By Lorrie Baumann
UnbelievaBuns offers an option for the consumer who’s all in on a keto diet or who’s counting carbohydrates for other reasons but who’s not up for sacrificing forever the idea of a bacon cheeseburger. UnbelievaBuns were created by Jerrod Adkins, a body builder and fitness buff, after he couldn’t find a hamburger bun on the market with a taste and texture that satisfied him.
“My cheat meal once a week was always burgers,” he said. “I asked myself, ‘Why does a hamburger always have to be unhealthy?’”
He started his search for a healthier option for his cheat meal by switching out his ground beef for a 93 percent lean beef. “That knocks off 100 calories,” he said. He looked at his burger toppings, but those were low calorie. “The other big thing is the bun. I couldn’t find a bun that met my nutritional needs,” he said.
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He went to four different bakers and asked them to develop a bun. They tried to comply, but Adkins wasn’t satisfied with any of the results they achieved. “I wasted a year of my time going down that path,” he said. “I decided if it was going to get done, I had to do it myself…. It took me six years to get the recipe perfected. It’s very difficult to get buns that are soft and flavorful and shaped right.”
Once he had a bun that tasted right and had the texture he was looking for, he spent another year getting the recipe scaled up for commercial production. “That’s where we are now,” he said. “We’ve created an entirely new way to make a bread bun with higher protein, lower carbs, no sugar and no GMOs.” UnbelievaBuns are also vegan.
Today, UnbelievaBuns are made in a commercial bakery in Charlotte, North Carolina and ship nationally to be slacked out and sold as fresh in in-store bakeries. Shelf life once they’re thawed is four to seven days. They’re packaged in a six-pack that retails for $8.99 to $12.99.