HelloFresh Introduces Ready Made Meals
Just in time for New Year’s resolutions, HelloFresh, the world’s leading meal kit company, is introducing wholesome new offerings for home cooks who want easy, homemade meals with little to no prep–especially on their busiest days. Whether choosing from a delicious meal ready in three minutes with no cooking required, or a simplified recipe that involves just five minutes of prep and minimal cleanup, getting a nutritious, quality meal on the table has never been easier or more convenient.
For those who want a flavorful, chef-crafted meal fast, the heat-and-eat Ready Made Meals are the perfect addition to mealtime. Ready in just three minutes, this new offering is the fastest way to get a nutritious meal on the table and is the ideal option for those who are on-the-go, or for nights when time isn’t on their side. From hearty classics, like Beef Bolognese and the Southwest-Style Chicken Bowl, to globally inspired recipes, like Butter Chicken and Udon Stir-Fry, Ready Made Meals can make eating well a breeze for home cooks who prioritize convenience without wanting to sacrifice quality.
“Ready Made Meals are an essential and exciting new way we are bringing nutritious, convenient mealtime options to our HelloFresh customers in the New Year,” said Kristin Bryan, senior director of culinary innovation at HelloFresh. “Whether navigating a packed workday or balancing family commitments, these meals were developed to be the perfect solution to staying nourished without compromising on quality, offering a delicious, home-cooked meal in minutes.”
For the home cook looking for virtually no prep time in the kitchen, Prep & Bake Meals are a new offering that simplifies mealtime by providing fresh ingredients that come pre-chopped and require only five minutes or less of preparation. Featuring delicious recipes like Onion Crunch Chicken and a Creamy Mushroom Ravioli Bake, the menu will include three Prep and Bake Meals to choose from each week for HelloFresh customers. Prep and Bake Meals are designed to deliver the ease and satisfaction of a wholesome, home-cooked meal without the hassle of cleanup that usually comes with it.
New 15-Min Meals, like Chicken Gyoza Salad and Cilantro Beef Burrito Bowl, provide fresh, flavorful dinners from fridge to plate in just 15 minutes or less. Designed as quick, three-step recipes that require minimal prep and cleanup, these quick yet delicious meals offer a home cooked meal in about the time.
This New Year, HelloFresh makes it easy to eat well with quick home-cooked meals that present a better alternative to options like takeout, frozen, or heavily processed meals. With a focus on simplifying mealtime to support a more balanced lifestyle, HelloFresh customers can start their year stress-free by spending less time worrying about what’s for dinner and more time enjoying a delicious meal with the people they love.
To sign up for HelloFresh and learn more about the wholesome new offerings, visit www.hellofresh.com.
HelloFresh is the world’s leading meal-kit company, providing customers with fresh, high-quality ingredients to cook delicious meals at home. By delivering pre-portioned ingredients and easy-to-follow recipes directly to customers’ doors, HelloFresh helps busy individuals and families enjoy home-cooked meals without the hassle of meal planning and grocery shopping. HelloFresh was voted the Most Trusted Meal Kit Delivery Service in America from 2021 through 2023 by Newsweek. For more information, visit www.hellofresh.com or follow HelloFresh on Facebook, X, Instagram, or TikTok.
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eGrowcery, Forage Team to Enable EBT SNAP Payments for Grocery Retailers
eGrowcery, developer of the leading retail food industry white-label eCommerce platform, and Forage, the mission-driven SNAP EBT payments company for grocers of all sizes, are partnering to provide supermarket operators with a comprehensive payment solution for digital orders. The companies will collaborate on systems integration and business development.
“Forage is known as a company that helps democratize the payment ecosystem in retail while offering merchants greater EBT SNAP flexibility. The combination of our solutions will help address a growing need for digital commerce flexibility,” said Patrick Hughes, CEO of eGrowcery.
eGrowcery, which operates in the United States and abroad, provides independent operators and retail groups a white-label eCommerce platform that will seamlessly integrate Forage’s solution into the overall technology offering. Further, Forage’s automated onboarding solution will further allow grocery retailers to rapidly secure USDA certification and begin accepting EBT payments, both in-store and online.
“We are thrilled to work with the eGrowcery team to make it easier for low-income families to access the food they need, when and where they need it,” said Ofek Lavian, co-founder and CEO of Forage. “Together, this partnership will empower more retailers with the technology to make healthy foods more accessible and convenient for millions of Americans relying on SNAP benefits.”
Retailers interested in learning more about the eGrowcery and Forage solutions can contact eGrowcery here.
Forage builds payments infrastructure that processes government benefits, starting with enabling merchants to accept EBT SNAP payments. 42 million Americans receive government assistance to afford groceries, and Forage powers payments to serve communities in need. Forage is the only USDA-approved third-party payment processor (TPP) that offers retailers best-in-class software combined with dedicated service, enabling complex government payments online and guiding retailers through USDA authorization. For more information visit www.joinforage.com.
eGrowcery is the market-leading, white-label, SaaS based eCommerce solution designed to service grocery retailers. The eGrowcery platform is a true end-to-end, omnichannel solution that integrates with back-office/point of sale systems while enabling retailers to personalize their own shopper experience. Serving companies in the US and abroad, eGrowcery empowers retailers with the ability to personalize their shopping experience while providing the most efficient in-store fulfillment solution in the industry.
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ChowNow Names Soni as Chief Executive Officer
ChowNow, a leader in online ordering and delivery for local restaurants, has appointed Kanika Soni as its new chief executive officer, effective immediately. Soni brings over 20 years of experience in the consumer tech sector with a proven track record of driving growth and innovation.
As the new CEO of ChowNow, Soni will be responsible for developing and executing strategic initiatives to accelerate growth for ChowNow in this rapidly-changing market for online restaurant delivery platforms while ensuring exceptional customer satisfaction for restaurants and diners alike.
Soni brings a wealth of experience to the role. She started her career as a management consultant at McKinsey & Company and has held leadership roles at several strong consumer facing brands including Tripadvisor, Disney, Tesla and Gilt Groupe.
Most recently, Soni served as chief commercial officer at Tripadvisor, where she successfully helped rebuild the core business after it sustained significant losses during the COVID-19 pandemic. She was also instrumental in setting the company on a transformation path grounded in a new product, content, and data-led strategy.
Earlier in her career, Soni held the position of GM/SVP, Global E-commerce at The Walt Disney Company, where she helped modernize Disney’s direct-to-consumer business driving double-digit growth through operational improvements, expansion into new 3rd party channels, and launching a highly curated shopping experience that combined vertical, parks, and licensed merchandise all on one platform – a first ever for Disney fans.
“We are thrilled to welcome Kanika to lead the ChowNow family,” says Chris Webb, ChowNow’s founder and chairman of the board. “Her vision and expertise will be invaluable as we continue our growth. She is passionate about supporting local restaurants and is committed to fostering a culture of innovation and partnership at ChowNow.”
“I am honored to take on this role and lead such a talented team,” said Soni. “It’s an exciting time to join ChowNow as we work to launch a multi-product solution to help our restaurant partners build direct relationships with their diners, diversify their revenue streams, and drive operational efficiencies in their business.”
ChowNow is dedicated to supporting local eateries by providing user-friendly online ordering solutions. With Soni’s leadership, the company aims to expand its reach and continue enhancing its offerings for both restaurant partners and diners.
ChowNow helps independent restaurants thrive by connecting diners to an ordering solution that supports local businesses. The ChowNow platform helps almost 20,000 local restaurants across North America sustainably grow their delivery and takeout business with streamlined online ordering technology, data insights and marketing services. Founded in 2012, ChowNow has processed more than 200 million online orders and saved restaurants hundreds of millions of dollars in commission fees. For more information, visit chownow.com.
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