Soulfully Seasoned Beans on the Table in a Flash

By Lorrie Baumann

A Dozen Cousins offers ready-to-eat bean dishes seasoned with the Creole, Caribbean and Latin American flavors of the ethnically diverse Brooklyn neighborhood that brand Founder Ibraheem Basir grew up in. “Food was a joyful, cultural experience,” he says of that neighborhood. “I grew up in a Black and Brown melting pot. I can remember eating jerk chicken, empanadas, black-eyed peas. It was a really interesting mix of flavors that I wanted to bring to life with this brand.”

Coming from a background as a brand manager for a natural foods manufacturer, where he fell in love with the ethos of healthy eating and responsible business practices, Basir has founded his own line with a vision of eventually extending it with other dishes created at the intersection of healthy food, convenience and bold flavor. “Beans is just first. Dinnertime is such a joyous time for people, and you want to put something healthy on the table for your family or for your loved ones. You want, in some cases, to share cultural experiences with the people that you love. But, at the same time, usually people have, like, 20 minutes to prepare dinner each night,” he said. “There’s always this tension between wanting to prepare something that’s wholesome and high-quality, but to do it really quickly. We feel like, as a brand, that’s a spot where we can help out.”

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The A Dozen Cousins line, named after his daughter and her 11 cousins, currently includes three products: Cuban Black Beans, Mexican Cowboy Beans and Trini Chickpea Curry. “They’re ready-to-eat beans, fully cooked and seasoned, according to those traditions from Black and Latino recipes,” Basir said. They’re all cooked with avocado oil, real vegetables and spices. They’re packaged in pouches that tell the story of the ingredients and their flavors, and they’re designed to stand out on the shelf. Each pouch contains 10 ounces and will serve two.

Visit www.adozencousins.com to learn more.