Cinnamon Toast Crunch, Pit Viper Team on Summer Sunglasses
Cinnamon Toast Crunch and Pit Viper – a brand known for their iconic performance sunglasses – have teamed up for the most absurd drop of the summer. It’s a crunchy collision of fashion and flavor made for fans who crave bold style — complete with spoon-shaped earpieces!
“We asked ourselves, ‘What if your favorite cereal became your favorite accessory?’ and Pit Viper helped us make it happen,” said Brandon Tyrrell, Senior Marketing Manager at General Mills. “This partnership reimagines the absurd, with an unexpected collab that only Cinnamon Toast Crunch and Pit Viper could pull off. Cinnamon Toast Crunch, spoons and shades? Check, check and check.”
Fueled by a shared love of fun, the limited-edition collab features Cinnamon Toast Crunch’s signature colors and iconic Cinnaswirl patterns combined with Pit Viper’s bold, unmistakable style. Inspired by ’90s trends and made for cereal lovers, each pair of sunglasses comes packed in a custom box featuring the fun-loving Cinnamoji mascot decked out in Pit Viper’s aesthetic, and complete with a box of Cinnamon Toast Crunch inside. For fans craving to mix up their look, the shades come with two interchangeable options — a classic Pit Viper silhouette for everyday wear, and spoon-shaped novelty earpieces made to turn heads at the breakfast table.
“The sunglasses were designed for a new generation of fans who live loud and dress louder,” said Kai Seggar, Partnerships Manager at Pit Viper. “Whether you’re hitting the slopes, the streets, or having breakfast on the go, these shades deliver a look that’s anything but ordinary.”
Fans can snag these limited-edition sunglasses starting Tuesday, June 3 at 9pm ET, exclusively on pitviper.com for $119.69, while supplies last. Follow @cinnamontoastcrunch and @pitviper on social for more fashionable, flavorful fun.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.
About Pit Viper
Founded in 2012 and operating out of Party Mountain, USA, Pit Viper is an unapologetic force in the outdoor and action sports world—creating eyewear built to take a beating and turn heads.
Since its conception, Pit Viper has developed product technology offering robust, adjustable, and functional eyewear for the optimal blend of style and performance. Made for senders, jokers, risk-takers, and anyone bold enough to bring the party wherever they go – everyone is invited.
More than a brand, Pit Viper is a loud, proud community of Key Players committed to redefining what it means to take risks and have fun while doing it. Explore more of Pit Viper at pitviper.com.
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Southeastern Grocers’ Folds of Honor Campaign Returns
Southeastern Grocers, LLC, parent company and home of Harveys Supermarket and Winn-Dixie, proudly answers the call to serve with the launch of its annual community donation program in support of Folds of Honor, a dedicated nonprofit organization that provides educational scholarships to the families of fallen and disabled military members.
From now until June 17, Harveys Supermarket and Winn-Dixie customers can honor U.S. military heroes while shopping at their neighborhood stores by donating $1, $5 or rounding up their grocery bill to the nearest dollar at checkout. Every contribution directly supports the children and spouses of the American service members who gave everything in defense of freedom.
Anthony Hucker, Chairman, President and CEO of Southeastern Grocers, said, “Our partnership with Folds of Honor is rooted in our compassion and respect for the military families who make up the very fabric of our nation, especially in the Southeast. As we enter our eighth year of giving, we recognize the extraordinary sacrifices these families make in service to something greater than themselves. Together, we pay tribute to the legacy and sacrifices of these heroes while also supporting their loved ones’ access to education and greater opportunity.”
Lt. Col. Dan Rooney, CEO and Founder of Folds of Honor, said, “Freedom is never free, and behind every fallen or disabled service member is a family whose life has been forever changed. Thanks to unwavering allies like Southeastern Grocers, we are turning gratitude into action by providing scholarships that open doors for the families of America’s heroes. SEG continues to stand shoulder to shoulder with our military families, and in doing so, they are helping shape the next generation of leaders, dreamers and changemakers.”
Since 2018, SEG has donated more than $8 million to Folds of Honor with the help of its customers, associates and foundation. The funds have provided more than 1,600 educational scholarships for the children and spouses of fallen and disabled U.S. military service members.
All donations to SEG’s community donation program directly support Folds of Honor’s mission to honor the sacrifice of U.S. military heroes by providing life-changing scholarships to their loved ones. Scholarships awarded through Folds of Honor provide private education tuition and tutoring for children in grades K-12, as well as tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate or professional program. Since 2007, Folds of Honor has provided more than 52,000 educational scholarships for families of fallen and disabled military service members.
SEG’s community donation program is part of its broader campaign of support for the military community. Earlier this month, the grocer partnered with local USO centers at Naval Air Station Jacksonville, MacDill Air Force Base in Tampa and Naval Air Station Pensacola. On Military Spouse Appreciation Day, ahead of Mother’s Day, the grocer surprised more than 30 military moms with heartwarming gift packages in recognition of the daily, unseen sacrifices made on the home front.
In addition to supporting military families, all Harveys Supermarket and Winn-Dixie locations will be open during regular business hours Monday, May 26 to serve customers observing Memorial Day with their loved ones.
For more information about how to contribute to SEG’s community donation program in support of Folds of Honor, please visit a local Harveys Supermarket or Winn-Dixie store.
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Casey’s, Andrew Zimmern Bring BBQ Brisket Pizza Back
Casey’s is bringing back its beloved BBQ Brisket Pizza, just in time for National Barbecue Day. This unexpected flavor combination is returning, reinforcing what fans already know: It’s not crazy, it’s Casey’s.
Best known for discovering the most delicious foods across the country and the world, four-time James Beard and Emmy award-winning chef and cultural explorer Andrew Zimmern is teaming up with Casey’s to encourage people to try a slice of summer bliss.
“I love gas station food and have tasted three lifetimes’ worth throughout my travels, and Casey’s pizza rises to the top,” said Zimmern. “Their homemade pizza is packed with big flavors, unique textures and fresh ingredients. The BBQ Brisket Pizza is a perfect example of that. I can’t wait for their guests to rediscover it this summer. Gas station pizza is my guilty pleasure — been saying it for about 20 years — and Casey’s is simply the best.”
Casey’s BBQ Brisket Pizza starts with their signature-made-from-scratch dough, layered with Sweet Baby Ray’s® barbecue sauce and a blend of 100% real mozzarella and cheddar cheeses. Then comes the star of the show: double-hardwood, pit-smoked beef brisket that’s dry-rubbed and slow-smoked for up to 16 hours. The rich, smoky-sweet brisket is expertly hand-trimmed and generously piled on, then topped with jalapeños, red onions, and finished with a creamy ranch drizzle—making every bite a savory experience.
“When guests started asking to bring back our BBQ Brisket Pizza, we couldn’t say no,” said Brad Haga, Senior Vice President of Prepared Food and Dispensed Beverages at Casey’s. “Some may say it’s a little crazy to put BBQ brisket on a pizza, but it’s just the Casey’s way. We’ve taken the smoky, satisfying flavors of a backyard barbecue and put it on our homemade pizza. It doesn’t get much better than that.”
BBQ Brisket Pizza is available on Casey’s original or thin crust through September 2 on the Casey’s app. And to celebrate the unofficial start of summer, Guests can enjoy a Memorial Day Weekend offer of Buy One, Get One 50 percent off any large pizza from May 23 through May 26.
To learn more about Casey’s pizza and other menu items, visit www.caseys.com.To join Casey’s Rewards, visit www.caseys.com/rewards or download the Casey’s mobile app.
Casey’s is a Fortune 500 company (Nasdaq: CASY) operating approximately 2,900 convenience stores. Founded more than 50 years ago, the company has grown to become the third-largest convenience store retailer and the fifth-largest pizza chain in the United States. Casey’s provides freshly prepared foods, quality fuel and friendly service at its locations. Guests can enjoy pizza, donuts, other assorted bakery items, and a wide selection of beverages and snacks. Learn more and order online at www.caseys.com, or in the mobile app.
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