The American Olive Oil Producers Association, North American Olive Oil Association and Deoleo, the world’s largest olive oil producer, submitted a joint citizen petition to the U.S. Food and Drug Administration to adopt enforceable, science-based olive oil standards.
The petition puts forward clear definitions for olive oil grades – extra virgin, virgin, and olive oil – that will help American consumers better understand and have confidence in the quality and authenticity of the olive oil they buy. This clarity will also lead to a better grasp of nutrition benefits at different price points.
For two years, AOOPA, Deoleo and NAOOA have collaborated on determining more stringent olive oil grading and labeling standards that will benefit everyone. The new standards, which the FDA would be empowered to enforce following a final ruling and public comment period, would mark the first time the federal government has adopted mandatory regulations for olive oil, and it’s a key step toward ensuring a more honest, fair, and competitive industry.
“For the first time, top-selling brands such as California Olive Ranch, Pompeian, Bertolli, Filippo Berio, Colavita, Star, Cobram Estate and other major producers have joined forces to drive standards that will help eliminate consumer confusion around one of the healthiest and most delicious foods they can eat. Stricter labeling practices will allow consumers to feel confident that the olive oil they buy will deliver the quality, value, and health benefits they expect,” said NAOOA Chairman Marco de Ceglie.
If approved by the FDA, the standards would give growers, producers and bottlers an edge in a highly competitive market, and it will instate practices that drive a more trustworthy industry, according to the groups. The current joint petition responds to FDA’s request for a robust and unified effort from the industry, and it addresses all relevant points of reference.
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Dating back to 1914, the Ricchiuti family has diligently worked the land in the heart of the San Joaquin Valley with a goal of bringing premium, fresh, California-grown products to its loyal customers. Today, following in the footsteps of patriarchs Vincenzo and son, Pat Ricchiuti, are Patrick and Vincent Ricchiuti, representing the third-and-fourth generation, with an aim to carry on the family legacy of being a diversified California agricultural business.
The Ricchiuti family has long been known worldwide for their almonds, and more recently, for their organic almonds under the P-R Farms, Inc. label. “As members of the Almond Board of California, we abide by prescribed grower practices that are sustainable, economical and environmentally friendly,” says Patrick Ricchiuti. With a strong commitment to stay abreast of technological advancements, the family continually reevaluates and upgrades equipment and production methodologies to ensure exceptional products, efficiency and food safety.
In a quest to continue diversification while responding to consumer demands, the Ricchiuti family took on a new venture in 2008, drawing upon old world expertise and four generations of farming in California to craft 100 percent estate-grown organic extra virgin olive oil. According to Vincent Ricchiuti, “ENZO Olive Oil Company remains steadfast in its pursuit to uphold our family’s 100-year tradition of excellence by planting each and every tree, harvesting the crop, milling the fruit and bottling the oil. This meticulous, hands-on approach is what we believe it takes to produce the finest oil.”
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Most recently, the Ricchiuti family took another step to expand their product offerings by introducing the perfect complement to their ENZO organic extra virgin olive oil with the addition of ENZO organic balsamic vinegar. This prized Italian classic is fashioned in the Old World style where time-honored traditions and techniques yield a rich, complex and flavorful artisanal treasure. Vincent has also enhanced the line of ENZO’S TABLE specialty items with handcrafted pesto, almond butter and jam featuring stone fruit, nuts and oil from the Ricchiuti’s orchards and mill.
With their nationally and internationally acclaimed organic olive oil, organic balsamic vinegar, premium California almonds and farm-to-table goods, one could easily agree that founders, Vincenzo and Pat Ricchiuti, would be most pleased to see the direction and progress Ricchiuti Family Farms has realized since its inception.
With an earnest desire to craft and provide domestic consumers with the finest oil, Patrick and Vincent Ricchiuti founded ENZO Olive Oil Company in 2008. From its inception, the Ricchiutis adopted the highest quality standards into their olive oil operation so to earn the certification of “extra virgin” from the California Olive Oil Council. Patrick and Vincent are also active stewards in the American Olive Oil Producers Association, a collective voice to ensure the integrity of olive oil production.
Unlike many other olive oil producers, ENZO Olive Oil Company is vertically integrated, which means the entire growing, harvesting, milling, bottling and shipping process is completed from start to finish on-site, producing one of the freshest oils available with superior quality and taste. The olive trees – planted in an optimal climate, similar to the Mediterranean region – are carefully nurtured year-round. Once picked at prime conditions, the olives are then transported immediately from the grove to the Ricchiuti’s mill where the crush begins. When the milling process is complete, the olive oil is then bottled and ready to be enjoyed by all.
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Another unique aspect of ENZO Olive Oil Company is Patrick and Vincent’s commitment to producing only the highest quality of certified organic and kosher extra virgin olive oil. Knowing the health and nutritional advantages of organic foods, Patrick and Vincent decided from the onset to subscribe to stringent organic and kosher farming and processing standards and principles. Drawing upon their farming expertise, Patrick and Vincent meticulously monitor each phase of the growing, harvesting and milling process. This hands-on approach has proven to be a difference-maker in producing award-winning organic and kosher extra virgin olive oil.