water is distributed nationally by KeHE and on the West Coast by UNFI. It’s packaged in glass bottles.
For more information, visit www.asarasi.com.