Old Croc Introduces Extensions to Its Flavored Cheese Line
With the growing popularity of Old Croc’s award-winning flavored cheddars, which were launched last year, Trugman-Nash, the makers of Old Croc Australian cheddar, is now offering new ways for cheese lovers to enjoy them. The bold flavored cheeses -Bacon & Jalapeno, Horseradish, Roasted Garlic & Herb, and Chipotle & Onion – made their debut in 2017 in a grand fashion, winning top honors at the US Cheese Championships and later in the 2018 World Cheese Championships.
The flavored cheddars were “a natural addition to the line,” said Ken Meyers, President and Chief Executive Officer of Trugman Nash. Old Croc embraced the conversation with its enthusiastic fans as development of the new products began. Meyers added, “The interest being shown by consumers in our products inspired us to open the conversation on social media. We ran an informal survey and gave them the chance to tell us what flavors they wanted to enjoy.” The fans asked, and Old Croc answered.
Previously available only in 6-ounce chunks, Old Croc flavored cheddars are now available in a wide assortment of products, including pre-packaged slices, snack trays, Croc Bites single portion snacks and spreads. “We are very excited about our new line extensions because they allow Old Croc cheese lovers the opportunity to enjoy our flavored cheddars in different ways, and for different occasions, whether you’re entertaining, making a sandwich or grabbing a quick snack,” Meyers said.
Old Croc’s cheddar is crafted with pure Australian milk that’s RBST-free, and non-GMO, drawing on a rich tradition of Australian dairy farming, which delivers the bold flavor profile that Old Croc cheeses have become known for. “Old Croc cheddar is made with an old-world recipe that maximizes texture, body, richness and aging capabilities of the cheese to deliver a tasteful experience,” said Meyers. “Compared to many cheddars that are designed for shredding and cooking, Old Croc is designed to be a snacking cheese.” Old Croc grass-fed cheddar undergoes a thorough aging process, with the signature Sharp Cheddar being aged for a minimum of nine months. “We use the same cheddar for our recipe when we make our flavored cheeses and spreads,” added Meyers, “and we designed our new products to maintain the signature ‘bite’ that Old Croc cheeses have become known for. All of our ingredients have to be of the very highest quality in order to maintain our overall brand proposition.”
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Old Croc’s distribution and product development continue to grow to meet consumer demand for bold tasting cheeses. The new flavored slices, spreads, snack trays and Croc Bites join Old Croc’s initial offerings: Sharp, Extra Sharp and Smoked Sharp Cheddar.
Old Croc’s flavored cheddars are distributed by Trugman-Nash, LLC, an affiliate of MCT Dairies, and are available in 6-ounce chunks, 12-ounce pre-sliced shingle packs and 1.5-pound Variety Trays, eight-count and 18-count Croc Bites and 8-ounce and 16-ounce spreads.
For more information about Old Croc fine cheese products, email info@trugman-nash.com or visit www.oldcroccheese.com.
Holiday Flavors from Sheila G’s
Sheila G’s has launched two new seasonal flavors of its Brownie Brittle Bites™ and two holiday flavors of its Thindulgent bark candy in special packaging that celebrates the season.
Brownie Brittle Bites are now offered in Peppermint Dark Chocolate and Milk Chocolate Caramel flavors. The Peppermint Dark Chocolate Brownie Brittle Bites are made with Chocolate Chip Brownie Brittle™ morsels covered in layers of peppermint and dark chocolate, while the Milk Chocolate Caramel Brownie Brittle Bites are made with Chocolate Chip Brownie Brittle morsels covered in layers of caramel and milk chocolate. Each 5-ounce pouch contains about four servings, each with 140 calories.
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Caramel Pretzel Thindulgent Milk Chocolate Bark is made with pretzel pieces and chewy caramel bits in milk chocolate drizzled with a salted caramel coating. Peppermint Thindulgent Dark Chocolate Bark is made with Mint Brownie Brittle pieces covered in dark chocolate topped with peppermint flakes and a white chocolate drizzle. Cocoa for the chocolate in both Thindulgent varieties is Fair Trade certified. Each 4.7-ounce pouch of the Thindulgent Chocolate Bark contains about three servings. A serving of the Peppermint Dark Chocolate Bark has 210 calories, and a serving of the Caramel Pretzel Milk Chocolate Bark has 190 calories.
Wholesale inquiries should be addressed to Al Raddatz at araddatz@browniebrittle.com.
Mike Forbes Moves from California Olive Ranch to Alter Eco
Alter Eco®, a chocolate-centric, sustainability-directed snack company and pioneer of enlightened indulgence, has announced that the company’s board of directors appointed Mike Forbes as Chief Executive Officer. He will assume day-to-day leadership of the company and will join Alter Eco’s board of directors. A 12-year veteran in the natural products industry and core member of One Step Closer to an Organic Sustainable Community (OSC²), Forbes was tapped for his expertise and leadership in scaling consumer packaged goods businesses while maintaining a brand’s core mission and values. Alter Eco former co-CEOs, Edouard Rollet and Mathieu Senard, will remain at the sustainable food company as co-Founders, but are shifting their focus to establishing the Alter Eco Foundation, a non-profit vehicle for social and environmental change set to launch in 2019.
“I’m truly honored to join the Alter Eco team,” said Forbes. “I am a huge fan of the Alter Eco products, and a long-admirer of the brand’s commitment to sustainability and environmental stewardship. I am excited to play an active role in fortifying its channel and portfolio growth.”
Prior to joining Alter Eco, Forbes was the executive vice president and general manager at California Olive Ranch; a brand he helped grow from $7 million to over $125 million. There he led a team of about 50 employees across operations, sales and marketing departments, and played an instrumental role expanding national distribution, overseeing investments and the acquisition of Lucini Italia. Earlier in his career, Forbes served in marketing roles at General Mills and Procter & Gamble.
“Mike has been a long-time friend through our mutual relationship with OSC², so when the opportunity to bring him on board presented itself, we knew it was the right fit,” said Rollet.
Senard added, “This is a seamless transition of leadership that allows Edouard and me to continue expanding upon the original reason we founded Alter Eco – to bring delicious, healthy food to market, catalyzing impact around what we call full circle sustainability: social justice, environmental stewardship, climate change alleviation and sustainable packaging.”
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Earlier this year, Alter Eco received a significant new investment from consumer growth equity group NextWorld Evergreen Fund, LP. David Fife, a Partner at NextWorld commented, “We invest in consumer companies built around a core set of principles and inspired by leaders committed to asking more of their companies and the products they produce. We welcome Mike Forbes to the Alter Eco team as we enter the next phase of growth for the company.”
In addition to Forbes, Alter Eco has strengthened its executive team with the addition of Eric Lallart as Vice President of Operations and Robin Ynes as Vice President of Finance. With nearly two decades of operations experience, Lallart has supported growth and increased bottom line sales for global food giants like Devondale Murray Goulburn (Australia’s largest dairy foods company) and Danone (maker of Silk, Activia, Evian and more). With more than 10 years of experience in the natural products industry and 20 years leading financial organizations at best-in-class consumer products and distribution companies, Ynes previously held positions at Coca-Cola/Odwalla, Zola Beverage and Core-Mark Distributors.
2018 has been a strong year for Alter Eco, which unveiled a new brand refresh last spring, and reached 10,000+ stores nationwide, including Whole Foods, Natural Grocers and Wegmans. Following a successful launch of its Dark Chocolate Coconut Clusters earlier this year, Alter Eco is launching three-packs of its popular Chocolate Truffles in November.
To learn more about Alter Eco and its expansive portfolio of organic, fair trade chocolate snacks and confections, visit www.alterecofoods.com.
