Hy-Vee President Tweeten Announces Retirement
Longtime retail leader and nationally recognized marketing icon Donna Tweeten has announced her retirement from Hy-Vee, Inc., effective Jan. 24.
In 2022, Tweeten became the first woman in Hy-Vee history to serve as the company’s president.
Tweeten has guided Hy-Vee’s brand and image strategy and helped double the size of the Iowa-based grocery chain during her tenure. Under her leadership, Hy-Vee also became the first retailer to engage in a name, image, likeness contract with basketball star Caitlin Clark, as well as sign partnerships with Kansas City Chiefs players Patrick Mahomes and Travis Kelce, and U.S Olympic gymnast Shawn Johnson East.
“No one has shaped the Hy-Vee brand with such skill, precision and creativity more than Donna Tweeten,” said Jeremy Gosch, Hy-Vee’s chairman and CEO. “Throughout her career, Donna has served as an innovator, trailblazer and creative thinker in nearly every aspect of Hy-Vee’s operations. There’s no doubt that her influence will be felt across Hy-Vee for decades to come.”
Tweeten came to Hy-Vee with an extensive background in advertising, working for such firms as Davis Harrison Dion–Chicago, Anderson Communications and serving as the president and chief creative officer of The Meyocks Group, Hy-Vee’s agency of record.
Tweeten joined Hy-Vee in 2006 as assistant vice president, communications and was promoted to assistant vice president, marketing in 2009. In 2011, she was selected as vice president, brand image. Tweeten was promoted to vice president, marketing/communications in 2013, and in 2014, she was named senior vice president, chief marketing officer. In 2016, she was promoted to executive vice president and elected to Hy-Vee’s board of directors, and later that year she became executive vice president, chief marketing officer/chief customer officer. In 2020, she was also named chief of staff. In 2022, Tweeten transitioned to executive vice president, chief of staff, chief merchandising officer and then was promoted to executive vice president, chief of staff, chief marketing officer. In late 2022, Tweeten was promoted to her current role as president of Hy-Vee.
Tweeten has been nationally recognized for her influence in the advertising and sports marketing industries, including being named a 2024 Champion of Change by ADWEEK and receiving Ad Age’s Leading Women Forward award. This year, she also received FMI’s prestigious Esther Peterson Award for Consumer Service.
Tweeten has received a number of other honors throughout her career including being named one of Progressive Grocer’s Top Women in Grocery in 2011, 2013 and 2019, and received the publication’s highest honor, the Top Women in Grocery Trailblazer award, in 2023. In 2016, she received several awards, including Shopper Marketing magazine’s Women of Excellence, Marketer of the Year by Supermarket News for her innovation and success throughout the grocery industry, and People Who Made a Difference by Mass Market Retailers for combining Hy-Vee’s fundamentals and guiding principles with modern marketing efforts and creativity to enhance the customer experience. In 2022, Tweeten received the Lifetime Achievement Award by Women Impacting Storebrand Excellence (WISE) and Store Brands magazine.
Tweeten received her Bachelor of Arts degree in journalism from Drake University and obtained certification from the Kellogg School of Management’s Executive Leadership program at Northwestern University. She plans to consult and continue to mentor others after her retirement from Hy-Vee.
Hy-Vee, Inc.is an employee-owned corporation operating more than 570 business units across nine Midwestern states with sales of more than $13 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee was recently named the No. 1 grocery store in America by USA TODAY. The company’s more than 75,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.
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Hy-Vee CEO Edeker Stepping Down, Names Wiese as CEO
Hy-Vee Chairman and CEO Randy Edeker has named Aaron Wiese as Hy-Vee’s next CEO, effective Oct. 1. Wiese is vice chairman of Hy-Vee, Inc. and president of the company’s supply chain and subsidiaries.
Jeremy Gosch will remain as president and chief operating officer of Hy-Vee, overseeing all of the retail operations for the business.
“Both Aaron and Jeremy have been trusted leaders of our executive team for many years, and I am thankful for the leadership they continue to provide our great company,” Edeker said. “With this announcement, I can continue to focus on Hy-Vee’s strategy and evolution in today’s changing environment while Jeremy can focus on overseeing our stores and Aaron can focus on the day-to-day operations of the overall company.”
Wiese and Gosch will continue to report to Edeker, who will continue to serve as Hy-Vee’s chairman of the board.
Wiese started his Hy-Vee career in 1993 while in college. After graduating, he served in various operations leadership roles. In 2012, Wiese joined Hy-Vee’s executive staff as director, real estate strategic planning, and in 2013 became director, health/wellness strategic planning.
In 2014, he was promoted to assistant vice president, specialty pharmacy, and then vice president, business development, at Amber Specialty Pharmacy. Over the next six years, Wiese was instrumental in leading multiple facets of Hy-Vee’s health and wellness division, as well as serving as president of Hy-Vee subsidiary Amber Specialty Pharmacy for several years.
He was promoted to the executive vice president level in December 2020, and became president of digital growth and co-chief operating officer in April 2021. He was promoted to his current position in December 2021.
Wiese received his bachelor’s degree in political science from the University of Northern Iowa.
Gosch began his Hy-Vee career as a part-time clerk at the Lantern Park Plaza Hy-Vee in Coralville, Iowa, in 1995, and spent the next 12 years moving into retail operations management roles, including that of store director at multiple locations. In 2012, he joined Hy-Vee’s executive staff when he was promoted to assistant vice president, operations, northeast region.
Over the next six years, he held several executive leadership roles and in early 2018, he was promoted to executive vice president, co-chief operating officer, chief marketing officer, and later that year he transitioned into chief operating officer.
In April 2021, Gosch became president, retail operations and co-chief operating officer. He was promoted to his current position in December 2021.
Gosch earned his bachelor’s degree in finance from the University of Iowa. Gosch is only the fifth president in Hy-Vee’s 92-year history.
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