Teton Waters Ranch, America’s leading brand of 100 percent grass-fed beef products, has named Mike Murray as Chief Executive Officer. Murray will be responsible for leading the company through the next phase of growth, building a strong brand, broadening availability and spearheading innovation.
“Teton Waters Ranch is leading the grass-fed revolution, and we needed a dynamic CEO to guide us through this exciting time of growth,” said Jasper van Brakel, Chairman of Teton Waters Ranch board of directors. “Mike is passionate about helping mission-driven brands thrive and we look forward to the success Teton Waters Ranch with see under his inspired direction.”
Murray was most recently CEO of the allergy-friendly snack brand, free2b Foods, where he created and executed a new vision and strategic growth plan for the company. Previously, Murray led the plant-based brand, So Delicious Dairy Free, now part of Danone N.A., and spent 10 years with General Mills, successfully growing several iconic brands, including Betty Crocker, Nature Valley and LARABAR.
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“In a short time, Teton Waters Ranch has established itself as the leading source of 100 percent grass-fed beef products,” said Mike Murray, incoming Chief Executive Officer at Teton Waters Ranch. “The team has worked extremely hard to develop a supply chain with ranches dedicated to pasture-raised cattle and regenerative agriculture. But demand for grass-fed products that are better for people, animals and the planet is skyrocketing, and I look forward to expanding our product portfolio and distribution so more consumers can enjoy our delicious products.”
The announcement of CEO comes on the heels of an exciting rebrand for Teton Waters Ranch. Earlier this month, the company released updated packaging and five new product flavors. The vibrant new packaging proudly displays a clean ingredient list and the Certified Humane® label, which means all ranches that supply beef to Teton Waters Ranch raise cattle in accordance with strict Certified Humane standards.