Gourmet News

Fexy Media Acquires Leading Food Blog Simply Recipes

Published April 21, 2016

Fexy Media has acquired Simply Recipes, the popular, award-winning cooking and recipe blog founded by Elise Bauer. Currently the highest indexing cooking site for women, aged 21-49, Simply Recipes joins Fexy Media’s expanding food-focused brand portfolio, propelling it to become one of the top 10 food and lifestyle-based digital media companies. Fexy’s portfolio also includes: Serious Eats, Roadfood, The Food Lab, and Relish. This is the sixth acquisition for Fexy since its formation in late 2014.

Simply Recipes was established in 2003 and quickly grew into one of the most highly trafficked online resources for home cooks interested in quality scratch cooking. The site reached 6.5 million unique monthly visitors in November 2015. In response to a growing trend among Millennials to search for the “best recipes” in their favorite food categories, Simply Recipes focuses on inspired, well-tested recipes that help home cooks be successful in the kitchen. The blog effectively uses social media to reach audiences looking to find consistently great recipes and learn new cooking skills.
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“Simply Recipes started as a way to document and share our family’s favorite recipes and has become a trusted resource for millions of people around the world who love to cook,” stated Elise Bauer, Simply Recipes Founder. “Being part of Fexy Media will help us reach even more people who share our passion for home cooking.”

Meijer Adds Medical Clinics Inside Several Stores to Increase Access to Services

Published April 21, 2016

Meijer is expanding its partnerships with healthcare providers and hospital systems, which includes adding a relationship with a health system in Wisconsin and a fourth health system in Michigan, to increase community access to services through in-store and store campus medical clinics.

This year, Meijer will join forces with Milwaukee, Wisconsin-based Froedtert and the Medical College of Wisconsin health network to open in-store clinics at the Waukesha and Sussex Meijer stores, and Sparrow Health System in Lansing, Michigan, to open similar clinics at Meijer stores in the Lansing area. The clinics will offer convenient, affordable access to care for many minor health problems, such as cold and flu symptoms, sore throats, and ear, sinus and urinary tract infections, Meijer Health and Wellness Director Jacquelyn DeBruler said.

The effort is the latest way Meijer is strengthening its commitment to health and wellness by providing its customers with opportunities to lead healthier lifestyles through access to service and care.

“Meijer is committed to expanding convenient access to health care providers,” DeBruler said. “These partnerships give us an opportunity to connect local providers and patients, ultimately meeting people where they are.”

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The retailer began establishing these types of partnerships several years ago, which resulted in four in-store medical clinics, seven hearing centers and 75 optical centers. “We know that access to immediate medical care is very important to our community,” said Florence Steinberg, Director of Business Development for Bronson Healthcare. “That means making sure we are doing all we can to provide the right care, in the right place, at the right time. Having Bronson FastCare inside a Meijer store helps area families get expert medical attention quickly and without having to go out of their way.”

“Patients constantly praise how quickly we are able to see them and how convenient it is to have us right there in the store,” said Melanie Harrison, FNP-C, Practice Manager for Reid Urgent Care and Reid Ready Care Clinic. “Many patients have their family members do the shopping while they are at our clinic. They also love that they can leave our clinic and take a few steps to the pharmacy to get their prescriptions filled.”

Additionally, Meijer partnered with Spectrum Health in November 2015 to open a full-service Meijer retail pharmacy on-site at Spectrum Health Butterworth Hospital in Grand Rapids, Michigan. Spectrum Health has also purchased property from Meijer in front of its stores in Ionia and Grand Haven to build medical centers. Construction on the center in Ionia is slated to conclude this spring.

“Save the Food” National Public Service Campaign Calls Attention to Food Waste

Published April 21, 2016

The Ad Council and the Natural Resources Defense Council have launched “Save The Food,” a major national public service campaign to combat food waste from its largest source—consumers, who collectively waste more food than grocery stores, restaurants or farms. The initiative hopes to encourage consumers to reduce the amount of food they trash in their homes, thereby saving the water, energy and money that are lost along with it.

“As it turns out, we can’t blame the epidemic of food waste on our kids’ aversion to vegetables. We’re all culprits here, tossing out staggering amounts of food in kitchens nationwide,” said NRDC President Rhea Suh. “But with small steps, we can save large amounts of food —and along with it, money and precious natural resources. The more food we save, the more we can share with hungry Americans, the more we can reduce climate pollution, and the more water won’t go to waste.”

In the U.S., 40 percent of all food goes uneaten each year, at a cost of $162 billion annually. Consumers are responsible for 40 percent of this waste—more than any other part of the supply chain. It’s a problem that costs the average family of four roughly $1,500 per year.

This waste also has massive environmental impacts. Food is the single largest component of solid waste in U.S. landfills, and about 25 percent of our nation’s fresh water is used to grow food that gets trashed. On top of that, if global food waste was a country, it would have the largest carbon footprint after the U.S. and China, as a result of carbon pollution created from growing, cooling, transporting and disposing of uneaten food.

“Altering consumer awareness and perception around the issue of food waste could have significant environmental, social and economic impact on our country,” said Lisa Sherman, Ad Council President & CEO. “By taking just a few simple steps around food storage, preservation, and use, the home cook has an incredible opportunity to reduce waste and minimize their environmental footprint.”

The ‘Save the Food’ PSAs were developed pro bono by SapientNitro. The TV ad chronicles the life of a single strawberry—from the farm to the supermarket to its ultimate destination: the trash. Michael Giacchino’s Academy Award Winning soundtrack from the critically acclaimed movie “Up” serves as the music for the spot thanks to a donation from Disney. In addition to the TV spot, the campaign includes out of home, print and web advertising, all of which are running entirely in space and time donated by the media. The integrated campaign also includes new social communities on Facebook, Twitter, Instagram and Pinterest and support from key partners including Getty Images, BuzzFeed, Social Native, Upworthy and notable influencers like chef Tom Colicchio.

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All campaign assets direct audiences to SaveTheFood.com, where they can learn more about the consequences of food waste and find resources on how to reduce the amount of food they waste themselves. This includes tips on making use of leftovers, properly storing different foods, and developing meal and shopping plans.

“It’s not just good food getting thrown away that upsets me as a chef,” said Tom Colicchio, head judge on Bravo’s hit reality cooking series Top Chef, chef/owner of Craft restaurants & ‘wichcraft, and co-founder of Food Policy Action. “It’s that everything that goes into producing that food—the land, the water, the climate pollution, the labor, and the love it takes to get it to the plate—all of it also gets wasted. We have a great opportunity to fix this problem. Stopping food waste starts at home.”

The new campaign will be unveiled today at the 2nd Annual Food Tank Summit in Washington, D.C., before top food industry academics, policy-makers, farmers, chefs, and other stakeholders.

The effort is the latest step in a national trend to examine and reduce food practices that result in waste. This past September, the Obama Administration announced the nation’s first-ever food waste reduction goal, calling for a 50 percent cut by 2030; days later the U.N. set a similar target internationally. A report released last month by ReFED – a collaboration of over 30 business, government, investor, foundation and nonprofit leaders – identified consumer education campaigns as one of the best ways to cut U.S. food waste and put the country on track to its reduction target.

“Consumer awareness and education is the most important solution to reduce wasted food,” said Priceline.com co-founder Jesse Fink, now food waste evangelist and Trustee of the Fink Family Foundation, seed funder of Ad Council and ReFED initiatives. “The Ad Council campaign will be the major contributor to attitude and behavioral change.”