California Olive Oil Council (COOC) has announced Patricia King as the new Executive Director. King assumes the role from former Executive Director Patty Darragh, who announced her retirement in fall 2019 after 22 years of expanding the trade organization to the network of 300 certified producers, growers and retailers it is today. As Executive Director, King will oversee members of the COOC’s staff and drive continued growth for the organization.
“I am thrilled and honored to join the California Olive Oil Council and look forward to continuing its mission of encouraging consumption of certified California extra virgin olive oil through education, outreach and communications,” said King. “Our producers must annually pass strict sensory analysis and chemical tests which give consumers peace of mind that they are buying the highest quality extra virgin grade olive oil on the market.”
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King has extensive background in retail, catalog, and e-commerce and previously held senior leadership roles with industry-leading companies such as Neiman Marcus, Williams Sonoma, Trader Joe’s, and most recently Ghirardelli Chocolate Company, where she held the position of vice president of restaurant and retail. Additionally, King serves as a board member for Project Open Hand – a non-profit organization whose mission is to improve health outcomes and quality of life in the San Francisco Bay Area by providing nutritious meals to the sick and vulnerable, caring for and educating the community.