Sprout Foods Wins 3 NAPPA Awards
Sprout Foods has been recognized by the National Parenting Product Awards (NAPPA) for its commitment to clean, organic ingredients, outstanding flavor, and innovation within sustainable protein sources with three NAPPA Awards. For the last 28 years, NAPPA’s team of industry experts and family judges has rigorously tested products across categories to recommend those that parents and professionals can trust most.
This year’s award winners include Sprout Organic Crinklez™, the first popped veggie snack for toddlers in Cheesy Spinach and Pumpkin Carrot flavors; Sprout Organic Crispy Chews™, pressed fruit snacks made with crisped whole grain rice and a full serving of fruit & veggies, available in Red Fruit Beet & Berry and Orchard Fruit & Carrot, and Sprout Stage 2 Plant Based Protein pouches in new Butternut Blueberry Apple with Beans and Carrot Chickpeas Zucchini Pear flavors, with vegetable-based protein from organic black beans and chickpeas.
Sprout is recognized for providing the largest range of vegetable-leading recipes in a category where many brands use apples and other fruits as the primary ingredient. “At Sprout, our mission is to educate parents on how to properly interpret nutrition labels so that they can understand what is truly in their food. That’s our honesty pledge,” said Rick Klauser, CEO, Sprout Foods. “Sprout makes it easy for parents to make healthy, informed decisions about the food they purchase for their families by using clean, organic ingredients and honestly labeling our recipes. We’re so excited that our latest plant powered innovation has resonated so well with consumers and that parents trust Sprout to deliver vegetable-based protein options for their children.”
Golden Valley Natural Celebrates 50 Years
Golden Valley Natural is celebrating 50 years of quality jerky products. Originally known as King B Jerky in Idaho Falls, the 
regional jerky company grew into a national brand in the 1980s after Founder Roger Ball commandeered his wife’s blender to make the first batch of “Shredded Jerky Stuff.” The family-owned jerky company became a leader in the meat snacks industry.
In 2000, Roger and his family sold the King B label to a competitor. The family ranches shifted to all-natural and organic production methodologies, giving birth to a new company – Golden Valley Natural.
Golden Valley Natural specializes in beef, buffalo, turkey, chicken and pork meat snacks, with an emphasis on all-natural and organic products. Its ‘healthier-for-you’ meat snacks rang true with consumers, who buy their products nationwide and in both Canada and Japan. Today, the company continues to grow and produce some of the finest all-natural, organic, gluten free, grass-fed and non-GMO jerky available in the industry.
Three Ways to Get Your Products Into the Hands of Gluten-Free Consumers
Stores are becoming awash in a sea of gluten-free products, and the competition just keeps multiplying. Your company works hard to get your products into distribution and onto store shelves, but the work doesn’t end there. You must work just as hard to get your products off of the shelf and into the hands of the gluten-free consumer.
Ever wonder what else you could be doing to market your products directly to your target customers? The Gluten Free Media Group (GFMG) offers three ways to connect your brand to millions of free-from consumers.
1. Reach a niche crowd through a GFMG Custom Email Blast and get your message in front of gluten-free consumers and bloggers. E-blasts are great for new product launches, special discounts or promotions and new retail distribution announcements. With higher open and click-through rates than the industry average and the ability to pick the number and type of consumers reached, you can create a successful online campaign tailored to your budget and needs.
2. Sample and sell products at the Gluten Free & Allergen Friendly Expos. Consumers like to sample products before buying them in the store. At these shows, consumers get the chance to try your products while you get the opportunity to interact with potential customers, bloggers, buyers and retailers.
3. Advertise on the Find Me Gluten Free mobile app. Find Me Gluten Free is a category leader for finding gluten-free friendly businesses wherever you are. Reach more than three million local and regional gluten-free consumers and remind them about your products or business at the perfect time – when they’re hungry!
