Gourmet News

Hormbles Chormbles ‘Make Candy Make Sense’

Published April 22, 2025

Hormbles Chormbles launched its first line of high-protein, zero-sugar, chocolate-flavored candy bars. Packed with 10g protein, 0g sugar, and 100 calories, Hormbles Chormbles exists to “Make Candy Make Sense,” born out of the idea that there should be a guilt-free option for those looking for a healthier, delicious indulgence.

Founded by Jared Smith, co-founder of RXBAR, Hormbles Chormbles was created to bridge the gap between the candy aisle and the nutrition world. Unlike other protein snacks trying to imitate candy, Hormbles Chormbles is candy first, made for those looking for a sweet treat with added nutritional value. With sugar removed, each 33g bar is crafted using high-quality whey and milk protein, meaning it is nutrient-rich and contains all essential amino acids. Not only is it satiating, but it is also functional and effective for muscle recovery.

“Candy never really made sense to me,” said Smith. “At RXBAR, we prioritized transparency and whole food ingredients, yet I still found myself reaching for whatever candy or snack was around. I had a cognitive dissonance with nutrition. I understood its importance, but I still craved candy. There was an opportunity to bridge the gap between the nutrition world and candy. That’s why we created Hormbles Chormbles. We removed the sugar and calories, then added protein, and made candy that makes sense.”

Hormbles Chormbles is designed to taste like candy – because it is. With a focus on functionality and taste, the bars deliver on the satisfaction of candy with none of the sugar crash. Each bar contains added crunch for extra indulgence, maintaining the taste and texture of traditional candy bars, every time.

“The candy you got as a kid on Halloween is still the same today. It’s loaded with sugar and offers no nutritional value,” Jared added. “At Hormbles Chormbles, we’re shaking up the candy aisle with something that’s never been done before.”

With protein becoming a mass-market trend and candy remaining one of the most consumed categories with 98% of American households purchasing candy annually, Hormbles Chormbles is in a prime position to disrupt both categories. The macro-nutrient profile is reflective of the brand’s commitment to innovation, ensuring they deliver on flavor, function, and better-for-you ingredients.

Peter Rahal, RXBAR co-founder and founder of David, sits as a key advisor, lending his expertise to the brand’s strategic growth to break into the $28.1B US chocolate candy market.

Hormbles Chormbles is now available for purchase at hormbles.com. The product is available in four flavors – Salted Fudg e, Classic Milk, Cookies and Creme, and Peanut Butter – retailing for $39.99 per box (12 bars).

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Utz Brands Hires Kelley as Financial Officer, Promotes Stuart to Sales Role

Published April 22, 2025

William J. Kelley Jr.

Utz Brands, Inc. has appointed William J. Kelley Jr. (Bill) as executive vice president, chief financial officer and principal accounting officer, effective May 1. He will succeed Ajay Kataria, who will step down as those positions on May 1.

Kelley most recently served as global chief financial officer at Tropicana Brands Group, Inc. Upon joining Utz on May 1, he will work closely with Kataria to help ensure a seamless transition through May 31. Kelley will report to Howard Friedman, chief executive officer of Utz.

“Bill brings deep financial expertise and operational experience across some of the most respected names in food and beverage. We are excited to welcome him to Utz as we continue executing on our long-term growth strategy,” said Friedman. “I want to extend our gratitude to Ajay for his leadership and impact over the past eight years, the last four as CFO — his contributions were many, including as part of our public listing in 2020, multiple acquisitions and integrations, as well as a major ERP installation; all were instrumental in building our financial foundation. We wish Ajay all the best.”

Commenting on his appointment, Kelley said, “I have long admired the Utz brand and the tremendous momentum it has captured behind its geographic expansion. I’m thrilled to be joining the team at such an exciting time and look forward to partnering with Howard and the broader leadership team to drive continued growth and value for shareholders.”

“I am incredibly proud of all we have accomplished during my time at Utz,” said Kataria. “It has been an honor to help grow and expand this great company. I will be supporting the team during this transition period and look forward to all that is ahead for Utz.”

Jeremy Stuart

Utz also announced that Mark Schreiber, executive vice president, sales & chief customer officer, will retire effective May 31, and will remain in a transition role through the end of June. He will be succeeded by Jeremy Stuart, currently senior vice president, large format.

Schreiber joined Utz Brands in 2017 and held multiple leadership roles across both Sales and Marketing. During his tenure, Utz’s annual sales grew significantly, supported by successful acquisitions, distribution expansions, and brand integrations.

“Mark has been a true champion of the Utz brand and a driving force behind our commercial success. We are incredibly grateful for his leadership and wish him the very best in his well-earned retirement,” said Friedman.

“Jeremy’s deep understanding of the customer landscape and operational focus make him the ideal leader to build on Mark’s legacy and take our customer partnerships to the next level,” added Friedman.

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Southeastern Grocers Wins 6 Blue Ribbons at Pie Championships

Published April 22, 2025

Southeastern Grocers, parent company and home of Harveys Supermarket and Winn-Dixie, is serving up sweet success with six first-place blue ribbon awards at the prestigious National Pie Championships, the premier pie-baking competition hosted by the American Pie Council. These wins showcase the grocer’s commitment to high-quality, affordable desserts that serve as the perfect pairing for spring and upcoming Easter gatherings.

Competing against top industry bakers across North America, the following SEG pies earned a slice of glory in the Commercial Baker division:

Caramel Apple Pie, 8-inch
Chocolate Cherry Pie, 8-inch (select stores)
Peaches and Cream Pie, 8-inch (select stores)
Pecan Pie, 10-inch (seasonal offering)
Pumpkin Pie, 8-inch (seasonal offering)
Sweet Potato Pie, 8-inch (seasonal offering)

Dewayne Rabon, chief merchandising officer for Southeastern Grocers, said, “These awards are the cherry on top of our passion for crafting exceptional dessert experiences for our customers with traditional recipes that celebrate the spirit of each season. Taking home six first-place blue ribbons from the American Pie Council for our exclusive pies is a sweet reward for our dedicated team and reaffirms our commitment to delivering fresh, quality products at prices everyone can enjoy. We don’t just bake pies; we create smiles by the slice, and we are honored to be recognized for our product excellence in the industry.”

Crafted with care and culinary expertise, SEG’s caramel apple pie has become a beloved choice for both customers and APC judges. Its outstanding quality and irresistible flavor led to victories in five of the annual competitions since 2017, solidifying its reputation as a top contender in the realm of pie excellence.

Complementing the grocer’s winning pies are SEG’s new frozen desserts from its Own Brand lines Know & Love, Prestige and SE Grocers. Among these delights, Prestige offers its limited-edition ice cream flavors including Prestige Strawberry Cookies & Cream through the end of April, which features the grocer’s award-winning strawberry ice cream with crushed, crème-filled cookies. Prestige S’mores Trio ice cream, featuring Neapolitan-style chocolate, marshmallow and graham cracker-flavored ice cream, debuts in stores in May for a limited time. SEG is also introducing brand new Prestige flavors including Cherry Vanilla ice cream, Piña Colada sorbet, Chocolate Trio ice cream and Mint Chocolate Chip frozen yogurt. Additionally, SE Grocers Vanilla Sundae Cones and Vanilla Caramel Sundae Cones are also ice cream fan favorites. With these new and returning frozen treats, everyone can enjoy the refreshing and delightful flavors of spring.

Dedicated to delivering both quality and value, SEG’s line of Own Brand products – Essentials, SE Grocers, Prestige and Know & Love – offer nearly 8,000 items to help customers save an average of 20% compared to national brands, providing affordability without compromising quality. Know & Love, the grocer’s private clean label product line, was recognized within the product innovation category in Store Brands 2024 Game Changers awards, reinforcing the grocer’s dedication to providing affordable, high-quality options. Last year, SEG’s Own Brand products and market-exclusive lines garnered more than 100 awards to further demonstrate its commitment to meet customer demand for transparency and excellence.

Southeastern Grocers also continues to offer customers significant savings through its Rewards program, which recently earned high marks for the fifth consecutive year in Newsweek’s ranking of America’s Best Loyalty Programs 2025. Customers can simply activate exclusive percent back offers and discover personalized digital coupons through the Harveys Supermarket and Winn-Dixie mobile apps, providing savings on the products they love and need the most. SEG’s award-winning pies and Own Brand frozen desserts are available for purchase in stores and online through the Harveys Supermarket and Winn-Dixie websites.

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