Tree Top
Tree Top Updates Logo, Packaging
Tree Top, a farmer-grown, farmer-owned cooperative and leading producer of high-quality fruit-based products, has completed a brand refresh that includes updates to its logo and packaging. Known for its apple sauces and juices, the brand’s fresh new look aims to appeal to consumers and stand out on retail shelves.
As part of the initiative, Tree Top updated its logo and enhanced its brand identity to evolve its image while maintaining its legacy and heritage. The brand also introduced a group of new playful fruit characters that appear exclusively on its apple sauce pouches. The new characters lend themselves to the kid-friendly nature of Tree Top’s apple sauce pouches, which are a perfect grab-and-go snack to help keep kids nourished.
With its new look, Tree Top continues to enhance its retail presence following the launch of its online retail store in November 2024 and remains focused on providing trusted food products that people feel good about feeding their families.
“At Tree Top, we’re always proud to bring something new and fun to the loyal customers who love our products,” says Brad Olsen, Tree Top’s vice president of marketing. “Our new packaging is a reflection of that, with an exciting look that stands out at the shelf and nods to our roots as a farmer-grown, farmer-owned cooperative. The new look is just the first of many exciting things happening here at Tree Top, as we evolve to meet the needs of families everywhere while delivering the same high-quality products they’ve trusted for decades.”
The newly revamped packaging starts to roll out at retailers nationwide this month.
To celebrate its new look and commitment to its core belief that Everyone Deserves Good Food, Tree Top is excited to give back with a giveaway of $10,000 in free groceries. Consumers are encouraged to engage with the brand on social media for a chance to win. One grand-prize winner will receive $5,000 and five runners-up will each receive $1,000. Fans can follow Tree Top on Instagram (@TreeTopInc) and Facebook (@TreeTop) to learn more.
“We’re excited to celebrate our brand refresh,” said Olsen. “Our new look reflects our passion for providing trusted food products that people feel good feeding their families, and we’re excited to share it with everyone.”
To see Tree Top’s new look and purchase products online, visit TreeTop.com.
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Tree Top Renews With NASCAR’s Ricky Stenhouse Jr., Kroger Racing
Tree Top, a farmer-owned, farmer-grown brand and leading producer of high-quality fruit-based products, including apple sauces and juices, has renewed its partnership with 2023 Daytona 500 Champion Ricky Stenhouse Jr. and the Kroger Racing team for the 2024 NASCAR Cup Series season. Tree Top will be featured as the co-primary sponsor of Stenhouse’s No. 47 Camaro ZL1 at the Pennzoil 400 presented by Jiffy Lube on Sunday, March 3 at Las Vegas Motor Speedway.
This is the second consecutive year that Tree Top has teamed up with the Kroger Racing team and Stenhouse. As part of the season-long partnership, Tree Top’s apple sauce and apple juice will be displayed on the No. 47 Camaro ZL1. The collaboration also connects Tree Top with consumers through in-store activations and product displays at Kroger retail locations and brand integrations across digital and social media.
“As a strategic partner in the Kroger Racing program, Tree Top continues to heighten its presence through promotions and consumer activations across various Kroger divisions in core race markets,” said Brad Olsen, vice president of marketing, Tree Top. “This partnership helps foster deeper connections with brand-loyal consumers nationwide as we also sponsor the No. 47 Camaro and 2023 DAYTONA 500 Champion Ricky Stenhouse Jr. We’re excited to continue the sweetness of success both on and off the track, online and in-store during the 2024 NASCAR Cup Series season to ultimately boost sales of our Tree Top feel-good flavors. We’ll see you at the races!”
Live coverage of the Pennzoil 400 presented by Jiffy Lube at the Las Vegas Motor Speedway on Sunday, March 3 begins at 12:30 p.m. PT (3:30 p.m. ET) and airs on FOX, MRN Radio Network and SiriusXM Satellite NASCAR Radio (Channel 90).
Tree Top is a farmer-owned, farmer-grown cooperative owned by apple and pear growers. The cooperative was founded in 1960 in the heart of Washington’s apple country.
Tree Top has led the way in premium-quality juices and apple sauce. With their fruit expertise and trusted sources of fruit, they now produce the widest array of fruit-based products and solutions for consumers and for most of the world’s leading food and beverage manufacturers. Tree Top operates six production facilities near the fruit in Washington, Oregon and California to create healthful fruit products made from simple ingredients to the delight of consumers around the world. To learn more, please visit TreeTop.com.
For more news of interest to the food and beverage industry, subscribe to Gourmet News.
