Shelf-Stable Creamy, Crispy Snack Bars
By Lorrie Baumann
Super Pop Snacks is a brand of snack bars based on nut butters. They’re gluten free, non-GMO and contain no refined sugars along with 10 grams of plant-based protein per bar. “It’s creamy and crunchy, not packed with protein powders. We’re making this snacks to help feed a healthier family and future,” said Melissa Wessely, Founder of Super Pop Snacks.
Wessely founded her company in 2016, while she was working full-time and wanted a convenient snack for her six-year-old daughter. At the time, she was doing some of her family’s grocery shopping at a small health food store next to where she was working, but she wasn’t finding snacks there that offered the taste that her daughter demanded along with the nutrition that she required. She decided to try making her own in her apartment kitchen. “I came across crispy quinoa at Whole Foods and thought I could do something with that,” she said. “I was trying to get my daughter to eat something nutritious, and my neighbors were having the same trouble. So I started making the snack bars for our family and the neighbors.”
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She took the bars around to her health food store and then to another, and they started selling. When she’d outstripped the capacity of her home kitchen, she found a bakery where she could make her bars after hours and then took them to southern California farmers markets. “My husband helped us at the farmers market, my daughter too,” she said. “We did that every Saturday – it was a family event.”
Sales of the bars have since outstripped Wessely’s ability to make the bars on her own, so she found a co-packer to make the bars to her recipe. Her husband, who has a background in graphic design, offered his services to build her a website, and the company launched on Amazon a couple of years ago. The bars have now been offered for sale in more than 300 locations, including juice bars, hotels and coffee shops. The bars are labeled for individual sale at $3.29 to $3.49. Online, Super Pop Snacks offers a box of 12 bars for $34.99.
“I grew up as an athlete, running cross-country and track. I always ate healthy. Using that background as an athlete and my operations background and knowing how to sell works great for starting a business and becoming a woman entrepreneur,” she said. “I have a natural entrepreneurial spirit. I always wanted to do something that was mine and provided a product or service that can help people.”