Gourmet News

Lifeway Foods Reports $5M in Gross Sales in 1 Week

Published May 7, 2025

Lifeway Foods, Inc., a leading U.S. supplier of kefir and fermented probiotic products to support the microbiome, reached a milestone achievement of surpassing $5 million in gross sales for the week ending April 27, representing a 35% increase from the prior year.

The Company expects to report financial results for the first quarter ended March 31 on May 13 before market hours.

A pre-recorded conference call and webcast with Julie Smolyanksy, Lifeway’s President and Chief Executive Officer, discussing these results with additional comments and details will be made available through the “Investor Relations” section of the Company’s website at https://lifewaykefir.com/webinars-reports/ upon dissemination of the first quarter results on May 13, 2025 before market hours.

Lifeway Foods, Inc., which has been recognized as one of Forbes’ Best Small Companies, is America’s leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the company also produces a variety of cheeses and a ProBugs line for kids. Lifeway’s tart and tangy fermented dairy products are now sold across the United States, Mexico, Ireland, South Africa, United Arab Emirates and France. Learn how Lifeway is good for more than just you at lifewayfoods.com.

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Alani Nu Beverages Surpass $1B in Retail Sales

Published May 5, 2025

Celsius Holdings, Inc.’s portfolio brand Alani Nu surpassed $1 billion in retail sales for the trailing 52-week period ended Apr. 13, as reported by Circana. Retail sales increased 72.4% year over year for the same period. This significant milestone has been fueled by accelerated brand growth, strong and unique innovation, and a growing female energy drink consumer segment seeking better-for-you, functional beverages that fit their health and wellness lifestyles.

“We’re thrilled to celebrate this incredible achievement by Alani Nu,” said John Fieldly, Celsius Chairman and CEO. “Alani Nu has excelled in developing consumer-focused product innovation and created a strong, relatable brand, beloved by consumers for its relevance and authenticity. We believe that this milestone is evidence that Alani Nu is something very unique and special. Now being part of the Celsius portfolio, we believe that the best is yet to come for our brands. We’re excited to leverage our collective strengths to further grow as a leader in the better-for-you beverage industry – reaching more people, in more places, more often.”

This milestone follows Celsius Holdings’ acquisition of the brand, completed on April 1. Together, CELSIUS and Alani Nu expand Celsius’ leading functional beverage portfolio to reach more consumers who seek better-for-you, zero-sugar beverage alternatives.

Alani Nu is a health and wellness brand focused on providing low-calorie products with unique flavors. It offers a range of products including energy drinks, daily essentials, on-the-go snacks and more, and can be found at Walmart, Target, GNC, The Vitamin Shoppe, Kroger Family Stores nationwide, Costco and on Amazon. Celsius has owned the brand since April 1.

Celsius Holdings, Inc. is a functional beverage company and the owner of energy drink brand CELSIUS, hydration brand CELSIUS HYDRATION. Born in fitness and pioneering the rapidly growing, better-for-you, functional beverage category, the company creates and markets leading functional beverage products. For more information, please visit www.celsiusholdingsinc.com.

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Tree Top Updates Logo, Packaging

Published May 5, 2025

Tree Top, a farmer-grown, farmer-owned cooperative and leading producer of high-quality fruit-based products, has completed a brand refresh that includes updates to its logo and packaging. Known for its apple sauces and juices, the brand’s fresh new look aims to appeal to consumers and stand out on retail shelves.

As part of the initiative, Tree Top updated its logo and enhanced its brand identity to evolve its image while maintaining its legacy and heritage. The brand also introduced a group of new playful fruit characters that appear exclusively on its apple sauce pouches. The new characters lend themselves to the kid-friendly nature of Tree Top’s apple sauce pouches, which are a perfect grab-and-go snack to help keep kids nourished.

With its new look, Tree Top continues to enhance its retail presence following the launch of its online retail store in November 2024 and remains focused on providing trusted food products that people feel good about feeding their families.

“At Tree Top, we’re always proud to bring something new and fun to the loyal customers who love our products,” says Brad Olsen, Tree Top’s vice president of marketing. “Our new packaging is a reflection of that, with an exciting look that stands out at the shelf and nods to our roots as a farmer-grown, farmer-owned cooperative. The new look is just the first of many exciting things happening here at Tree Top, as we evolve to meet the needs of families everywhere while delivering the same high-quality products they’ve trusted for decades.”

The newly revamped packaging starts to roll out at retailers nationwide this month.

To celebrate its new look and commitment to its core belief that Everyone Deserves Good Food, Tree Top is excited to give back with a giveaway of $10,000 in free groceries. Consumers are encouraged to engage with the brand on social media for a chance to win. One grand-prize winner will receive $5,000 and five runners-up will each receive $1,000. Fans can follow Tree Top on Instagram (@TreeTopInc) and Facebook (@TreeTop) to learn more.

“We’re excited to celebrate our brand refresh,” said Olsen. “Our new look reflects our passion for providing trusted food products that people feel good feeding their families, and we’re excited to share it with everyone.”

To see Tree Top’s new look and purchase products online, visit TreeTop.com.

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