Totino’s Scores Pete Davidson for NFL Playoff Promotion
As the Big Game approaches, Totino’s Pizza Rolls is making a bold play to rescue football fans from disappointing pizza delivery experiences in a new ad campaign airing during playoff season. In partnership with comedian and actor Pete Davidson, Totino’s aims to dethrone traditional flat pizza and help fans experience game day with Pizza Rolls snacks that are a touchdown in every bite.
While pizza remains the undisputed champion of the Big Game and topping the list of most ordered delivery foods, nothing ruins game day — other than the agony of your team taking a loss — like an unfortunate pizza delivery experience. Recognizing the plight of pizza lovers nationwide, Totino’s Pizza Rolls is stepping onto the field just in time for the playoffs, equipped with their arsenal of delicious, bite-sized pizza snacks that are ready in minutes.
“Flat Pizza has had its reign for far too long, which is why I’m teaming up with Totino’s Pizza Rolls in the fight for flavor,” said Davidson. “Let’s give the people what they deserve — delicious, piping hot pizza snacks!”
In two new ad spots developed in partnership with Dentsu Creative, Davidson delivers his signature style of comedy as he takes on pizza delivery and epic game day parties. In the first spot, “Pete’s Pre-Game,” Davidson spies on his neighbor struggling to receive a pizza delivery order and shows him why Totino’s is the best way to snack on game day. In “Pete’s Za Party,” consumers get a peek into his ultimate and over-the-top game day set up complete with a conveyer belt producing Pizza Rolls and even a built-in air fryer in the “hot seat,” all allowing him to enjoy Totino’s without ever having to leave his couch.
“We understand the importance of a great game day experience, and that starts with providing consumers unbeatable snacks offered at an affordable price point,” said Taylor Roseberry, brand experience manager for Totino’s. “With Totino’s Pizza Rolls, fans can expect a game-winning combination that delivers convenience and satisfaction in a delicious snack. This is brought to life in our creative campaign in collaboration with Davidson, whose comedic style and absurdly funny persona embodies the Totino’s brand perfectly.”
In addition to its collaboration with Davidson, Totino’s is surrounding the first-ever live Spanish broadcast of the Big Game on Univision with both a pre-show integration in partnership with fan-favorite hot sauce brand Tapatio. While no stranger to engaging and celebrating its growing fanbase of Hispanic snackers, Totino’s is releasing its first Spanish-language ad spot, “Hang Time” during Univision’s broadcast. The comedic spot shows how a pizza delivery driver’s day turns into an epic hang out as he joins the homeowner to experience first-hand the joys of selecting a superior snacking option like Totino’s Pizza Rolls.
Totino’s Pizza Rolls snacks promise to deliver an unmatched snacking experience for football fanatics. With the reliability of always being hot and ready in just minutes, these savory bites ensure a tasty touchdown celebration from the comfort of your couch.
For more information on all of Totino’s offerings, visit Totinos.com and follow Totino’s™ on social at Instagram, TikTok, Facebook and Twitter.
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, General Mills generated fiscal 2023 net sales of U.S. $20.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.
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General Mills Announces Senior Leadership Team Changes
General Mills, Inc. has announced several changes to its senior leadership team to further advance the company’s enterprise strategy, Accelerate.
- Jon Nudi is appointed to a new role as group president, pet and international, where he will be accountable for the two largest growth areas for the company. Since 2016, Nudi served as group president, North America retail. Under Nudi’s leadership, NAR significantly accelerated its growth in organic net sales and segment operating profit, while driving consistent market share gains across its priority businesses. Ricardo Fernandez, newly promoted to segment president, international, will report to Nudi, with Fernandez also joining the company’s senior leadership team. Fernandez has served as President, U.S. Morning Foods operating unit, since 2021 where he expanded the company’s leadership in its important U.S. cereal category. Earlier in his career, Fernandez held leadership roles for General Mills businesses in Europe and Latin America.
- Dana McNabb is promoted to group president, North America retail, General Mills’ largest and most profitable segment. Since 2021, McNabb served as chief strategy and growth officer, where she was responsible for the company’s enterprise growth capabilities. Earlier, McNabb served as group president, Europe & Australia segment, as well as president of the U.S. Cereal operating unit, notably achieving U.S. cereal category leadership for the first time in 15 years and accelerating growth in net sales and operating profit.
- Bethany Quam is appointed president, U.S. Morning Foods, and will join the NAR leadership team, reporting to McNabb. Since 2019, Quam served as Group President, Pet, and led the segment to double-digit compound annual top and bottom-line growth.
- Kofi Bruce, chief financial officer, will oversee the Strategy and Growth organization on an interim basis while the company conducts an external search for a new chief strategy and growth Oofficer.
All senior leadership changes are effective Jan. 1.
“We are making these strategic changes to best position General Mills for today’s dynamic landscape,” said Jeff Harmening, chairman and CEO. “These moves enable us to best match our deep bench of senior talent to fast-growing and important consumer areas and occasions. I am confident this will help us advance our next chapter in our Accelerate enterprise strategy.”
In addition, the company also announced that Sean Walker, who serves as group president, international, will retire after more than three decades of service, effective Feb. 28.
“I also want to recognize the impact Sean Walker has had across our business and culture,” Harmening said. “Sean identified big bets for our International business and has been instrumental in our most recent launch of Blue Buffalo in China. For more than three decades, Sean has been a positive driving force at the company, and we wish him nothing but the best as he starts a new and exciting chapter in life.”
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Pillsbury, Miami Chef Create Doughboy’s Simply Sweet Brunch Bouquets
This Mother’s Day, Pillsbury wants families to skip the long waits at restaurants and give mom what she really wants — a bouquet of her favorite brunch bites courtesy of the Doughboy. Pillsbury is making this Mother’s Day special, easy and sweet by releasing edible Brunch Bouquets featuring its iconic Pillsbury Cinnamon Rolls, Biscuits and Crescent Rolls, arranged in a beautiful and visually stunning display that mimics a traditional floral bouquet.
Each Pillsbury Brunch Bouquet is made entirely of beloved Pillsbury brunch bites created in partnership with Miami-based chef Amaris Jones, owner of Chick’N Jones. The limited-edition bouquets will be available for purchase and delivery in Miami while supplies last. Anyone outside Miami who still wants to impress mom can follow easy instructions to recreate a Brunch Bouquet at home this Mother’s Day!
Pillsbury Brunch Bouquets are available in two options, perfect for indulging mom this Mother’s Day:
The Doughboy’s Simply Sweet Brunch Bouquet: This sweet bouquet was crafted for the sweetest moms and features Pillsbury’s most-loved baked goods — each bursting with flavors like cinnamon sugar and fresh fruit preserves.
Pillsbury Cinnamon Roll Roses with icing
Pillsbury Grands! Buttermilk Biscuits Blossoms covered in cinnamon sugar with a peach cobbler center
Pillsbury Crescent Roll Twists with strawberry preserves and cinnamon sugar
Pillsbury Crescent Rolls filled with guava and cream cheese
Fresh Strawberries
The Doughboy’s Chocolate Dipped Delights Brunch Bouquet: The perfect chocolate-filled assortment that’s sure to satisfy mom’s sweet tooth! This arrangement features Pillsbury products you know and love, transformed into delicious baked treats — all dipped and decorated in milk and white chocolate.
Pillsbury Cinnamon Roll Pops coated in white chocolate and sprinkles
Pillsbury Grands! Buttermilk Biscuit Doughnut Holes with coconut pineapple cream filling
Pillsbury Crescent Roll Pinwheels with bright pink chocolate ganache
Chocolate Covered Strawberries
These fresh baked bouquets smell just as good as flowers — and taste a whole lot better — but you need to act quickly because these won’t last long. Pillsbury Brunch Bouquets are available while supplies last for pre-order from Chick’N Jones via DoorDash starting May 10 for $20 each (not including applicable taxes or fees). The Miami delivery and pick-up orders will be fulfilled on Mother’s Day, May 14, from 12-8 p.m. EDT.
“Pillsbury and the Doughboy are synonymous with baking up family memories, so creating limited-edition Brunch Bouquets for Mother’s Day felt like the perfect way to celebrate mom, and all the beloved mother-figures in our lives, with the most delicious bouquet they’ll ever receive,” says Tiffany Seelen, senior manager, brand experience, Pillsbury.
You can replicate The Doughboy’s Simply Sweet Brunch Bouquet at home with easy DIY instructions from Jones available at Pillsbury.com/BrunchBouquet. With the DIY guide, brand fans can easily bake up their own Mother’s Day masterpiece bouquet in their kitchen using simple Pillsbury recipes and products. Even if you don’t make the full bouquet, these individual recipes, like the Cinnamon Roll Roses, are a great Mother’s Day treat!
For more information on Pillsbury products, recipes, and updates from the Doughboy, please visit Pillsbury.com and follow @Pillsbury on Instagram and Facebook.
General Millsis guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, General Mills generated fiscal 2022 net sales of $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled $1.1 billion.
Chef Jones spent her life honing the perfect iteration of the modern soul food concept. Between her talents of fusing family recipes, her ability to throw a party, and always being the consummate hostess, you can find the chef curating guest chef dinners and catering events throughout South Florida and around the globe. In 2021, Chef Jones opened Chick’N Jones, a fast casual chef driven concept located inside Time Out Market Miami. She was also recently appointed Chef at Large by Marcus Samuelsson for Red Rooster Overtown. Throughout her career, she has landed catering gigs with the NFL, NBA, American Express, Chase Bank, Pérez Art Museum Miami, and Art Basel. Her cuisine has been featured in media outlets such as BET, CBS, Complex Media, First We Feast, Fuse Network, GQ Magazine, HuffPost, Miami Magazine, Miami Herald, W Magazine and many more.
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